The transformation of Huayi Brothers is inevitable

Absrtact: Huatai Securities chief investment advisor Liu Ying 1 guest Trading live, the cultural media plate to analyze. As the largest television producer and distributor in China, the light media produces more than 5.5 hours of TV entertainment every day, such as entertainment, music

Huatai Securities chief investment advisor Liu Ying 1 guest Trading live, the cultural media plate to analyze.

As the largest television producer and distributor in China, the light media produces more than 5.5 hours of TV entertainment every day, such as entertainment, music, the best scene and so on. Light media has made huge strides this year, including spending 50 million on TV dramas in 2012, but the film business has been a relatively weak business for the light media.

Liu Ying: Light Media films have a plan this year, is to use 100 million yuan to increase the lighting film and television companies, to invest in "Bronze Sparrow Taiwan", "Painted 2", "The Roar of the sea", "Sand Escape", there is a "New Longmen Inn", the names of these films are more familiar. The growth of this company I think the key is in the whole policy, in the future he may create some of the entertainment frontline such columns, but also may also do some small cost of production, on the other hand and new media to do a contact, I think the light media may be more than other film and television drama producer transformation to a little faster, this is his advantage.

Speaking of the light media will have to mention Huayi Brothers, he is a surreal big sellers, works very much, such as "non-interference", "Snow Fan", "Global Love" and so on, and its stars are very many, there are Feng Xiaogang, GE, Chen Yao, Shu and so on, How do you see Huayi coming from the film industry to some of the current emerging industries.

Liu Ying: it should be said that the transformation of Huayi Brothers is inevitable. From the end of last year to this year there have been some very good changes, one is the establishment of the "Now Explosion Valley" and the Hong Kong film and television industry heavyweight figures and institutions to co-operate. National "Twelve-Five" cultural reform and development plan outline inside of which, promoting cultural industries such as tourism, sports, information, logistics and the financing of these industries, Huayi is also in line with the direction of the development of the industry, such as Cultural city settled in Shanghai Jiading, such as and Hong Kong famous director Chan founded "We Make" ( Wepictures) Film organization, jointly invested in a joint venture, continues to operate internationally. I hope that in the next he will be able to work with the top U.S. film production agencies to do some of the same, and then improve the overall management of the operating level and film production level, I think this is his future direction.