The transformation of the flexible transfer of direct Battalion encounter franchisee "shutdown" boycott

Yuantong Fuzhou franchisee is still "a last-ditch struggle."

Since June 2, a sudden "shutdown" in Fuzhou Gulou District, Jinan District, Taijiang District, such as a number of Yuantong network spread, resulting in 20,000-30,000 daily courier can not reach customers. Although the customer service reply "Internal reorganization causes the express backlog cannot dispatch", but the reporter afterwards investigation learned, "the Yuantong attempts to finance the Fuzhou Gulou District, the Jinan District, the Taijiang District and so on the site withdraws becomes the direct battalion" is initiates this franchisee to boycott the final reason.

The state of affairs is still on the run, but the reform of the model, provoked by tact, seems to be irreversible. Reporter learned from the relevant channels, before, Yuantong "North Canton" Branch has been straight camp, Shenzhen, Chengdu to achieve a smooth handover. According to the planning, Yuantong this year all provincial capitals, the volume of the second-tier cities are all to transition Direct Battalion, "cutting the clan" intention has been quite obvious. Yesterday, there is a well-informed reporter again revealed to reporters, in fact, this is not the mind of a flexible, in addition to the Shentong join rate is still maintained in 95%, a few no action, rhyme Tatsu, Huitong, Chengtong and other private courier also in the beginning of action.

Join mode question a lot

Yesterday, Fuzhou Yuantong company said to reporters, with various mediation, the company sent pieces have resumed operation.

According to Yuantong Fujian Regional general manager Chong, the storm is mainly Fuzhou subordinate several sites franchisee want to do it alone, in the mood. According to its disclosure, this year April Yuantong headquarters convened a meeting, the main content of the conference is the franchise from the franchisee operation mode into a direct business model, franchisee become professional managers, franchisee does not hold Yuantong shares. To June, Fuzhou subordinate two site franchisee want to quit, "the two responsible for pulling other sites of the head of the unrest, want to operate alone."

Currently recognized in the industry, in addition to postal courier, Shun Fung, home emergency delivery, such as the use of direct business system, other domestic most of the off-site, with the City Express is still joined the mode. "Shentong by the industry as a model of joining the system. "Express franchisee Chen Donglin (alias) said that this model headquarters revenue is mainly the document costs and logistics transport costs. Each courier has a document, there are bar code, password, franchisee can not print. Franchisee out of pieces, must purchase the waybill from the headquarters, a 0.8 yuan. In addition, all shipments must be transported by a transport convoy located throughout the country. The franchisee in the network needs to set up outlets, the use of Headquarters brand, and headquarters to form business cooperation, but the two sides do not have an equity relationship, self-financing, according to each piece of documents, parcels per kilogram of the unit to pay the contract fees.

Join the model is not easy to manage, the main reason is that franchisees are fragmented, with their own interests as the center, may be for short-term benefits at the expense of quality and brand. Express enterprises into another difficult to remedy the dilemma that is: as the separatist princes of the franchisee once strong enough, headquarters can not control. "Franchise system issues a lot, and express industry needs integration, standardization and standardization of the spirit of the opposite." "China Express Consulting network chief consultant Xu said, reality also proved that foreign countries do not have a well-known express company is to join the model.

The game of "cutting the clan" and collecting right benefit

"Yuantong is the ' Taobao part ' of the main delivery business, the company's business is about 60% of such small parcels." "An unnamed courier industry said, but Taobao Express low profit margins, which more profitable is the 3%-5% commission of the collection of money." However, Yuantong to join the main, because of the financial security involved, it is difficult to enter this business.

Since last year, Yuantong began to carry out a strong direct reform, "cutting the clan to receive power." It is reported that the current Shanghai, Beijing, Guangzhou and other major economic developed cities have become the first Direct business model, Shenzhen, Chengdu also achieve a smooth transition. According to Yuantong Express chairman Yuweijiao revealed that the direct rate of Yuantong Express has reached 50%. This year, all the provincial capital cities, the volume of the second-tier cities are all to transition to direct battalion.

At the same time, the tact of the peers are also in the intense action. "Huitong headquarters in the process of speeding up the network of direct operation at all costs, within a year, we have to Guangdong, Shaanxi, Hubei, Hunan, Guangxi, Chongqing, Liaoning, Heilongjiang, Jiangxi and Wuxi, Ningbo, Hangzhou, Suzhou and other sites have been directly battalion, to improve the headquarters of the entire network operation management and control capabilities. "A person inside the Huitong told reporters that at present the company headquarters in the provinces and cities have reached 16." Last December, Yun-da in the transformation of Wuxi Direct camp, also encountered the pressure pieces, the situation of the explosion.

"The biggest difficulty with direct battalion is whether there is enough collection to support the operation of the company." For this reason, many express ' cut clan ' first choice is the volume of the larger one or two-line city, but this is bound to cause with the local franchisee before the situation of competition, both sides of the game encounter resistance is not accidental. "The express industry said, Shun Fung C E o Wei ten years ago back to join the site, is said to be hunted by Hong Kong underworld, and almost be someone else to unload their arms broken legs." Even the technical origins of the network Zhou in the rectification of the joining Branch, also know that no bandits gas to engage in the franchisee. and Yuantong in Fuzhou before the storm, but also in Xi ' an, Dongguan and other place encountered to join the boycott.

In addition, the fund is also likely to be a direct transfer of private courier one of the bottlenecks. Rivers and lakes rumors, since 2004 Wei has 9 times to the property or the Expo mortgage to the bank, so as to obtain cash to open outlets in China. It is reported that the Fuzhou franchisee proposed the waiver of the right to operate the site called the price is 500,000 yuan, and the conditions are flexible as wild speculations. Although joining is the transition stage of domestic private courier, straight camp is the ultimate course, but this round of "cut the Clan" is doomed to not calm. Xu that the change will last for 5-10 years in China's express industry and is only just beginning.