The transformation of the portal's originator continues.

Abstract: Portal originator of the transformation is still continuing. According to the next WEB report, Yahoo Thursday announced a partnership with Twitter, Yahoo home page will consolidate the flow of Twitter, the integration will be implemented in the next few days, including desktop and mobile version. Yahoo said

The transformation of the portal originator continues. According to the next WEB report, Yahoo Thursday announced a partnership with Twitter, Yahoo home page will consolidate the flow of Twitter, the integration will be implemented in the next few days, including desktop and mobile version.

Yahoo says it plans to launch a "relevance and personalized Tweet" to the US market next to the news, which Yahoo may expand into mobile apps and overseas markets.

The reason why we chose to integrate Twitter is because Yahoo believes that social networking has become one of the most important sources of news, with Yahoo's homepage as a news site, and increased support for Twitter is only an important step in creating a relevant news.

"Updates from politicians, celebrities, media people and other publishers have become an important source of real-time news information," Yahoo CEO Marissa Mayer said in a statement, "140 characters can connect athletes to their fans to capture the news of the red carpet scene, Could even spark a global debate. ”

At present, the details of cooperation have not been disclosed. TNW speculated that Yahoo might be paying "drainage" to Twitter. And the partnership will be a total win: Yahoo's homepage will incorporate more personalized features, while Twitter continues to show its value on the media road.

In February this year, Yahoo made a drastic facelift to the home page, changing the way the portal gave a messy impression, such as using a Twitter-like News Feed that was viewed indefinitely. In addition, audiences can also share content on social networks-users can log on to their Facebook account at Yahoo. In addition, each line of news, users can be "deleted." The more content that users share and shut down, the smarter the Yahoo algorithm is, and the more relevant content is brought to users. Similarly, the weather widget in the right column, the stock window, Flickr, and Facebook birthday events are all free to switch.

Friendly visual experience, rich customization ... This is the logic of creating products.

As for Twitter, though no journalist, no editorial board, and more than 1300 engineers, it has a pioneering media stance: from adding picture services to rich media elements such as Twitter card, from collaborating with NBC on Olympic reporting to the television company Viacom (Viacom) and NBC to discuss video content cooperation, Twitter has spared no effort to advance its media process.

This is an interesting trend: content-focused online media and SNS, which are at the core of social relationships, are learning from each other's elements, and SNS, represented by Twitter and Facebook, is enhancing its media properties through enhanced content, Online media, such as Yahoo, are integrating social elements to enhance the stickiness of the audience.

In short, the news media are pushing the product, and social networks are being media, and this once again highlights one of the laws of the mobile internet age-content and social.