The transformation of traditional enterprises into bright spots

Source of manuscript: Shanlong

Photography Li Ri

Newspaper reporter Shanlong

In Wednesday by the Beijing-east and Suning set off the price of electricity dealers, yesterday has entered the second week. This year's deadliest price war has sparked unprecedented market attention. Although the warring parties did not declare a truce, in fact, the reporter through the Parity website found that most of the goods after the low price sales, has raised prices, which means that the price war has been suspended.

In fact, since the second half of last year, the price war of electricity dealers more and more quickly, the scale is also getting bigger. The analysis believes that regardless of the impact of the price war on the industry, but E-commerce has become the mainstream of the future business market, and compared to the traditional business-to-business model, the emerging in recent years, the emergence of the mode of the enterprise is expected to have a clearer outlook.

The transformation of traditional enterprises into bright spots

China E-commerce Research Center analyst Mo Dai, in recent years, with the change of people's consumption habits, E-commerce has been a significant development of the field, the price war, to a certain extent it is reflected in the electronic consumer market competition.

According to emarketer, a well-known statistics company, the current E-commerce market in Asia and the Pacific is booming, with 34% of E-commerce sales expected to come from the Asia-Pacific region by 2013, surpassing North America. China will be the main source of internet shopping in the Asia-Pacific region, surpassing its traditional rival, Japan.

And from Mo Dai data statistics, the first half, China's online retail market transaction size of 511.9 billion yuan, an increase of 46.6%. The price war of many electric dealers has made the main reason for the peak of online shopping. China's network retail enterprises are mainly divided into two categories, Consumer-to-consumer, and the former is undoubtedly the mainstream of future market development.

Shire, a senior researcher at CIC, said, "Compared to Consumer-to-consumer, the consumer e-commerce company has a better future, because consumers buy products based on the quality of the product itself, the brand and Word-of-mouth is also an important criterion for its consideration." ”

Mo Dai Qing further pointed out that the current market is one of the most concerned about the development of E-commerce in the direction of the traditional enterprises, with long-term accumulation of operating advantages, such enterprises in the transition to E-commerce, in the competition with pure E-commerce enterprises often have channels, services, funds and other advantages. Therefore, the domestic existing suning easy to buy, Li Ning, Yintai department stores and other traditional enterprises or brands in E-commerce performance are eye-catching. "However, different enterprises in the transformation to do the electricity business, all need to find their own model," Mo Dai said, "If it is Suning, Gome and other giants, from the construction of electricity business channels, is the perfect for their business, but also for its future development of the inevitable demand." "Except for Suning appliances (002024, Su Ning is easy to buy, the hundred shares, Hangzhou solution Hundred (600814, shares bar), Guangzhou Friendship (000987, shares bar), big business shares (600694, shares bar), Wuhan, and other general merchandise industry leading Enterprises also have their own online mall. "For some product manufacturers, determined to provide the construction of their own online mall, cost-effective is not high." Choose to cooperate with the electric business platform, promote own product. Mo Dai Green thinks, such as the United States apparel (002269, shares bar), the good news birds and other textile enterprises, and a number of electric companies to cooperate with the online cooperation; home textile industry Raleigh Home Textiles (002293, shares bar), Fuannacompany (002327, shares bar) These years also in the direction of E-commerce.

The business-to-business model is perilous

And business-to-business in another big area of E-commerce is facing a crisis.

Alibaba is reportedly stepping up its sales division, cutting off the gold booth team and setting up an online operations team responsible for some of the previous phone sales operations.

Mo Dai said, "in the last two years, the impact of the continued spread of the European debt crisis, China's foreign trade growth has continued to slow down, Alibaba's business-to-business business has been in the profitability of the setback." According to relevant statistics, the first half of this year, China's E-commerce market transactions on the scale of 2.95 trillion, an increase of 13% per cent, the growth rate fell.

From the relevant listed companies in the interim results, the first half of the performance growth also showed a downward trend. Among them, the focus of technology (002315, stocks bar) expected first-half net profit fell 19.58% year-on-year, business Treasure forecast first-half net profit year-on-year change of 20% to 30%.

Zhang Zhouping, analyst at the China Electronic Commerce Research Center, said that the current dilemma of the business-to-business industry is mainly affected by several factors, first, according to the General Administration of Customs statistics, this January-July, China's import and export value of 2,168,370,000,000 U.S. dollars, compared with the same period last year 7.1%, the growth rate than last year's 25.1% Reduced a lot.

Secondly, within the industry, domestic business-to-business E-commerce market has been a single profit model, service model of the sleepy. In the profit model, from 1997, "member + advertising" profit model has been the mainstream profit model of the business-to-business industry, there has been little innovation since. Service mode, information service is the main service mode of business-to-business electronic commerce at present, but this mode can't meet the demand of enterprise at present.

However, the reporter found that although the industry is trapped, but the above many business-to-business companies still maintain a decent gross margin, such as the focus of science and technology main business margin up to 71%, business treasure main business margin is stable at about 90%. Analysts pointed out that the overall gross margin of the industry is relatively high, the current part of the company's traditional business still supports the majority of the company's profits, but because business development has matured, the company urgently needs transformation. Zhang Zhouping believes that business-to-business dealers should do their best to improve the single profit model, in the high-end market services in the field of digging deep space, and low-end market can be more subdivided, more professional direction, so as to gain a profit promotion space. "In the future, business-to-business enterprises need to continue to explore new profit model and service model for enterprises to provide more in-depth services, in order to achieve better development." ”

Now, business Treasure's China Chemical Network has developed into the largest domestic customers, the most abundant data, the highest number of visits to the chemical site. Focus on technology in addition to continue to increase the domestic business of business-to-business investment, but also tried the insurance platform for the construction and operation.