The travel agency should also pick up the skin of the micro marketing.

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Micro-marketing is a micro-letter strong after the most fiery form of marketing, a great unified jiangshan generations, but in many traditional industries involved in the network or even micro-marketing, micro-letter for the travel agency is the meaning of how big? Tyrants Network contributing author Shang will be with 818 micro marketing and travel agencies those things!

With the development and growth of micro-letter, micro-marketing is also a great unified Jiangshan generations, a variety of myths abound, do not play micro-letter really will die?

Look at what our marketing experts say, ten years ago you missed Taobao, today you miss the micro-letter is no medicine can be saved, do not do micro-letter enterprises do not live, enough cock it.

Micro-letter is a good thing, the first batch of access has been made, and later the people are ready, not lively. Unfortunately, micro-letter is not omnipotent, the same play is not necessarily suitable for all players, mechanically, must die.

The present situation of micro-marketing in tourism industry

2013 years, the travel industry many friends of micro-BO micro-letter These things still do not understand, feel very magical, most of them are watching, see the lively, said that more people, moving less people. 2013, also some travel agency friends to find I said micro-letter This thing so powerful, we how to use Ah, is not really able to double the performance. This question is really not very good answer, with good, performance natural fast;

To 3721.html ">2014 years, there have been many travel agencies have their own micro-letter public number, imagine the day to make a lot of money." Or the old adage, the ideal is very plump, the reality is very bony feeling. If you don't talk about Weibo, there are very few travel agencies that can play. For, a travel agency friend still deeply puzzled, why others can do well, oneself play bad. First of all, other people are not necessarily playing well, moreover, according to their play will surely die. They come up to want to make money, account open two days have no patience to play, then deserted, still a face innocent ask how no one?

There is also a situation where the travel agency to find a third-party development company to build a public number, what scraping music, big turntable ah and so on. Finally found that, in addition to a gorgeous micro-letter public number, they still have nothing to get, no users, no interaction, no orders, and finally have no patience to play.

Plus, there's something bigger. Tyrants Travel agency will ask the third party development company to operate, pay high cost to serve for oneself. This kind of thinking is actually right, professional matter to the professional person to do, as long as the money can be effective on OK. Shang's public number. A friend sent a message that his store spent ten thousand or twenty thousand a year, please professional companies to do micro-credit marketing, but the effect is not ideal, the proportion of input and output seriously. According to Shang understand the situation, their service providers are indeed more professional, there are bad success stories, but there is no tourism industry success stories.

As far as I know, the travel agency in this piece of the budget does not seem too high, so it is difficult to expect a well-known companies to give you a good study. In fact, regardless of micro-blog marketing or micro-credit marketing, you have to study the industry in-depth, but also in-depth understanding of the actual situation of the enterprise. After the industry has a certain understanding of the enterprise itself, combined with the actual operating experience to make the operation plan will have practical results.

When the tide was high, everyone was pounding under the water, watching very lively. The tide receded, only to know who was swimming naked.

Some suggestions on micro-marketing for travel agencies

One, micro-letter is very good, the tourism industry is also suitable for playing micro-letter.

Second, micro-letters are free, but playing micro-letters is not free. Play the micro-letter to be willing to spend money, to have a certain budget, really do not want to pay for their own slowly groping, spend more time. Money also don't want to spend, time also don't want to spend the play.

Third, must be tailored, according to the actual situation of their own stores to consider how to play micro-letter. Do not stare at the online cases how how, to see whether the store has a matching manpower and enough budget, combined with their products to think about how to play, want to clear account positioning. As far as possible to the professional service companies to do, after all, the cost of learning is also very high, there is time.

Four, to their own basin of cold water, micro-credit marketing is not so legendary.

In general, the tourism industry is also suitable for micro-credit microblogging, tourism is the essence of the interaction between people, this is not consistent with the micro-credit social attributes. We must not be in their own do not want to understand before listening to marketing masters of the cheat ran to open a micro-letter public number what, did not think clearly before you can slow down, think clearly will be faster, peers do not wait for you. Don't want to eat into a fat, micro-letter public number is not two days a day to play up.

Wen/Shang Tyrants Network Special author, micro-credit public number: Yutuoorg Tour power from the media, focus on the Internet, online tourism, social media marketing research. Shang Personal micro-signal: YUTUO6, Welcome to Exchange.

This article starts tyrants NET, the original link: http://tuhaonet.com/tengxun/shejiao/2014-05-07/5071.html