The Travel Institute of the General Assembly and IBM to create a cooperative innovation Center for Tourism data

November 18, the Tourism Institute of Beijing United University and IBM jointly created the "big Tourism Data Synergy Innovation Center" was formally founded in Beijing. The center aims at promoting the development of the four categories of academic research, supporting the public Information service of tourism, promoting the upgrading of traditional tourism industry and cultivating the talents of tourism informatization in the field of tourism informatization in China. As the first large-scale tourism data cooperative innovation platform, the center applies IBM's world-leading large data processing and analysis technology, integrates the multi-party tourism information and resources, facing both domestic and foreign and the industry open large information platform to effectively respond to the national Tourism Administration "intelligent tourism" policy-oriented, speed up the pace of China's

Huang first opened the principal and finite general manager jointly signed the "Tourism Data Cooperative Innovation Center" Cooperation agreement

Huang, vice president of Beijing Union University and dean of Tourism College, said: "Beijing United University Tourism College has always been to serve the country's tourism development as its responsibility, hope to fully play the role of connecting government and industry." In the period of rapid transformation and upgrading of domestic tourism, grasping the opportunity given by large data and promoting the development of tourism education and industry on the basis of large data, has become the core proposition of tourism college in recent years. As one of the largest tourist colleges in China, the Tourism College of Beijing United University has a deep foundation in the field of tourism informatization and talent cultivation. IBM, as a global leader in data technology and a deep understanding of ' smart travel ', has convinced us that cooperation with IBM will succeed in creating a ' research-and-research integration ' collaborative innovation platform that is instructive to academia and industry. ”

IBM China Government and Public affairs department general manager Finite pointed out: "IBM has been committed to promoting China's major pillar industries informatization, intelligent process." The cooperation with the Tourism Institute in the ' Tourism data Synergy and Innovation Center ' is an important milestone in the great data-driven intelligent tourism. IBM's top technology and Tourism Institute the Organic Integration of deep knowledge will maximize their respective advantages, achieve mutual benefit and win-take, together to advance the process of their respective transformation, science and technology enterprises and universities, tourism cross-border cooperation in the successful model. ”

Based on the present and new thinking to accelerate the industrial transformation

Tourism is an information-intensive industry, which makes it possess natural mass of large data. However, in the trend of increasingly diversified tourism demand, the traditional management and service model can not meet the needs of China's tourism development, accelerating the transformation of tourism from traditional industries to modern service industry has become the current central link of China's tourism industry.

As China's first established special training of senior tourism management personnel of the higher colleges, Beijing United University Tourism College since its inception in 1978 has focused on the national characteristics of tourism teaching and training of outstanding tourism talents and transport, and continue to contribute to the development of national tourism industry. The College of Tourism is convinced that the engine to upgrade the tourism industry is to promote the comprehensive application of tourism information technology.

Collaborative innovation drives intelligent travel with large data

The Cooperative Innovation Center of Tourism Informatization is the tourism informatization scientific research team established by Beijing United University Tourism College to support and lead the development of tourism industry. Through the cooperation mechanism innovation, the Collaborative Innovation Center has been devoted to the basic research in the field of tourism informatization, especially tourism data technology, supporting the application research and product development of tourism Public Information service, tourism enterprise marketing and E-commerce and personalized information service of tourists.

As the leader of tourism informatization research and higher education, the College of Tourism of Beijing United University, with the help of IBM's advanced capability in the field of large data technology, enriches the technology and innovation ability of the tourism Informatization Synergy Innovation Center from the large data angle, and studies the methods, technologies and industry applications of the analysis and processing of multi-source and multimodal tourism data. and to promote tourism innovation from the following three core directions: first, facing the whole society, with open large data platform to promote the formation of the new eco-circle of tourism industry; Secondly, we should cultivate high quality tourism informatization talents with large data application skills, and create more employment and entrepreneurial opportunities related to large data. Third, Deepen the scientific research of tourism informatization, improve the corresponding academic ability.

As a pioneer in the Global Data technology field, IBM cooperated with the Tourism College of Beijing United University, and based on the tourism Science and Industry Foundation and experience of Beijing United University, developed a comprehensive and efficient solution for the development demand of tourism industry transformation and upgrading. IBM biginsights Enterprise-class Hadoop platform to build a large tourism data storage and management platform. Through IIb and was ND,IBM, we completed the establishment of large-size tourism data exchange and sharing platform and Java-EE tourism application platform respectively. The SPSS Modeler Data Mining prediction System and the Cognos BI Analysis tool are used for the presentation and report of the tourism large data analysis.

Look to the future to deliver the promise with high specifications

2014 is the National Tourism administration set up a "smart tourism year", the country provinces and cities in the tourism publicity, information disclosure, route development and so on are tightly buckle "wisdom" theme. The Tourism Institute of Beijing United University and IBM have made a unique and powerful response to the national call for the nature of the country's leading tourism higher education and scientific research institutions and leading technology companies. This uniqueness will enable the "Tourism Data Collaborative Innovation Center" to integrate the advantages of both sides of the resources, the formation of a profound cohesion and broad impact of the large data platform to promote the domestic tourism industry's "intelligent" process.

The establishment of the Cooperative Innovation Center for Tourism data is also the embodiment of Beijing Union University's tourism college and IBM to fulfill its social commitment, promote "intelligent city" and "intelligent tourism" strategy. As early as 2009, IBM has put forward "smart city" vision, through its powerful large data processing and analysis technology for the major cities to provide information solutions. 2012, the Beijing United University Tourism College put forward the "intelligent tourism" theory system; in 2014, the National Tourism Administration approved the Beijing United University Travel Institute to build a "State intelligence tourism Key Laboratory." As one of the important components of the "smart city" strategy, the Tourism Institute of Beijing United University and IBM, together with innovative "intelligent tourism", will continue to accumulate practical innovations in the field of tourism for IBM, and enhance the information technology capability for the Tourism College of Beijing Union University, Finally enhance both sides to help the domestic urban construction and Tourism industry transformation of comprehensive strength.

The Tourism Institute of Beijing United University and IBM jointly created the "Big Tourism Data Collaborative Innovation Center", which will develop into a more open and meaningful "intelligent tourism platform". It will provide the industry, scenic spots, tourists and other data analysis and sharing, and promote the promotion of public information services, scenic areas of efficient management, precision marketing enterprises, tourist personalized services, such as tourism focus on the information level. The completion of this platform will continue to promote the process of China's tourism informatization, the tourism industry has a lasting far-reaching impact.