The trend analysis of e-commerce development

Recently, China Internet Network Information Center (CNNIC) released the 26th China Internet Development Statistics Report (hereinafter referred to as "the report"), made a summary and analysis of China's Internet basic resources, in which E-commerce development prospects for the analysis of some of the data has been the concern of people from all walks of life. The report shows that as a façade on the internet, IPV4 address resources are suffering a recession. Until June 2010, China's IPV4 address has exceeded 200 million, while the growth trend is also very substantial, a six-year increase of 7.7%. This means that the Internet's transition to the IPV6 network is a matter of time.

Number of sites and the total number of domain names two aspects of the data hit the webmaster eyeball. Among them, the total number of Chinese domain dropped to 11.21 million, of which. CN domain 7.25 million. CN's share of domain names dropped from 80% to 64.7%. Meanwhile,. COM domain name has bucked the trend up, increased 535,000, the proportion from 16.6% to 29.6%. The decline in the number of domain names led to a lower number of websites. The number of sites dropped to 2.79 million. CN site for 2.05 million, accounting for 73.7% of the overall site.

There are different opinions on the analysis of the changes in the Internet's basic resource data. Authorities said that since the first half of this year, the number of global Internet sites has fallen by 27 million, down to 11.5%, the number of Chinese web sites synchronized decline is also common sense. As a result, the expiration of the web hosting service expires is an important reason why the total number of sites drops.

Global E-commerce expert China Connaught Network said that the Web site hosting service expiration is one of the reasons for the decline in the total number of sites. But it should be viewed from many angles. CN domain name and the number of Web site decline problem. This year, the Web site record of the cumbersome process and high operating costs so many small and medium-sized webmaster Transfer Server Overseas is the number of sites in the decline of one of the reasons. CN Domain Name Registration policy is changeable, such as not allow personal registration and. CN domain name registration and so is the name of the main factor of the decline of the CN domain.

But in recent years, the Internet business value has been demonstrated, the development and application of E-commerce is the trend. The report notes that the first half of the year, the top three use of network applications are still network music, network news and search engines. Network video users turned up and gained wider user support. Mobile internet users into the main growth, mobile phone network climbed to 65.9%, which also created a certain degree of internet literature fiery. It is understood that the network of users of the scale of the growth of a high, up to 188 million. The rapid improvement of business degree, the tendency of amusement to maintain, the value of communication and information tool are the characteristics of the application of Internet in China.

These optimistic data are more prominent in e-commerce applications. For example, the use of online shopping has exceeded the BBS forum, the popularity of online shopping, will inevitably drive online payments and online banking and other business applications. At present, online shopping, online payment, online banking three e-commerce applications in the field of development trend, the user scale reached 142 million, 128 million, 122 million respectively.

But the prospect of E-commerce still suffers from multiple obstacles. According to the report, only in the first half of 2010, nearly 60% Internet users visited the site have encountered a virus or Trojan attack, more than 30% Internet users account or password has been stolen, nearly 90% of E-commerce site visitors worry about fake sites. These network problems cast a shadow over the prospects for E-commerce. Network security and trust have become the biggest restricting factor for the continuous development of network business, and also the basic of the network business.

User Trust seems particularly important. The development of the Internet to the business transaction type application, urgently needs to establish the more credible, the reliable network environment. Although the domestic still faces various kinds of frequent network security, the widening of urban and rural network gap and the lack of basic Internet resources, but in the establishment of good faith mechanism, but also make a difference. CNNIC recently launched a "trusted website" certification services, online shop has been implemented real-name, Taobao began shopping search rules based on fairness and integrity, IDC leader China Connaught Network has also been advocating "customer-oriented." Although these processes of electronic commerce development are slow, they can still see the pace of progress and the dawn of Hope.