The trend of the rich media of books

Whether admitted or not, reading as an intellectual activity through the eyes and brain is now becoming more and more luxurious. I wonder how long ago you reader last completed a book. Are we really not so fond of reading, or is our reading already changed?

The possible answer to this question is that we do not love reading, nor do we read as experts say, but we have a new form of demand for reading. Today's readers face a more complex reading environment than readers of the past thousands of years, the object of reading is no longer limited to the "book" which is understood by common sense, and the amount of reading and knowledge is growing at an incomprehensible rate, and the transmission cost of information has been reduced to a level not seen before.

If the era of the internet rapidly popularized the rich media in the mainstream of information transmission, mobile phones, electronic ink, these new book Forms ("ebook") and the carrier in the absence of memory, the "book" of the existence of the basis of the "carrier" and "transmission mode" are completely changed. From tangible to intangible, from individual consumption to social reading, reading has produced its most magnificent leap ever.

Books are moving towards rich media, and the definition of reading is generalized. When we talk about reading objects, it is no longer just to separate the paper by the open number of printed matter, but the integration of text, audio, video, rich control mode of the rich media form of information collection. We can think of us as well as entering a "pan-reading" era. (P.s the reading mentioned in this article will not be confined to the traditional books, but refer to the experience process of consumer media)

We will try to explore the media features of the new reading era:

1. Fragmentation

As a typical feature of user behavior and psychology of mobile internet, fragmentation is a realistic need of attention being dispersed in modern life, and it also has dominant people's preference for information intake. The fragmented reading mode is not only the active demand for the efficiency of the information consumption, but also the passive choice of the content surplus in the information age.

Broken: About the time of the flow

Anxiety about time is a byproduct of modern life, this is in itself a paradox of human society-the advances in technology and production should be able to bring more leisure time to people, but they are also producing consumer products that dissolve their leisure time-we thought that more social progress could bring more "boredom" to people ( Can the progress of human society not be measured by the degree of boredom? But the opposite is true, but we are increasingly being pushed by technology to get on the fast track of boredom. We are always on the rush for time.

Films: About text

Rather than pyramid-like text structures, people prefer inverted-pyramid narratives--giving a conclusion or point of view before presenting arguments and facts. This is with people from the reading habits of the newspaper can be validated, and the ancient Chinese Zhanghui novel is the embodiment of this reading habit.

This at the same time also contributed to the more efficient visualization of the arrival of the era, from blogs to micro-blog, from reading newspapers to reading pictures, people For information needs more capable and intuitive.

What this habit brings, perhaps, is the "lack of imagination" that researchers are worried about.

2. Imagination and Visualization

What is the difference between traditional text reading and radio and TV movies? In addition to the types of media, it may be the difference in their reading patterns, text reading by evoking the imagination of the brain (image) and logical analysis (abstract) model to understand and absorb information, as people say, "Every person reading a dream of Red Mansions has a own Lin Daiyu" , text reading based on imagination is actually a process of exercising and strengthening the left and right brain.

In the information reception level, the image is significantly better than the text, many memory courses have a memory is called "image memory method." Compared to text, people prefer to "read" graphical information, pictures and videos, pictures and video images of the original need to "imagine" information.

NFB site Bear71 Vivid narration of ecological protection through video and geographical integration

Of course, this has always been questioned by the public, whether it will have a negative impact on the ability of the young people to think? But so far there has been no evidence of the typical existence of such an impact, knowing that a question-and-answer belief can bring us much inspiration. (P.s from the history of human development, the text and language system is also the product of socialization process, from the functional point of view, words and language is not irreplaceable)

3. Cross the "medium"

The popularity of wearable equipment makes reading and user scenes more tightly integrated, except the eyes, ears, hands, and even the body can become the subject of reading. In this sense, crossing the "screen" reading is more appropriate for reading across the "medium". The internet age has changed the media that people read, and has changed the pattern of reading, which will be significantly reflected in the decentralization of reading and the relevance of customary equipment.

The fragmentation of reading not only distracts reading time or reading scenes ("On pillows, right away, on the toilet"), but also shows differences in reading based on different scenes (more efficient in the free time brush text, more convenient to listen to when driving). Different types of information will have their own more appropriate media patterns and consumption patterns, I personally do not expect to have a terminal equipment to meet the full needs of the individual reading, but more likely that we will live in a more "screen" coexistence in a world composed of clouds and terminal equipment, our reading model is no scene dependent.

Google's latest research shows that when these four products are used together, they play a real role--at a time when the American public spends 4.4 hours a day on media consumption, and 90% of the time is a trans-screen consumption. (via 36 Krypton)

Can lie in bed to watch the movie ceiling, can be in the car when the headset real-time broadcast today's friends Weibo, can be watching the newspaper play to the plate to the outdoors ... And that's a small part of what we read about the distraction of the scene. You can read more about the concept of the digital life of the future that Microsoft has seen a few years ago:

Microsoft's 2019 concept video perfectly envisions the possibility of multiple-screen interactions in future life (via)

4. Participatory authoring

A more profound change in the era of pan-reading may come from the way of creation and publication. The traditional mode of media creation determines the content is deterministic, although the creative skills can provide more imagination space for the work, but the overall lack of variables.

And new media in this field another new path, more and more creators will create content through the network, and through the network distribution or synchronization with the reader, the reader's feedback itself is a huge impetus to the plot creation. In some of the long creations of the Tianya, there will be writers who write their enthusiastic readers into their works, the creation of the new season's script will be influenced by the preferences of the last season's audiences, and in many pioneering art experiments, it has become a new art language for visitors and artists to work together to complete art.

The finale of the London Olympics opening ceremony, where 8,000 spectators collectively participated in pantomime, and the release of leaked information that kept many viewers in front of the television at the same time silent, became a behavioral art.

5. Participatory experience

Do you still remember the ending of the flying fox of the Snow Mountain by Jin Yong's novel? Fei to the Miao's that knife in the end or not to split, I do not know how many gold fans of speculation and continue the mink.

New media gives users more freedom and control, and more and more works allow people to use and experience in their own way. The continuous improvement of interactive video will make the media reading and games integrated, in the once popular Second Life and the popular Minecraft games, players are given full freedom, which even make the experience itself has become a creative

The application of interactive video in the MV "Look Around"

The participatory experience, represented by games, permeates many fields, facilitating the intersection of media types and the blending of film, television, music and text creations, from the creation of linear scripts to scripted creation. The internet itself is not an alternative to traditional media, but rather a revolution and rebirth that drives traditional media.

A music that can follow your mood and change its rhythm, a film that can only focus on a part of a dragon's role (though he only has one shot in the main story, does that make you think of "Pulp Fiction"?), a book that requires two people to work together to read, The core of its creative mode is to integrate the user behavior and social elements into the script creation, so that the "reading" process is more immersed and a sense of generation.

In one of the stories of Uncle Quentin's classic "vulgar novel", John Travolta was a small bully who had just appeared and was killed in another story.

6, Synaesthesia

How does the eye ear and nose body participate fully in the "reading" experience in the new media age?

The new media should break the traditional reading process and introduce a richer experience into the reading process. Reading is not only to get information, but also to feel life.

A sutra that requires you to meditate on Amitabha, a love letter that you can read when you reach your first love, a piece of music that can be played on the banks of the Seine, a novel that helps the character to uncover the mystery to enter the next chapter ...

The Silent history is a science fiction reader who can read the full story via the ipad or iphone, but can get additional readings when accessing a specific location.

Bridging book, an experimental project that interacts with traditional reading and new media, shows an example of integrating print with electronic content in the video.

Some of the Whispers

What is changing is the object, the scene, and the pattern of the reading, and for thousands of years the reading itself has not changed. Just like we from Ji Maoxin to Telegraph, telephone, to QQ, micro-letter, communication forms and scenes change thousands of, but the essence of communication has not changed.

Just like more than 10 years ago when people said the phone was going to stop people from writing letters, we're talking about the internet and getting people to stop reading. Maybe it does, but it doesn't mean people don't read anymore. We always look to the welfare of new technology and worry about the damage of new technology to old times. In fact, people can neither predict nor reverse the changes that are taking place.

And reading this inner need of human society, the meaning of open eyes,open mind never go far. To read is to experience, to feel life.

It's instinct.