The trend of business-to-business development: the advent of the whole network era, vertical subdivision of the leading

There is no doubt that the 2011 E-commerce is the world, just a little bit of the fire, the same time and up, there will be incentive competition, all peers at the same time out, hit the money to buy life, the fury of capital consumption can not save the plaque was smashed fate, the collapse of the tide appeared, how many shops have closed down. In this war, there are not only the shops, but also the group buys, and luxury goods.

Compared with the series of excellent performance, Business-to-business has been a steady development, not angry, not bland, has been a steady step forward and the line, not for how fast, but stability. At the hottest point in the development of the company, there has been a mockery of business-to-business discourse: a business-to-business Web site that can do 20 million of annual turnover will be a leader in the industry. Today, the business-to-business mess is still moving forward at a steady pace, and the momentum is getting stronger.

People who scoff at business-to-business reach middle age may not have done a comprehensive analysis of business-to-business now the opposite view, indeed another scene, but no longer rough to no one can look at the appearance of the eye, it was 2 years later people found that the Business-to-business website has also entered the whole network era, in a strong one-stop service system, The vertical subdivision is more sophisticated.

Today, the Business-to-business Web site, can attract many users is every site should consider the problem, in the more user experience today, who can consider more users, can be a step in an invincible position. For business-to-business, the whole network e-business model is a comprehensive embodiment of the user experience. Here, such as Alibaba, such as the portal station we do not mention here, this article is mainly to talk about such as the palm of the network of small and medium-sized business-to-business E-commerce application Platform for the development of the advantages, so that everyone in more understanding of e-commerce at the same time, but also on the current trend of business-to-business development.

Business-to-business e-commerce is the inevitable combination of three networks

The appearance of the net of palm is not accidental, can be said to be the embodiment of the national macro-policy, in the Development and Reform Commission to promote the integration of three networks, in order to better adapt to the traditional internet, radio and television networks and mobile Internet, to meet the needs of the vast number of Internet users shopping, so that people better enjoy the convenience of the network and

Business-to-business E-commerce based on the Internet platform, services to enterprises, is a one-stop operation mode, characterized by the whole network, full and full communication.

The whole network is the current hot discussion of the three network interconnection, including the traditional internet, radio and television networks and mobile internet;

The whole process is to help the enterprise to complete the full range of e-commerce services from procurement to production and sales.

Full communication is a one-stop service to provide the core logistics, capital flow and information flow management for enterprise electronic commerce.

Enterprises come to the palm of the net, in addition to the General Business-to-business website can provide member services and relatively high price, the more important factor is the improvement of the audience, in addition to the traditional Internet, there is a powerful mobile phone internet platform, the 2011 end of the statistics, mobile internet users have reached 900 million, This is an impressive number, which means a strong economic and advertising effect, and more importantly, mobile phones in the morning can make it easier for people to trade, save a lot of time.

For radio and television networks, with the pace of convergence of the three networks, radio and television network speed will also be accelerated, when most people can use remote control TV Internet, business-to-business E-commerce in the spring is really coming, the audience of TV's age span is very large, if the elderly children can be a remote control for shopping, How big a market this will be.

Therefore, business-to-business E-commerce will be particularly important in the future development of the electric business.

Subdivision and vertical is the magic weapon for Business-to-business e-business

After more than 10 years of development, the traditional business-to-business Web site seems to come to an end, the industry appears to be backwater, in fact, the heart of the business has been set up to carry out the next round of fierce competition. In fact, after uncovering the streets and advertising on the surface of silver sand, the industry is aware of this war must borrow the magic weapon, it is vertical and subdivision.

In the business-to-business industry, many observers of the article, there is a website for example to introduce the industry subdivision of the development trend, but the true meaning of "fine and deep" is a good one can be done overnight. In addition to be able to become an industry portal Alibaba can spend a lot of power to do "all-inclusive" and "fine and deep" at the same time, there are several can do? These money-burning businesses are generally not expendable. But do not "all-inclusive" can do "fine and deep", therefore, a certain angle, this is helpless.

Quote a very classic phrase to illustrate the psychology of practitioners, "People have no I have, people have my whole, people all I fine, spermatogonial I specialized", these 16 words just can reflect the current status of Business-to-business electric industry, that can do is to subdivide to achieve the ultimate performance. "

The breakdown of business-to-business electrical business includes 3 aspects:

1. Industry segmentation.

Will be a lot of enterprises, broken down by industry, and then according to the nature of different enterprises, will have common ground to list the aggregate of enterprises, there will be more detailed classification, so that the benefit of better research industry to provide more nuanced service. At this point, HC Network has been at the forefront.

2.B2B website Column subdivision.

This requires standing on the enterprise's point of view, according to a number of industries related to the industry chain to create a link with the enterprise, so that enterprises do not have to go elsewhere can find the resources they need. Again, such as the palm of the Business network, the channel has a corporate library, supply and demand base, product library, information base, machinery, raw materials, chemical industry, exhibitions, topics, enterprises Wang paved a total of 10 columns.

It is commendable that the palm of the network and the domestic major collection platform and the vast number of enterprises set up a stable cooperative relations for the enterprise to provide accurate, fast, convenient news and supply and demand platform, enterprises can quickly publish the product to the most appropriate column to go, the shortest time to achieve maximum benefits.

3. Vertical subdivision.

Vertical subdivision is a commonplace problem, and it is the concrete embodiment of "specialization and refinement". The vertical subdivision on the one hand has to get out of the business, more or more enterprises themselves into the electricity business. For vertical market segments, for the promotion of a certain industry, publicity and services, you can better do the user experience, save the promotion cost, also can make customers more convenient and quick to find the information. In this respect, such as Marco Polo, the network of business opportunities has been very sophisticated.

For the time being, due to the rapid development of the electric business in the past year, the collapse caused many offline businesses to wait for a while, dare not easily inflow, therefore, the vertical subdivision has not yet developed into a certain scale, but this also means that the huge market for the breakdown of electricity companies, in the next few years, the electrical business outsourcing and third-party related businesses will benefit more.

User experience is the key to Business-to-business e-business

After China entered the market economy, "Customer is God" This sentence of wisdom used so far, and in the past few years, the customer is not God only the customer is the most clear, everyone will be customers, so everyone is God. From the nature of the assumption to the rational reality, the user experience has become the economic society under the business value of customers the most favorable embodiment. Unfortunately, a lot of understanding the user experience is from the SEO understand, of course, this can not become a joke, that the Internet on the user experience has been elevated to a very high degree.

The author's view is the development of Business-to-business e-business, the user experience will play a very important role, will appear in any field, across the line and offline, and, this will directly affect the success of the transaction. So a very important basis is that, before and after the Spring Festival, Beijing East network because of the adverse logistics distribution by the customer revealed many times, and Liu spent heavily on the construction of the internet, nothing more than to ensure timely logistics to better improve the user experience. Of course, Liu also saw the great market of China's logistics development, and can be decisively put into practice, and we are more from this to peep the user experience.

At present, many electric operators attach great importance to the user experience, the network payment credit card to stop the incident, how many businessmen sigh, of course, this does not hinder the development of the electrical business user experience. Let me give you an example to illustrate although the operation of the network operating time is not long, but at the beginning of the first introduction of the Scholf (shelf) technology for Web site construction, this technology is characterized by assembling, dragging, see that the resulting operation, greatly reducing the cost and threshold of the industry website construction, therefore, The technology was seen by the media as a revolutionary change in the construction and maintenance of the site. In addition, the palm of the network of information convergence and circulation function is also a different, can automatically and orderly collection of the entire Internet industry consulting, this industry consulting website tools, can greatly reduce the industry site maintenance costs and thresholds.

Through the palm of the business network this case, can see now business-to-business electric power industry to the user experience of attention. Can boast that the future of the business-to-business, as long as the key to grasp the user experience, citing the whole network E-commerce this model, in the industry to do enough to subdivide the article and the implementation of a certain vertical electric, will be able to walk in the forefront of the industry.