The trend of CRM integration, cloud, socialization and mobility

With the continuous deepening of the application of CRM and the need of business development, the demand for more detail functions of users is gradually revealed, and CRM gradually shows the trend of integration, cloud, socialization and mobility.

The current fixed working environment and management system is becoming more and more difficult to meet and support the enterprise's entire business system fast, dynamic, wireless operation needs. With the development of 3G in China, the popularity of smartphones has made it possible for CRM to move.

The mobile CRM system has the superiority that the traditional fixed CRM system cannot compare. Mobile CRM system makes enterprise business free from time and place limitation, communicate with company business platform at any time, effectively improve management efficiency and promote enterprise benefit growth. With the continuous development of mobile technology, computer technology and mobile terminals, mobile CRM has gone through three generations.

Mobile CRM based on SMS is called the first mobile CRM, the most serious problem is the poor effectiveness, the query request will not be immediately answered. In addition, due to the length of the SMS message limit also makes some queries can not get a complete answer. The 2nd generation Mobile CRM is based on WAP technology, the mobile phone mainly through the browser to access WAP Web pages to achieve information query, some of the first generation of mobile access technology to solve the problem, but its shortcomings mainly in the WAP Web Access to the interactive ability of poor, slow wireless network speed, It also limits the flexibility and convenience of mobile http://www.aliyun.com/zixun/aggregation/8856.html > Customer Relationship Management System.

Now the 3rd Generation Mobile CRM integrates the newest frontier technology of mobile communication, information processing and computer network, such as 3G Mobile technology, Intelligent Mobile Terminal, VPN, database synchronization, identity authentication and webservice, and relies on special network and wireless communication technology, The system security and interactive ability has been greatly improved, providing a safe and fast modern mobile law enforcement mechanism for customer relationship managers.

At present, the 3rd generation of mobile CRM mainly includes enterprise communication record, outbound customer, conference telephone, schedule, sales Management (statistical analysis data and efficiency statistic analysis data, provide Web and WAP two kinds of presentation). In addition, it also provides scheduling, complaint handling, customer service, business opportunity management, etc.

(Responsible editor: The good of the Legacy)