The trend of inserting advertisement into online games

The time-tested traditional advertising industry is always based on such media as television or newspapers, but with the advent of the Internet, the armies of the advertising giants have begun to enter the online world. Online gaming is now more influential than traditional media such as television and newspapers.　　To avoid excessive imbalances caused by the sale of game-free items, integrated advertising has been seen as a viable way to increase revenue. McDonald's recently announced a partnership with Facebook, where you can see a unique McDonald's farm that uses players to get rewards for farm interactions.　　This has produced a considerable publicity effect in just one day. In this campaign, McDonald's farms will be displayed as users of the "neighbor Farm", where users can help grow tomatoes and other vegetables. As a reward, users will receive a prop that will increase their farm's growth rate by one fold.　　These farm interactions with McDonald's will also be able to get a McDonald's hot air balloon and use it to decorate its own farm.　　Nowadays, the online game is full of ads, which is considered a win. 1. The scene in the game becomes the advertising wall. That is to say, the game scene is advertised in a specific place. For example, car games will see tires-related ads appearing on high-speed tracks.　　This makes the player surprised and impressive, which is definitely comparable to real-life visual effects. 2. The items in the game become a kind of exhibition. Players can easily buy a variety of virtual items and objects in the game through real or virtual currency to enjoy the game better.　　Therefore, some games take this opportunity to put some of the ads into it, so that players feel they are in real life shopping. 3. The game plot becomes the advertisement film. In other words, the product information into the game plot, the two organically flexible combination, through the virtual game ads, let the player in the game to accept ads. Take The Sims online for example. In this game, the player can buy a variety of McDonald's food.　　It seems that smart businessmen think really thoughtful! Blue Blue Road into the simulation life online 4. Take coupons as rewards in the game. In other words, in the game combining real life products to promote the sale of related brands. Take the pet king and Pizza Hut for example! All players have access to Pizza Hut coupons after killing monsters. This kind of advertising way lets the player enjoy the preferential treatment in the real life, therefore is very popular.　　Alternatively, those who buy virtual goods can enjoy real-life discounts in real-world products, and their purchases in real life can in turn be "implanted" into virtual gaming. 5. The government's recruitment ads appear in the game? In 2007, British intelligence agencies began advertising spy-themed computer games in the hope that the new recruitment method would help them get good spies. In 2008, Obama, the Democratic candidate of the United States, was the first to advertise in the gaming world to attract fans to vote for him.　　Even the government and politicians pay attention to the impact of the ads in the game, we can say that the ads in the game will be more common and mature. Ad spending in the game will reach $100 million trillion in 2014, according to Screen Digest's report, "in-game advertising: Market assessment and forecasting". A large number of online games for advertising to provide a rich carrier. This is an excellent opportunity for many advertisers and gamers. (Digging the shell net)