The trend of Internet localization to vertical subdivision industry

In the media industry there is a maxim: "Who occupies your life longer, who is the more valuable media." "This is true, 20 years ago, the television in China has not yet popularized in the era, radio is people's leisure time to obtain information indispensable equipment, and some people even broadcast not away from the hand, go to listen to radio programs, get the information they want." It is conceivable that the radio was the most valuable media in the era except for newspapers. After the 90 's, television gradually came into households and almost every family could watch television. Television immediately replaced the broadcast, its sound and painting in one, more direct and more vivid way of communication is accepted. "Seeing for real, hearing for the virtual" truth in the television media dissemination of information reflected incisively and vividly. Every night 7 o'clock, while eating TV broadcast CCTV news broadcast in the history of China's dissemination of a unique scenic line, even now, news broadcast ratings are extremely high. This, of course, has much to do with local broadcasting. Newspapers, radio and television have served as the main channel for people to get information in the history of communication.

The vertical subdivision of the Internet industry and the increasing demand of netizens to obtain local information have accelerated the process of localizing the Internet information. Netizens browsing Sina, Sohu, Tencent and other major portals to get information more and more short time, close to their own life, can let their own understanding of local news events local customs site is gradually loved by netizens. The Netizen browses the large-scale comprehensive portal, often is the superficial view, also is difficult to maintain the loyalty to a certain website always. and local sites close to life, more netizens are interested in the surrounding with their own closely related information, so a successful operation of the local portal community in the user stickiness has a large integrated portal does not have the advantage. Now, large departments have more time to browse the local community portals than to browse large integrated portals. The local portal community has become the most important and valuable media in the Internet.

The localization of the internet is the trend, and the vertical subdivision industry is becoming more and more oriented. Whether it is the local industry-type web site or the local portal community are constantly groping to practice their own profit model. In particular, the local portal community's profitability more diversified, but take-all is not possible, only focus on a certain profit point to the focus of mining to long-term operation. The establishment of the profit model should be based on the correct positioning and operation mode of the website, and consider whether a profit model is suitable for long-term dependence according to his own situation.

Looking at the most successful local portal communities, whether it is Changzhou, the 19 floor of Hangzhou, or the small fish community in Xiamen, the West Shrine Alley in Jiangsu, is basically a portal to promote the community, the community to enrich the portal model. On the one hand, the content of the community on the portal page to show attract traffic, and enrich the content of the portal home page, on the other hand with the portal to establish a website brand to accumulate user base to guide the community, the community is active to further consolidate the status of the portal. And now there is a trend of a portal and community, the site is both the home page is a community, Hangzhou, the 19 floor is an example, not the community to enable a separate BBS such a two-level domain name Independent. Portals and communities are mutually beneficial, portals are increasingly like communities, and communities are increasingly like portals. This actually has the reason which the local gateway community develops maturely, is manifests and considers the local economy and the Internet development situation characteristic the operation strategy.

For the first few years, most of the city's local portal communities have been built largely on the basis of local telecommunications operators, and the local portal communities that have been built in the past few years have developed. The main problem is the low degree of commercialization and the weak interaction of community forum. Now some large and medium-sized cities have appeared in the non-telecom local portal community, in order to increase the popularity of the community only to enhance interaction with the telecommunications competition. China's telecommunications broadband dial-up users should account for more than half of all broadband users more, the use of Dial-up software pop-up portal page to promote the way to bring huge traffic to the site. To contend with it, only do better content to promote the promotion of the user initiative to choose you. Close to user needs and user interaction is the kingly way, and the integration of portals and communities to make the site more entertaining communication can improve the user experience in the case of increased advertising.

Secondly, the development of local economy decides the orientation and operation strategy of the portal community. Take a look at some of the more successful local sites, its relying on all is a number of relatively developed economy, the public consumption of high activity in the network behavior of many cities, fashionable high popularity of the network is the characteristics of these cities, such as Hangzhou, Changzhou, Xiamen, no one is not a developed economy and high fashion city. Internet users use online shopping marriage dating to obtain local life information to participate in the online life of the higher probability. The market demand is high, the market capacity is big can let some personal website use the opportunity to grow and develop. The portal and the community combine, the entertainment is higher, the user can display oneself better. It also makes the website more commercial and attracts more advertisers.

And like some of the fashion is not high economic relatively underdeveloped two or three-line city, user consumption capacity, network life participation rate is also low, the mainstream of local portals still in the hands of telecom operators, like the author of Xuzhou City, Portal is still a pengcheng window a home alone. Compared to the 19 floor, the Dragon Lane, Pengcheng window portal and community interaction is not so high, independent development traces are also obvious. This shows that the development of local portal community and the local economic and cultural Internet development link. But Xuzhou in recent years, rapid development, economic potential vitality is also high, fashion is also improving, the user's localization of Internet demand is also increasing, Pengcheng windows under the Pengcheng community development is also very fast, the number of posts per day will reach a staggering number of 20,000. But compared with the 19 floor of the Dragon Lane is still a certain gap, the community to provide services hot spots are mainly in group buying, small-scale flea market and entrepreneurial information above, the profit point is relatively single. Like local users of the most concerned about part-time recruitment, marriage dating, shopping food, housing rental development is still relatively slow. This is linked to local development and characteristics.

However, the development of the economy, the network is also development, although the local portal community by local characteristics and the development of certain constraints, but does not represent the state of development, as long as accurate positioning, to seize the characteristics of local users, with the development of local development, is able to find a way of personality development.