The trend of mobile internet forced Sina to change

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Tencent portal, NetEase, Yahoo after the revision, as one of the four major portals of Sina also today, April Fool's Day revision online. When we opened the new version of Sina, we did not find its stunning. Along with the arrival of Sina's loss, some people began to suspect that Weibo is gobbling up portal traffic, dragging down the portal. Sina new version on the line, Sina may want to be the portal and micro-blog into the unified system, the two sides of the exchange of energy, so that the deep excavation of the potential and value of Weibo.

Navigation embodies the trend of mobile internet

When we open Tencent, NetEase, Sina, we obviously found that the similarities between the three navigation, are trying to place the search and navigation as the same position. Just push their own heavy products, Tencent, NetEase force push search, Sina since not let the recommend Micro Bo, natural from the navigation can be seen, Sina want to micro-blog for the entrance of mutual diversion, but also the portal and the interests of the microblogging bundle.

The new version of Sina has let users understand, Sina's main product is what. From the top of the navigation we can obviously find the mobile phone Sina and mobile clients in the front, it is clear that Sina itself also understand the potential of mobile internet is not reversible, no matter how to occupy the land for the king. Second, we can find microblogging, blog, mailbox for its important three products, placed in such a prominent position let people self-evident.

Personalization, mobility, socialization and localization are the major directions for revision

Sina after the revision of the major events at home and abroad and local news in the same position. According to the user's IP display local news, if there is a local Sina local station, which almost all local news from the local station. Compared to the past, the content of local stations in a more prominent position, which is the nature of Sina's layout of the local station's ambitions. It is not difficult to find that Sina in the development of local stations under the pressure of competitors, have to speed up the pace of catch-up.

Talk about the personalized after the revision of the problem, guess you like it is not new things, but the Sina team for data mining shallow level show just. When I've seen it many times, guess you like to still keep the original content display, not automatically get the user needs. The whole station only "guess you like" on the personalized, local news appearance is not personalized ranks, can only be regarded as a Sina localization of a display. Mobility and socialization is the inevitable trend of mobile internet development, social networking is also an advantage of Sina. Whether it is personalized, or social, the essence of the data is the deep excavation, which requires the users of micro-blog data Mining and retrieval.

The integration of microblogging and portal, the increase of interactive advertising

April 1 revision Day, the portal ads will be all interactive advertising, advertising will have a customer Weibo ID, traditional advertising is only a display. After increasing the customer Weibo ID, Sina hopes to be able to provide the advertiser's fans and the official micro-content and other social assets of the corresponding value-added, so as to achieve the maximum benefits of advertising. Sina began testing this new kind of interactive advertisement last year, the advertisement itself is designed as the enterprise official micro, in the advertisement adds "one key to pay attention" the button, in the advertisement below also increases the forwarding and the sharing and the Comment button, the user if likes this advertisement then may recommend to the microblog friend.

Sina advertising business is constantly being swallowed by other portals, plus the pressure of micro-blogging earnings, Sina Interactive advertising aimed at opening up the portal and micro-blog, to achieve the common resource scheduling. The ultimate goal of this interactive advertising is to improve the user experience and traffic for its advertising business to maximize the benefits, but also hope to reverse the loss of Weibo.

Summary：

Sina's revision, ordinary and not stunning. Sina This revision still did not change the past homepage piling up the situation, this perhaps with the Department of Interest and Coordination has inseparable relationship. Sina and Tencent, NetEase revision of the same purpose, are based on strategic level for the future adjustment and looking forward. Through the revision of the site to comb the strategic layout and framework, in a more effective way to show the value of the product. For large companies This overall change is not easy, is a development of Sina's progress. The only focus and question is: Can Sina "redefine the portal" to maximize the value of Weibo?