The trend of portal operation will be split vertical operation

First, such as health, childcare, such as small channels, the four major portals have many, rely on the flow of the portal to keep, but in the market is not competitive, there is no independent income strength. "Parasite" is also. These are the object of independent accounting, intensified transformation, the fittest.

Second, medium-sized channels such as sports, finance, technology and entertainment have formed teams, play, and markets, but the potential has not been tapped. Should be independent of the vertical branch, independent accounting, self-financing, by a separate "general manager" led.

The following is an explanation:

This view and trend is similar to that of the 2005 Lee Colling in the editor-in-chief of NetEase. Separate the channels into subsidiaries, invest independently, and share stocks and options with employees. But NetEase finally did not implement. At that time, Lee Colling that netease by virtue of Sina's approach can not surpass Sina, with this practice could hatch a number of listed companies.

Later, Chao was introduced to a similar strategy in Sina. Real estate is one example. It is said that negotiations have also been made in the field of gaming. The idea was to split the Sina game channel and merge it with a vertical gaming portal, led by the entrepreneur, funded and controlled by Sina, and listed separately in the future.

The operating mode of the portal has not changed for 10 years. If there is no strategic change, it will only become more depressing. It is worth noting that the four of the portal business if the separate accounting, has been in a meager profit or even loss of the situation, especially in the game income to support other business Tencent and NetEase.

No matter sports, finance, automobiles, technology, games, entertainment, vertical sites outside the portal have a good development. They have more ability to lead the entrepreneur, organize a younger and more powerful team, more technical support, more flexible, more radical, with the support of VC, all aspects of investment is higher than the portal, access to a better than the portal and more powerful influence.

There are no more examples, auto and Li thought, this one is enough. By the way, there is another one that must be mentioned. Lee Colling himself, Yy started before is to play games. It is the game information and the foundation of the community, only based on the game of voice communication tool YY. NetEase is not let do it?

Take, for example, the most familiar technology circles of our readers. The four-door technology channel has continued to decline in the mainstream of the industry. is an indisputable fact. The most timely, the most powerful, the most "technology" gold content of the report, basically from the emerging blog class site. Portal Science and Technology channel of the article and layout, lack of spirit, individual plate even degenerated to public relations staff "bribe soft wen" of the Land and to "cheat" boss to budget showy.

The rise of social media has disrupted the status of the news portal of traditional portals. Editors ' recommendations for celebrities and professionals in Weibo, SNS, micro-trust circles and groups. Strong and flexible emerging media to help the rise of this trend. Especially in the vertical field of higher quality of readers, reliance on professional emerging media is the general trend.

If not reformed, besides politics livelihood news, sports outside of the portal most of the vertical channel will become chicken ribs. Tasteless, food is tasteless.

The traditional portals, if implemented, could eventually be transformed into a class holding company. Take the capital, brand as the link control Vertical branch. Rumors circulated, a door is about to push forward this measure. Thereafter, it is inevitable that other portals will be followed up. Trend。

Peak brother shouted to the brothers of the Portal: Embrace, and the best to actively promote such changes. Otherwise, your place is becoming the Titanic.