The trend of using brand to do network distribution

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The development of E-commerce is a raspberry, but also led to the rise of the business, business-to-business, no doubt, online distribution will become a new trend in the development of electricity. At the same time, with a lot of online, offline sales mode of integration, the competition between the electric business also contains a thick of gunpowder. So we're going to talk about using brands to do network distribution trends.

To give a few simple examples, pure electric business, such as the Korean clothing house, the United States and other advantages of the advantage of the brand to develop a large number of downstream agents, packaging network, the mall and other network platform to use High-quality products have numerous distributors. These successful brand cases, no exception is because they understand the network environment, fully grasp the opportunity and network resources to grow.

1, with the help of brand and platform advantages

From the line, McDonald's, Starbucks and many other well-known brands by virtue of its strong brand influence and good reputation, attracting users all over the world, franchisees are also flocking. Similarly, in the network to obtain a large number of distributors and franchisees, but also to rely on the advantages of the brand. The above mentioned Han all clothing, the United States shark, is because the network has a certain degree of popularity and Word-of-mouth, will be popular. Therefore, we must first use the brand and online distribution system platform advantages, to form a good reputation, in order to make many distributors trust, can become their solid backing, in order to let them loyal to follow you.

2. Promotion of brand and platform

After the foundation of the brand and platform, the most important thing is to promote, the promotion is good to have a large number of traffic and user sources. The premise is the promotion of small and medium-sized enterprises have optimized the site of their own SEO, the remaining thing is vigorously promoted.

Single on the network to promote the way, divided into free promotion and pay promotion of two ways. Free promotion methods are: Weibo, SNS community, forum, soft text, question-and-answer platform, Mail, QQ Group, and so on, the effect is different from each other, the results are not the same as the same industry; paid promotion methods are: Bidding rankings, hard wide, Granville Guest, part-time recruitment and so on. Of course, a lot of smart businesses are also looking for a cooperative model, people more power, alliances and other cooperation can save the promotion cost and save time and effort, the mutual interdependence between the electric quotient, the idea of common progress is worth learning.

3. Get rid of the shackles of traditional management

Many traditional enterprises, offline brands have a good performance and management of the mind, the key time to enter the electricity business is also sensible, the development of network distribution channels is also expanding the law. Online distribution, joining, agent, all-round development of network layout, can expand sales channels in a short time, increase sales scale, but also can get rid of the shackles of traditional management, whether it is money, manpower, inventory or management, can be through the unique advantages of the network integration and utilization, saving a lot of energy, reducing a lot of pressure and difficulties. Especially for many small and medium-sized traditional enterprises, online distribution is that they get rid of the traditional restrictions of the large-scale.

4, online distribution of the strong potential

2012, the number of Chinese network is close to 600 million, the Internet and the electric power of the huge market and potential has let us amazing, so to get their own place in the future, we must vigorously develop the electric business, and vigorously develop online distribution. Full use of offline advantages, combined with network and offline resources, the channels, agents, distributors and brands, products, channels, supply chain and other aspects of systematized integration together, and then do the whole network marketing and the whole network channels.

Using the brand to do network distribution trend is inevitable, only to comply with the trend, you can in the future of the market a piece.

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