The Tri-cell group buys the handle net to build the world biggest O2O platform

Once the Red River across the site, after many rounds of shuffling, some capital strength is not strong have collapsed, and some old group purchase site has become the consumer's daily life in an important channel of consumption. With the rise of the concept of O2O, more and more group buying site began to change.

Yesterday (October 20), Jiangsu Province, the three-cell group of private Enterprises announced the signing of the takeover handle network. According to the Daily Economic news reporter learned that the three cell group will be the overall network of hands to the actual control-milestone investment held the handle net shares, but did not disclose the purchase price.

Three cell group spokesman, Vice president Zou said, "The three cell group combined with the advantages of the handle network, put forward the ' sky pull underground, offline cable, supply chain pull customers, eat and drink goods, buy pull custom '" Five pull ' synergistic way, the intention will handle the network resources and the three cell group rich offline entity resources, on the basis of the continuous development of group buying business, build the world's largest O2O electric business platform. ”

Industry insiders said that through the acquisition of handle nets, the three cell group can complement the online channels, access to the line under the resources to enhance its competitiveness in the O2O field.

The handle net was valued at 1.1 billion dollars.

Public data show that the three-cell group industry covers financial investment, trade and business circulation, information services, health care and real estate development in the five areas, total assets exceeded 70 billion yuan, ranked 27th in China's private enterprises 500. Its own ambitious high-tech (600122,sh), Nanjing New Hundred (600682,SH) and many other listed companies, including the electric business logistics plate covers Mai Lin, Business Circle Network, Hui buy network, million business seal, everything and other enterprises, involving physical electricity, O2O, logistics, payment and other fields.

On the evening of October 19, the news that the three cell group will acquire the handle net on the Internet was confirmed by the Tri-cell group on October 20. The daily economic news reporter learned from the Zou, the two sides began contact in August, the September signed an intent agreement to basically determine the acquisition.

For the details of the acquisition, Zou said, "because the two sides are still in contact, the details are not convenient to release, the purchase price is also inconvenient to disclose." ”

It is reported that the two major holding shareholders of the handle network are milestone investment and Jinsha venture, and milestone investment for the third round of the handle network financing of the leading party, for the company's actual control of people. The three cell group will fully take over the milestone investment held by the handle net shares, to achieve full holding.

Handle NET was acquired, this is also the second group buying industry merged into the traditional enterprise group buying website. January 2014, Suningyun confirmed the acquisition of full network, the latter integration for the Su Ning local life division. Although the three cell group did not disclose the purchase price, but in the industry, the full network into Suning, the price is only tens of millions of dollars, has been valued as much as 1.1 billion U.S. dollars of handle nets, the acquisition price will shrink.

The reporter learned that, after the completion of the three-cell group acquisition, will be milestone investment Chairman Chiliping also handle NET CEO, handle net original CEO Feng at the same time as vice chairman of the company's chief strategic Officer (CSO), guide group buying business expansion and expand market share.

In fact, this year's three-cell group acquisition moves frequently. This September, the tri-cell Group completed its acquisition of music-language communications. Insiders believe that the acquisition of music language is a three-cell group business extension, but the acquisition of the handle network, should be considered to open up a new line of business. Previously, the group also bought a number of overseas department stores, a move that was thought to be a large-scale entry into the department store area.

Group buying industry pattern has little impact

Xu Rui, an industry analyst at the electricity business, said has been rooted under the line sales of the tri-cell Group, the acquisition of handle nets is to open up a new line of business, "the three cell group will use the wire handle network resources, and the three groups of offline entity resources combined to develop group buying business at the same time, deep O2O field." ”

March 2010 on the line of the handle network, in April, the Angel invested in Taishan venture capital injection. Only 2010 turnover was close to 1 billion yuan, the monthly growth rate reached 100%. The following two-year group purchase site high-speed development, handle network has leapt to become the top domestic group purchase site, 2013 operating income of 4 billion yuan, 2014 estimated revenue of nearly 6 billion yuan.

At the end of October 2011, the handle network launched to the U.S. listing, to raise 100 million U.S. dollars, but ultimately failed. After the failure of the IPO, the market share of the handle net began to shrink. According to data released in June of this year's 800, the number of group-buying sites has plummeted to 176, compared with 5,058 in the peak period of August 2011, which now has a survival rate of only 3.5%. One of the United States, the public comments, Baidu glutinous rice accounted for more than 84% of the market share, litters Regiment, handle nets followed, and handle the market share of less than 5%.

Xu Rui to "Daily economic news" Reporter said, the three cell group to buy handle nets, or to its financial support, but the group buy industry pattern has little impact, "at the traditional retail level, the three cell group has realized that there is not enough space for development, it is necessary to expand the line of business." ”

For the acquisition, the Tri-cell group said the CSRC has recently made clear that it supports the Internet and High-tech companies that have not yet been profitable to list on the gem after a year of new Sanbanxi, meaning that the Internet and High-tech companies will enjoy special treatment in the IPO review. In order to seize the major positive opportunities, in the company's unified market strategy, the handle network will give the business team more independent right to operate.