The true and false song Leah cited the Wind and the United States and other electric merchants now cottage Oolong

Silicon Valley August 15 News Today, more and more electric dealers have been playing a price war, trying to "low-cost" to attract the attention of consumers, stimulate consumers desire to buy. But at the same time, with the help of online shopping 0 rent advantage, theoretically we should enjoy more than physical stores more affordable commodity prices, but the existence of unscrupulous businesses has led to a lot of consumers online shopping experience is not pleasant. and electric dealer price war "yell" synchronization, is the consumer complaints sound, "high imitation", "fake", "cottage" these words are repeatedly reminded us, low prices may not be able to buy the real goods!


　　


　　


recently, from Beijing, Ms. Wu to reporters to the material, said he bought a pair of "Gloria's new Leather sandals", while clearance ex-gratia, the original price of 588 yuan of shoes she spent 158 yuan to buy, but after receiving the goods but found that "suspected" fake, not only can see the edges of shoes, Even the metal buckle is rusty, feel with 10 or 20 dollars of the goods, this makes no difference, which always favor the song Leah Goelia brand of Ms Wu is quite angry, then she dialed the song Leah Goelia after-sales service phone, but the song Leah Goelia said never produced the shoe. Ms Wu found that the original bought this "Gloria" is not the "song Leah", in Ms Wu's view, their own online shopping experience was cheated, bought a cottage goods.


　　


　　


Why Chinese names are the same or fake?


　　


　　


in fact, such as Ms Wu's complaints in the field of electricity is not uncommon, the reporter found that in Jingdong, Poly-Mei excellent products, Taobao and cat, such as a number of E-commerce platforms have similar netizens complained. According to reporters from the industry and netizens understand that the emergence of the "cottage Oolong" reasons, mainly from the brand trademark registration issues. "What consumers generally think is that ' Gloria Goelia ', in fact, is the ' song Leah Geliya '." ”


　　


　　


The reporter from the electric Business platform's message version to see, netizen "Chau87" said: "Bought shoes after found not real goods, very depressed, Chinese name just the same, English complete goods not board." Netizen "jd_349139380" reflect, when buying shoes thought is the song Leah Goelia brand Price, afraid of late no goods even look at the review did not buy, then found that she did not want to buy the "Goelia", "two brands are too similar, because the shoes walk not tired so finally did not retreat, But this shopping is always a bit shady feeling, also blame their carelessness. "Sichuan Netizen" JD_CXCC "not only in the commodity evaluation gave a bad comment, but also clearly pointed out that shoes are fakes, cottage." "The package on incredibly written Geliya, quality inferior!" "Then, in the Electronic Business platform related Products sales page of the network named" Gloria-Ya "seller customer service to the user evaluation of the reply has been reiterated:" We are the song Leah brand Authentic, Geliya is the song Leah Pinyin, we have brand certificate. " "What is this all about?"


　　


　　


on this, the reporter to the identity of the consumer dialed a sales "Gloria Geliya" brand products of the electrical quotient of excellent product customer service phone, when the reporter reflects the English trademarks of shoes and "Gloria Goelia" brand different and suspected to buy a fake. Poly-Mei Excellent product customer service staff to the press commitment: "Poly-Mei Excellent products sold must be authentic." "When the reporter asked the customer service staff to inquire about whether there is really a" Gloria Geliya "This brand, customer service staff said:" The results of their own search can only show ' Gloria ' in Chinese trademarks, no English. " "In response to the request of the reporter returns, customer service personnel said:" As long as the shoes in the purchase of 7 days without washing, wear traces, to Poly-Mei excellent products fill in the return application can be. "In many netizens ' view, although Poly-Mei excellent products promised to return, but one side led the formation of the so-called" genuine alliance ", while openly selling" suspected Shanzhai "brand products, it is difficult to convince people.


　　


Also in the public sale of "Gloria Geliya" brand shoes and Jingdong, the reporter as consumers to jingdong customer service staff reflect the purchase of "Gloria Geliya" shoes are fakes, and their own thought of "Goelia" brand different and asked to return. Jing Dong's customer service staff told reporters: "Jingdong Mall sold goods must be authentic, this situation if you want to apply for return, should be timely to the Jingdong Mall to fill in the return application and explain why (within 7 days can apply for a return, 15 days to apply for a replacement), if more than the limited time, then returned to the goods is very difficult. "Reporters on the Beijing-East page, the current" Gloria Geliya "brand sales page is still there, while the Beijing-East in the South daily interview with reporters stressed that the Beijing-east platform on the third party businesses have a legitimate right to operate.


　　


　　


regulation is not perfect, the supervision of electricity business is very difficult


　　


　　


among the many "cottage" tricks, "alongside famous brand" is undoubtedly the most effective way, now registered with well-known brands similar to the brand name to achieve the purpose of profit more and more, especially in the supervision of more difficult electric platform, endless "alongside famous brand" behavior not only deceive consumers, Also violated the original brand's legitimate rights and interests, the brand image of well-known brands caused damage.


　　


　　


"A lot of consumers rush to the song Leah Goelia this brand to buy, but the net after the purchase but found that the quality is particularly poor, most of them directly to our complaints, but in fact those are not our products, but the imitation of the song Leah Goelia's Cottage goods, the song Leah herself is helpless." "Gloria Goelia E-commerce


　　


　　

Liu Shu, general manager of
, said in an interview with the Southern Daily News. "These Shanzhai brands not only overdraft the credit of our brand, but also deceive consumers." According to Liu Shu, although the "Gloria Geliya" in the footwear registration classification through the trademark application, but its store design, model map and "Global Discovery" and other brand spirit is the imitation of Leah Goelia, "This is obviously a cottage, it is easy for consumers to misunderstand." ”


　　


　　


According to industry sources, the traditional business model is defined, such as scale, location, area, and so on, and E-commerce platform is broad, and there is no space and time limit, which makes the business sector for E-commerce platform supervision is very difficult, many businesses will therefore drill a loophole, which also led to "fake brand" The reason for the more rampant on the electric business platform. "At present, China's trademark intellectual property is a bit confusing, objectively speaking, as the brand we are very weak, in today's China's intellectual property protection is not very perfect situation, the state of our help is not very." "Liu Shu thinks they are at their wits ' at the moment.


　　


　　


Guangdong Province, the industry and commerce sector related to the issue of "waterfront brand" in the interview with the South Daily reporter also said that China is still in the primary stage of market economy, so "waterfront brand" phenomenon is indeed more common. But in the supervision aspect, because of "trademark law", "the Anti-Unfair Competition Act", "the Enterprise name Registration management stipulation" still some lacks, causes the law enforcement personnel to encounter "the famous brand" case, especially the name and the trademark conflict, does not have the relative unification standard, is difficult to grasp.