The true meaning of network marketing: Cohesion of visitors is the key

Absrtact: The network is a lot of grass-roots entrepreneurial popular platform, we all think that the threshold of Internet entrepreneurship is low, so crazy to enter this platform. And most network entrepreneurial grassroots like to take the webmaster this road. As a grassroots webmaster, many friends think of how fast

Network is a lot of grass-roots entrepreneurial popular platform, we all think that the threshold of Internet entrepreneurship is low, so crazy to enter this platform. And most network entrepreneurial grassroots like to take the webmaster this road. As a grassroots webmaster, many friends think of how fast profit. And the profit is directly linked to the flow? Many people want to use SEO to get high traffic. But we must also be a major problem, that is, many sites, although there is a high weight, traffic, but the conversion rate is poor. What's the reason? Because you don't know how to sell.

You do not understand marketing is like you to a customer to promote their products, you put your own products to meet two days, but hit your customers ask a few questions, you are sanbuzhi. In response to this problem, I naturally think of webmaster friends why the site no visitors, why the site can not be profitable. For many webmasters do not know how to marketing, the author also from several aspects to share their views.

One: What is the feature of my site, why do visitors want to come?

A lot of friends in the network entrepreneurial often have a disadvantage, that is like to follow the bandwagon, than people do what type of site to make money on the influx of a pot of bees. See Zhang do buy net make money, also hurry to do. Webmaster friends have you considered that I do this have no advantage? What I need to pay, what I need to learn, and so on. Many people do not take into account these problems let the site quickly online, and then the operation of the process can not find the direction, eventually only hastily ended. I once had such a friend, in the beginning of the building stand under the rhetoric, said it will not take long to gain profits. At that time, I saw some of the site's theme is not clear, and there is no advantage of their own, said the site "live not long." Sure enough, the site was hastily closed. There are a lot of entrepreneurial projects on the web, and many types of websites are stereotyped. If our site is not featured, not competitive, then why do visitors want to come, why do visitors spend time on our site?

Second: How to let visitors believe us, cohesion visitors is the key

For most sites we can see that there is a problem of low viscosity of visitors. What's the reason? Because your site is unable to provide the valuable content visitors want, the site can not convince visitors, visitors do not believe us, how to sticky visitors? So in marketing, we do not enough. In particular, some medical sites, the entire site is overwhelming advertising information, pay no attention to hospital brand, no good word-of-mouth, how can keep visitors. Is it right to say that hospitals do not need repeat customers and that medical sites are disposable visitors? Admittedly, the medical site visitors are basically one-time visitors, as long as the visitor's illness is cured or visitors find the information they want to often will not come, but these one-time visitors bring two effects is long, They recommend it to their friends, relatives, co-workers, etc. The best way for visitors to believe in us is to build a brand. Create a good corporate culture so that you can really stick to visitors.

Third: The conversion of visitors to customers is our ultimate goal

If you ask me what some enterprises in marketing to do very good words, I will think Baidu, Ali and Tencent and so on are doing very good. We take Tencent as an example, we know that Tencent started products QQ chat software, and Tencent also through this free QQ chat tool, to meet the remote visitors Exchange, interaction and office and other uses. A large number of loyal users have been condensed in a short time. However, for an enterprise, there are many users can not profit will eventually fail. So Tencent has QQ drilling, there are game members 、、、 these enterprises to bring huge profits. And for our site is also the case, when we have a large number of visitors, how to convert these visitor resources to the actual revenue will be related to our site can be long-term operation. A lot of webmaster friends did not think of this, serious simple website weight is high, ranking good, visitors to the profit. This erroneous view also led many webmasters to fail.

For most webmasters, many people are limited to look at statistical tools every day, update the article, hair outside the chain. Ultimately, it's just a meager advertising revenue. How long can we keep this kind of income? So improve their brand value, so that more visitors believe you, so that visitors can not leave our site. At this time, can better to marketing, can better to profit.