The truth of the three-net fusion game: Excessive caution in broadcasting market access

This reporter Shen Gajun three net fusion whether has died the discussion has produced unexpectedly the promotion effect. The latest news said that the first 12 pilot areas of cable television network operators and telecommunications operators have launched a "two-way access" of the cross Declaration and into the preparation phase, including song Hua Cable and other Beijing enterprises declared "two-way access" business plan has been first approved.　　Although from the business scope, the scale is not big, but will become one of the most important watershed in the integration of the three networks. Nevertheless, the telecommunication department and the Broadcasting and television department's interest game is far from settled, the superficial air and the greeting cannot conceal the disagreement of the nature. Recently, the State Administration of radio and television in the media interview High-profile said that two-way access is the general trend of broadcasting has begun to part of the telecommunications sector Open. But at the same time, he also said that the radio and television restricted content is in line with national policy, but the telecommunications industry to open to the radio is an obligation.　　Such a statement itself means that the three-net integration of the various disputes are not fully effective solution. Triple-Net fusion deadlock in essence still no solution "two-way access" difficult to achieve is actually the core of the three-network integration to promote slow, once the breakthrough, it means that the three network integration pilot work has made substantial progress. According to the Song China Cable has been introduced, song Hua Wired has been allowed to carry out broadband access services, and Beijing Union general rules can be in Beijing, the pilot IPTV broadcasting business.　　According to people familiar with the situation, Tianjin, Shanghai and other pilot areas of business plans have entered the final approval process, and may be in the Beijing region after the publication of the relevant programs. However, the "two-way access" can be a triple-net integration broke open the door, most experts are not entirely optimistic. Telecommunications expert Zengjianqiu that the main obstacles to the three-network integration is actually the concept of obstacles, has been, telecommunications, radio and television have failed to change from the concept. Until now, despite the cooperation and needs and actions of both sides, the overall competition is still largely competitive. In fact, the real fear of radio and television is precisely the telecommunications use of their own fiber optic network direct transmission cable TV signal, the impact of radio and television is shaken the foundation.　　Therefore, firmly grasp the content of the broadcast control of the broadcasting must adhere to the credo. Recently, the radio and television high-level statement also confirms this point, he reiterated that the radio and television business in the TV and program integration units of the approval, there are specific provisions, can not be the nature of the company, the capital also has requirements, such as cable television network digital integration, it must be state-owned enterprises broadcasting holdings more than 50%, the country has a series of provisions. This basic tone of the radio and television in the three-net fusion problem on the bottom line, that is, only the main radio and television enterprises are eligible to apply for content broadcast control. Other can talk about, the broadcasting control power absolutely does not put.　　But the telecommunications industry really want to open radio and television, precisely is this "absolutely can not let go" content broadcast control rights. For telecom operators, broadcasting network even if the rapid transformation of success, the real need to rob the telecommunications industry has occupied the absolute dominant broadband Internet market, nor is it a day's work. So, allow the conditional industry forces including radio and televisionQuantity enters the telecommunication market, to the telecommunication industry, is not tangled, the key is that the radio and television can operate these businesses can greatly enhance the broadcasting network the value. The business opening of the telecom market is now an attitude, a bargaining chip with the broadcasting game.　　The three-network fusion deadlock lacks a truly thorough and effective solution. The expansion of market access in the field of radio and television is the core of the three-net fusion and the three-network fusion. The first issue in front of radio and television is actually not the process of triple-net integration, but the progress of national integration. To complete the three-net fusion, radio and television's dilemma lies in the serious, not enough concentration.　　The national market body, which was scheduled to become the end of last year, has yet to surface. From the experience of foreign countries, the integration and transformation of the limited TV network is the precondition of the integration with the telecom industry. Take the United States, for example, the early 1990s, the United States Federal Telecommunications Commission that the cable industry after the integration has changed a lot, should allow telecommunications companies to enter the video service market to promote the diversification of video programs, so that Congress to abolish the ban on mixed operations, and eventually led to the United States "1996 Telecommunications Law" issued.　　As a result, the United States three networks to achieve the outbreak of development. At home, the national integration of radio and television network is still in progress, the national operation of the main body has not yet been established, such a background, the radio and television industry to open the market is particularly cautious. The domestic television program production field is currently a serious lack of competitiveness, especially the largest demand for the TV series and variety show areas, the real audience recognition and pursuit of a few programs, this is the long-term strict access system for radio and television products.　　Professor Zengjianqiu has pointed out that the news TV programs should continue to be strictly managed by the SARFT, but TV dramas and other types of program production can completely open up the market, allowing competition. On the other hand, the current convergence capacity of the Internet has been quite adequate. An indisputable fact is that now most of the young people have become insulated with the television generation, they through the internet, while enjoying the internet characteristics of the business, in the video, foreign film and television dramas, entertainment programs can be realized online viewing and downloading, especially in foreign production of a variety of video products in the network translation ability to rapidly improve, Coupled with the continuous expansion of broadband bandwidth, so that the Internet video provides a significant increase in efficiency.　　Once the radio and television release content broadcast control right, to radio and television existing program system impact is enormous. Triple-Net integration requires a strong national will to promote the successful experience of the integration of the global triple networks, the strong impetus of the national will is the decisive force for rapid advancement, especially the binding of policy and law. Whether the United States, Europe or Japan, through the law on the integration of the three networks have detailed provisions. BT experts point out that it is important to manage and guide the three-network combination process. 2003, the United Kingdom set up a new telecommunications industry regulatory agency Ofcom, the integration of the original telecommunications, television, radio, wireless communications and other regulatory agencies, greatly promote the network integration of the industry development. The unified and integrated supervision system is also a steady advance of the triple net IntegrationImportant guarantee. In China's national conditions, no matter the three major telecom operators or radio and television industry will be integrated into the national market body, which is essentially state-owned assets. It is necessary to establish a powerful and effective supervision mechanism of state-owned assets while merging and supervising. Radio and television to build NGB, telecommunications to build the NGN is the essence of the concept of duplication in the construction of the point of view, there are repeated construction of competition. Of course, the three-net integration process will be a certain degree of duplication of construction, but to be limited in moderation. This requires the effective intervention of national capital management, avoid excessive duplication of construction caused waste.