The turning point of Apple TV

Absrtact: When Jobs was there, Apple died blindly following Apple's death; "Don't make mistakes, the iphone 5 determines Apple's life and death," the report says, noting that the iphone accounts for 50% of Apple's net profit.

At the time of jobs, Apple was dead blindly, and Steve was gone, not innovating. Recently, BI made the analysis report, "Don't make mistakes, the iphone 5 determines Apple's life and death, which points out that the iphone accounts for 50% of Apple's net profit, the ipad accounts for 20% of the net profit and predicts that if the iphone 5 sales go wrong, Apple's descent will come.

In fact, many analysts have sniffed the scent and attributed it to the lack of innovation in jobs ' death. There are even predictions that Apple's decline is much faster and more thorough than Nokia's. We know that hanging on a rope is never an enterprise's way of survival, and cook must have figured it out, so it's time for Apple TV to take over the iphone and ipad!.

Apple TV Recent action

1. Two days ago, Hulu Plus joined Apple TV, and Apple did not add Hulu to its streaming box because Hulu's business would compete directly with itunes, and then, with Hulu Plus 8 dollars per month subscription program, who would buy itunes 30 dollars a season of TV series. But after thinking about a year, Apple decided to buy Hulu and pull it into Apple TV's plan.

Yesterday we learned that Amazon Instant video was in the Ipad,amazon Prime user's expectation for a long time, and in Apple's closed garden it was a bigger weed than Hulu. Not only is Amazon's new pay-per-view model, it's also much cheaper than itunes. There is no reason for Apple to open the door to Amazon, in a way that Apple can reject any application similar to its own.

But Amazon has passed the audit, but does not allow the application to buy, and Apple will draw 30% of the profit, but the Amazon warehouse model of profit has enough strength to deal with this. And this application does not support Airplay mirroring function, let Apple is very reassuring.

2. Apple has recently added Sky now TV (a small Netflix) to the UK, but in a few days Apple has pulled three of its main content rivals: Amazon, Netflix and Hulu on their side to serve their own interests.

The turning point of Apple TV:

This is a major turning point for the apple in the moat. Since Hulu is more experienced in this area than Apple, Instant video is Amazon's signature product, Netflix's Sky now is not a vegetarian, why the instant Apple attitude to a 180-degree turn? Because Apple TV is coming, Apple lays the foundation for its application kingdom!

Apple's ambitions for Apple TV remain muted, but it certainly sees its future, and Cook said that Apple TV is just a "hobby", but said: "We will continue to look at it because we think it will take us somewhere unknown." "And now an increasingly weighty Apple TV is breaking out of the cocoon, today's 1080p high-definition playback is already close to the quality of Blu-ray playback, the republishing iOS menu system is better suited to TV full-screen, and the lion's biggest upgrade-desktop mirroring can be considered a new selling point for Apple TV. And it's a very interesting selling point.

Its recent acceptance can help it better deal with tough rivals: Last December Roku had more than 500 official channels, a number of exclusive TV channels and fun content, Xbox content and games. Now Apple is sparing no effort to enrich this "hobby", the only gap is only the game, and this is good to deal with.

What does Apple's TV potential know?

130 million: This is Apple TV, which was sold last quarter, and over the past 9 months Apple has sold more Apple TV (4 million) than Imacs and Mac pros.

663 million dollars: This is Apple's last quarter revenue, directed at its airpot, time capsule devices, and Apple TV's profits are not high compared to the iphone and ipad's high profits.

2 billion dollars: Last quarter's revenue from itunes, app Store, Ibookstore,ipod, which is the fastest-growing source of revenue since the ipad, because it's a huge cash cow to buy in content sales and apps for 30%. This may explain why Apple is willing to embrace its rivals.

Sold 4 million Apple TV in the past 9 months, no promotions, no apps, just a monotonous device. If Apple were to start selling Apple TV in full, what would it bring to Apple if Apple developed the SDK and pulled it into the iOS system? Unimaginable! But for the vast itunes users, they will only feel more comfortable in this familiar ecological circle!

Jobs once told Walter Isaacson he could subvert traditional TV, and if Apple TV were so tempting, who would refuse to buy a 100-dollar gadget to buy a 2000-dollar high-definition internet TV?

The only reason why Apple is still reluctant to do it is because now Apple doesn't know that is the key to Apple TV-content or hardware, now Hulu Plus. Amazon Instant video. SKY Now TV, ipad app is just the first step in the Apple TV home Theater war, 6 weeks later, Apple is about to release the iphone, perhaps the IPad Mini, but the biggest announcement will be Apple TV apps, the only way to return to its track-"Innovation + Deep-Plough light product line + high margin ", such an apple is like an apple!"