The TV field is a battleground for Giants

Absrtact: After PC, tablet and mobile phone, the television field, known as the fourth screen of the Internet, became a battleground for giants. Yesterday, "Daily economic news" from people familiar with the situation, the film and television digital entertainment Platform, the company is the final financing for a share listing preparation

After PC, tablet and mobile phone, known as the Internet "the fourth screen" of the television field to become a battleground for giants.

Yesterday, "Daily economic news" from people familiar with the information, film and television digital entertainment Platform for the A-share listing to do the final financing preparation, has already contacted up to 14 cultural, industrial funds and industry giants, including Tencent, Baidu, Ali and other internet giants.

Shawiding, chief executive of the company, told the Daily economic news that the company is indeed brewing a new round of financing to prepare for the IPO. For the specific contact list, Shawiding said inconvenient disclosure, "do not exclude us to add the list." ”

Industry expert Zhigang that in the U.S. market, Internet television has Apple, Google, such as internet giants, there are Netflix such as a rising star in the force. At home, with the network bandwidth and other infrastructure to improve and triple-net integration of the background, network TV is becoming the internet giant new battleground.

Pre-IPO financing

In China, OTT (OVERTHETOPTV, the video service based on open Internet) business industry chain with internet television business license issued, in 2012 has been basically formed.

The maturity of the industry has brought the development opportunity for the gifted. March 2011, the Southern media and the excellent peer general music joint venture to establish a South-Canton Interactive Company, open up OTT business. Southern Media is responsible for the provision of licences and integrated broadcast control, the company is responsible for the construction of VOD business applications and transmission platform, for the film and television on-demand business to provide related services, through its own Internet technology platform system using low bandwidth transmission high-definition programs, and can achieve multiple users concurrency.

Shawiding said that the Google service model is similar to the one in which the service is implanted into a TV set or an All-in-one machine, which is divided into income from the cooperative channel. Divided according to different channels.

According to the daily Economic news, at present, the main channel coverage includes telecom operators, TV manufacturers and terminal level, and has been in the country with more than 20 provinces and cities at all levels of operators, it is expected that by the end of this year paid users will reach a monthly growth rate of 100,000.

In terms of market layout, 搫 has begun to expand outside the mainland market, has been with the largest cable operator in Taiwan, Kay, China to reach a partnership with Chinese entertainment in Europe to reach an exclusive strategic partner, services will be in Europe landing.

"OTT business has entered a period of rapid growth, the plan is to reach the ' double million ' users by 2012. "Shawiding said that the so-called" double million "is in and telecom operators to cooperate channel paid users to reach 1 million, in the direct consumer-oriented channel paid users to 1 million. The goal of the 2014 year is to have more than 5 million paid subscribers. ”

However, the realization of these goals requires a lot of capital investment, so financing has become a key issue of the best of all.

The relevant data show that the ~3000 has carried out two rounds of financing, including the 2008 financing amount of 20 million dollars, 2010, another financing, but the amount of financing has not disclosed.

According to Shawiding revealed that this is the best of the last round before the IPO financing, will choose to be listed in a shares, but the specific plan is not yet disclosed.

In fact, internet companies such as Uniqlo, which usually choose to be listed in the United States, have better valuations. However, Shawiding that the company's business to determine the current stage of service targets are mainly Chinese users, the A-share listing is appropriate.

Giant Layout Internet TV

According to Shawiding revealed that the financing not only to finance, more important is "occasion", so hope and the industry chain of companies, is currently in varying degrees with cultural industry funds and large internet companies and other 14 institutions to contact.

"Money is not the most important, the key is the industry and the Internet gene, can bring its application in." Shawiding says that it tends to work strategically with internet companies that have advantages in gaming, communications, payments, and users.

According to people familiar with the matter, Alibaba Vice President Lu Peng last year with the good friend has had business contact, but for various reasons did not follow up. It is reported that Baidu and Tencent also only three months ago to start and excellent peer-pop contact.

The three giants have extended an olive branch to the gifted, suggesting that Internet television has become a new area of concern for the Giants.

Previously, Alibaba has cooperated with the Chinese media in this field, but there has been no substantive business development. Industry insiders believe that the Chinese number of excessive reliance on radio and television operating mode, and Internet television requirements are not too consistent. In addition, the technical operating platform of China's weak and limited user channels, so that Alibaba did not really reach the TV users.

As for Baidu, internet expert Cao Yuping thinks, if with the service provider such as good friends, Baidu can be its first generation of Internet application and business as well as user and third generation Internet through. Moreover, Baidu has just been wholly-owned by the love of Qi Yi Network can easily cut into internet TV services.

"Baidu's short board lies in, the channel and the user link almost poor." Cao Yuping that the licence is also a barrier to Baidu's entry into the field.

Tencent, another giant, has already extended its industry to internet television. In March this year, Tencent and Cntv's future television reached a partnership, through the introduction of payment methods and E-commerce services, the future of television will be Tencent's Internet value-added service into its platform.

According to Tencent insiders, Ma repeatedly said in the interior, Internet television has become the PC Internet, mobile Internet after the third largest network of emerging industries. In fact, MA also personally attended the press conference with CNTV, and highlighted the importance of the Internet television industry.

This August, Tencent and TCL jointly launched the Internet TV, the Internet features, terminals and platform for organic integration.