The TV industry needs new ideas to bail out

Skyworth, Tcl and Hisense and other domestic color TV companies have been in the meager profit of the blue sea fight, these companies can gain absolute advantage and profitability in the local market, mainly in the rural and three or four-tier channels of the strong position.

With the rural and three or four-level channels gradually improved, coupled with the state of the household electrical appliances industry, a variety of subsidy policy exit, television industry this blue sea needs a new concept to "rescue", let a sunset industry revitalized.

The concept of intelligent television seems to help domestic color TV companies to get rid of the sunset industry hat, although in the Internet after the popularization of artificial intelligence, cloud space and other concepts emerge, but has not let the color TV industry has essentially improved.

For the participation of the music, the traditional color TV companies did not show fear or fear, but appear particularly enthusiastic, with Skyworth Group President Yang Dongwen words is: "Internet business intervention, which let TV from a sunset industry into a sunrise industries." "In combination with the traditional color TV companies in the smart television to do all the marketing work, the implication is that the idea of the concept of smart television to become deeply rooted."

Le vision from all aspects of marketing is in the copy of Millet in the mobile phone "super hardware + direct" mode, and Millet in 2012 annual shipments of about 7.2 million units, the sales data enough to let the entrepreneurial company to obtain 4 billion U.S. dollars of valuation. But in fact, the number of millet 7.2 million is less than half of the cool, which makes the traditional color TV companies believe that the market will not be divided into a fundamental wavering, but to bring consumption, the increase in the capital market stimulation. According to CMiC data, 2012 China's intelligent TV penetration rate of 19.8%, and by the first quarter of 2013, this number has risen to 31.2%.

TV and mobile phone, due to the trend of triple network integration, resulting in the industry chain involved in the enterprises, institutions and complex, and for the television industry as a new recruit, naturally there is no traditional home appliances enterprises. More importantly, the hardware development of intelligent TV, there is no millet at that time when the smart phone is so mature, human-computer interaction and other links have not been fully through, as a lack of any hardware production experience of enterprises, it is difficult to solve the problem of human-computer interaction and other high-end hardware problems. In this part of the game, the traditional color TV companies with independent research and development capabilities will be superior to Foxconn as the representative of the plant.

Traditional color TV companies believe that the theme of the smart TV is hot, and then through the hardware of the dominant power to play with the internet companies such as music and video game, to the whole industry chain of hardware and software to cooperate and division of work in the industry chain, their respective roles, the smart TV this cake to do.

But when the high-end hardware problems such as human-computer interaction become standardized, the traditional color TV enterprises will face the role of being a simple hardware supplier, and the whole industry will be given the dominant power to the Internet enterprises with content advantage. For the traditional color TV enterprises, the music of the smart TV will be able to help the television industry to renew their youth, they can also use the music as the speculation of the Dongfeng to change the volume of TV shipments, but if not in the short term to strengthen their own Internet properties, relying solely on hardware to check Internet enterprises, The inability to get rid of a single manufacturing model will be controlled by internet companies sooner or later.