The tweets we've met

When I was in 09 at the invitation of a friend to register the meal no, at that time began, accompanied by the meal was closed, and then unpack, after several twists and turns, then registered to do what the net after a few years also announced the cessation of operation, and then I registered Sina Weibo, small public microblogging, but because of various reasons, gradually drift away, and Sina out of the pressure of Tencent, Grabbed the micro Bo this straw running all the way is only on thin ice, products are more and more "big", and Tencent sits on the "billion" level database, but the more do the smaller, as its micro-blog home said: Looking at the other side, rather than in here, while Tencent also with the help of Qzone and other products more inclined to SNS, Sohu Weibo Zhang boss personally initiated the dating activities, due to the emergence of a number of matchmaking success stories, so attracted a lot of popularity. NetEase is also fully integrated site comments, played a "attitude" trump card. In view of the recent popularity of "Those years" body, I think we might as well put together with you, those years, we played the microblog.

The small crowd can also be very wonderful

After the 09 meal has been closed many times, I registered a lot of micro-blog, including the Human network, what to do, muttering. Finally, choose to go back to do what, back to do what the reason is very simple: because it is simple, but do what the user experience is really poor, the home page opening speed is amazing, I used mobile phone version also often brush garbled. I finally returned to dinner. If the simple use of traffic and the number of users to define, and Sina and Tencent compared to the rice has died. Rice as the only one to imitate Twitter's micro-blog product form and existence, although small, but users should be more than Sina, Tencent better, often on rice people have adapted and accustomed to the kind of static and not noisy page atmosphere, rice quotations are quite witty and profound, If I often write my heart on the rice, there is little warmth, do not want to share Tencent's so-called "friends" circle, Sina is not suitable, there are a number of dead loyal, many people like me to write a diary, the user is still a lot of, they use their own most primitive way to write their own life, recording their own side of the world, The freedom of food, love, joy, ridicule, jokes, civic justice and other spirit spread to all around, their mouth will always have the legend of the life of rice. It is precisely because of these, whether the rice is frequently shut down, buried the hidden danger.

Weibo-Tencent or Sina?

In 2009, Twitter's first consumer-to-consumer (copy to) copycat meal has been repeatedly closed, Sina grabbed the initiative, Sina Weibo continued its advantage resources celebrity Blog route, the use of its rich media and entertainment circle celebrity Resources, on the big hit celebrity strategy, Quickly spread influence in a very short time. The effectiveness of celebrity strategy has been confirmed on Sina blog. Sina Weibo's most successful point is that in addition to a large number of celebrities, there are also a large number of media practitioners. This makes Sina Weibo gradually become the source of news, creating a lot of public topics for recreation, so Sina is more like a media platform, microblogging is not copy is content, and people are content creators. In this regard, Tencent more SNS a little, take me, Tencent Weibo content is mostly some ordinary mood topic just, there are not some substantive content can precipitate. Sina Weibo users are mostly from Sina Blog transformation from the professional users, has a very rich knowledge of different professional topics, from this point of view, the model ability is stronger, the product speed is faster, there is no way.

Compared to Tencent's reliance on Liu Xiang and even now a group of entertainment stars, it is indeed too late. Sohu, NetEase is only after follow-up, has bungled the market opportunities. Rely on celebrities to increase user viscosity. Now, Sina Weibo is the important position of social issues and network public opinion. From the user group, to bring revenue to Tencent is mainly games and QQ show, and a series of "drilling" business, the main users of these businesses are low age users; Sina Weibo is not yet profitable, but in terms of user value, the future will bring revenue to Sina is likely to be the most active social groups at this stage.

Tencent's natural advantage is undoubtedly "billion" level database. And its microblog is also based on this advantage, but this also highlights a lot of problems, such as through the QQ to import a large number of invalid users, resulting in a low quality of users, look at the content of Sina Weibo is basically the source of various mobile terminals and web-side, and Tencent micro-blog content source is also more QQ space, QQ client and other strong products Tencent. On the one hand, despite the pressure, open heavily in La v users, this also lets some so-called famous stars have a number of micro-blog, earned over, so after all, difficult, not to achieve the level of growth, can not be achieved from quantitative to qualitative change, the formation of a circle of interactive atmosphere, resulting in the V users to explore the problem of limited will. Another aspect of media-related important user accounts is too low, so the media is naturally weaker.

Say something else.

Baidu said the collapse is behind closed doors and discredited in the people. Baidu University Post bar was shut down, official notice is to be reopened soon, first-class is 4 years, Baidu said shut off, those who have said the user spent energy has been destroyed, do what the net to give users the opportunity to export, from this point, Baidu said it is very irresponsible.

NetEase Weibo is playing with the attitude of the card. Also with Sina, Sohu, Tencent, the other three major portals flagship celebrity card, entertainment brand thinking is different, NetEase Weibo has high-quality information and many users have attitude, and the formation of cultural elites, economists, public intellectuals and other user groups obvious advantages, on the other hand, has a large number of grassroots loyal users and no v vest celebrities. Can be seen as a potential unit.

Sohu Weibo since in the four micro-blog confirmed that there is no action after a place, only a few is Zhang Chaoyang pulled a few stars stationed in Sohu. Later, more lively several matchmaking activities.

Where there are people, there are rivers and lakes. Who can go farther, still need the user's approval, let us wait and see.