The two-line operation integration is regarded as a big leap of transformation by Suningyun business

Absrtact: After a quarter of silence, Suning decided to launch a full-scale offensive in the second quarter. Yesterday, Suningyun announced that the start of the second season will be fully activated suning easy to buy promotion war, including 418 and 512 node promotions. For Su Ning, this round of promotion is 2014 Sue

After a quarter of silence, Suning decided to launch a full-scale offensive in the second quarter. Yesterday, Suningyun announced that the start of the second season will be fully activated Suning Tesco sales campaign, including 4 18 and 512 node promotions. For Su Ning, this round promotion is 2014 Suning Two line operation integration after the first war, is also the stage examines the cloud merchant transformation effect important.

The two-line operation integration is regarded as a big leap of transformation by Suningyun business. Since last year, the integration line under the procurement function, the establishment of commodity business headquarters, Suning once again promote organizational integration, set up a large operating headquarters, overall responsibility for line operation and management, and by the Suningyun E-commerce Operating headquarters executive vice President Li Bin as the person in charge.

Some people in the industry said that this indicated that the company hopes to bring its rich internet knowledge and operating experience to the line under the environment of Suning, promote the Internet of the store which opened last year and the Internet transformation of the offline team, better promote the landing of Suning O2O mode.

In the view of Li Bin, this battle is also an unprecedented strength, including a change in the past, "0 yuan purchase" and other complex promotional forms, directly for the full price straight and massive explosion of the sales. It has been in home appliances, 3 C, mother and child, beauty makeup, daily and other categories on the preparation of hundreds of best-selling explosive goods, discounts in 30 percent-70 percent range.

Suning insiders revealed that the current explosion of products list has been determined, intended to "51" procurement of users can be purchased in advance. Suning has passed stores, Suning easy to buy and clients issued 2 billion yuan in advance of the "cloud coupons", consumers can receive free, the use of time until April 21. In addition, Su Ning will also pass the easy pay charge 100 Rob 100, the deposit 10 times times turn over (Advance deposit 10 times times increment) and so on activity blood fight the market.