The two realms of business study on electric business War: The same quality competition brings self-mutilation

Oriental Network reporter Zaize September 21 reported: "Homogeneous competition will only bring price war, and potential enterprises, in addition to technological innovation, social responsibility is also very important." "Hong Qinghua, the founder of the Donkey mother, recently attended the 2012 China's most potential enterprise award in Shanghai," said the price war on electricity dealers in the near future. Li Joshan, a professor at Fudan University, also expressed a similar view: "To determine whether an enterprise has the potential, the most important is the entrepreneurial strategic vision, corporate culture, business model and governance structure." ”

It is an indisputable fact that the global economy is currently facing crises and challenges in general. In this context, what kind of prospects will the emerging enterprises face? Professor Li Joshan that although many people are not optimistic about the current Chinese economy, some industries are developing very fast in China, especially in the service sector. "China is still adjusting its structure, resulting in greater impact on traditional industries such as manufacturing, but compared with Europe, our service sector gap is still very large, and many of these companies still have very high growth." ”

Fudan University Professor Li Joshan: Traditional Enterprises look at innovation, innovative enterprises as long

Li Joshan that how to judge an enterprise is good or bad, from four genes can be seen roughly. The first is the business model, followed by the strategic vision. He has gone to many business field visits, "Some business owners small rich is Ann, and strategy is very important, as an entrepreneur, your ultimate goal is what." ”

The 3rd is the enterprise culture, also includes the social responsibility question, Li Joshan said: "We go to the enterprise to see, some bosses are autocratic or very overbearing, and in some enterprises, can feel the entrepreneurial team and staff is not convinced to help everyone together to start a business." Generally speaking, communication is very important. ”

Finally, the corporate governance structure and internal control process. "is a person the final decision or the General Assembly to decide, the necessary procedures should be followed, information disclosure, audit should also be disclosed in time." "Li Joshan thinks, if these four points do good, the enterprise should not go." In terms of the results of the selection, October mummy, three digital, etc., are in these areas do a better typical.

Donkey Mama founder Hong Qinghua on price war: Consumers get no benefit

Referring to the recent "price war" between the electronic mall, Hong Qinghua that this is the result of homogeneous competition. "I hate the price war the most, but the consumer has not benefited much from it." Many companies think of it as a strategy, but it is more of a self-inflicted, consuming so much time and energy, but their own services can not keep up. ”

Hong Qinghua says, "I don't like to follow others when I start a business, but to catch the trend." Enterprises should gain market share through technological innovation and social division of labor. "In talking about their entrepreneurial thinking at that time, Hong Qinghua mind is very clear:" Travel in the tour, has been basically ctrip solved, and the biggest problem is precisely the tour. Many people follow a group tour, are passive travel, there are too many dissatisfaction and complaints. "The Hong Qinghua is slowly starting from the resort hotel, the free line, the self-service tour starts, to the visitor dissatisfied place to begin the reform." He also envisages, later set up a "tour guide supermarket", the site ranked the top 300 guides, labeled name, price tag, the tourists will give money to the enterprise, after the trip feel satisfied, the enterprise will pay the guide. Hong Qinghua said: "This is the corporate social responsibility, in addition to technological innovation, these are enterprises should bear and actively change." ”

Finally, he said, hope that Chinese enterprises can operate in good faith, abide by the spirit of the contract, otherwise hurt only themselves.