The two sides make millet red over Taiwan

Source: Internet
Author: User
Keywords Taiwan
Recently, Millet Technology held a press conference in Taipei, announced that Millet 3 mobile phones will be in the Millet network in Taiwan on February 26, the price of NT $9999. Millet company president Lin, a familiar way out of Taiwan Taoyuan Airport, a taxi, talk to the driver, the topic is just into the island was fired hot red rice mobile phone. The driver complained that while he and his wife were online, the wife grabbed it and he didn't. The heart is unwilling he called Taiwan Tele-transmission company, want to apply for a red rice contract machine directly. There the customer service Lady's reply gentle courteous, but still let him helpless: Sorry sir, the gate number can give you today, but the handset waits one months to have the goods. When Lin told the story in front of reporters, the eyes suffused with the luster of excitement. What we are facing now is the contradiction between the rapid development of Internet and the limited capacity of traditional production. In October 2010, the millet company has just been established for several months, Lin and chairman Lei, co-founder Zhou Guanping 3 people set foot on the flight to Taiwan. We are going to exam, because the world's best high-end mobile phones in Taiwan, where the market competition is more open and transparent, so it became a yardstick for us to test ourselves. From the initial uneasy to now full of confidence, millet in Taiwan to hand over a beautiful report card. December 9, 2013, the first batch of red Rice mobile phones sold in Taiwan. 10,000 red-meter phones sold out in 9 minutes and 50 seconds. December 17, the second batch of 10,000 units in 1 minutes 08 seconds sold out. December 23, 8000 red meters sold out in 25 seconds. January 13, 2014, 20,000 red meters 54 seconds sold out. Behind this, what is the secret of success? This is a mobile phone with a cross industry gene. Design, brand in Beijing, accessories manufacturing in Taiwan. Take a look at the makeup of a red-rice phone: MediaTek's CPU, the screen of friends, the camera module of the Polaroid, the entire fuselage assembled by Foxconn, WA-hua. The whole body from inside to outside the key components, there are up to 34 Taiwanese manufacturers to participate. In Beijing, the Director of Liu Economic office, this is a cross-Strait business division of the mode of change. Before, mainland enterprises to Taiwan enterprises to work more, Taiwan brand, the mainland out of parts. Now the mainland brand, can be with Taiwan's first-class manufacturing technology to match. Lin said. The success of Millet in Taiwan, but also more important significance. Taiwan is the experimental plot of the overseas market of millet and the important starting point of the strategy. It is not empty talk that the two sides join hands to the world. Lin that, as business partners on both sides of the strait, the sense of pride in developing markets internationally gongchenglvede the island to dispel many doubts. February 18, the Beijing Municipal Party committee secretary Guo met with the Taiwanese delegation led by Lien Chan, the two customized version of the red Rice mobile phone as a gift to the hands of Lien Chan. The phone is printed on the back of a word: The two sides join hands to make the world's money. The two sides are working together behind, is the cross-strait manufacturing is forming. That's the pride of the Taiwanese. MIT (Taiwan-made) process quality and cheap marketing of the world's MADE in, the brand and industry chain that forges the world's money. Millet in Taiwan's hot selling also led to the island's business development, such as the millet mobile phone to provide the CPU MediaTek, the initial estimate of the information from the company there is a monthly supply of 300,000 millet, did not expect to open the network booking, Millet mobile phone supply demand suddenly increased several times. Companies to work overtime production, the scene, in cooperation with millet, Taiwan enterprises rarely encountered. Taiwan has a leading global high-end manufacturing technology, Millet has an ingenious internet sales business model, I believe our cooperation will be a great success. Lin recalled the April 2013 and tele-communications cooperation between the expectations. Millet mobile phone in Taiwan to take the official website direct marketing and operators to cooperate two complementary sales model, sales have been hot, confirmed the success of this model. In mid-February 2014, Taiwan Manager magazine released the January 2014 Network Impact brand survey report, into Taiwan market time is not long for Millet beat Samsung, become the second only Apple brand. Millet's efforts did not rest. Lin introduced: The newly established Taiwan Millet Company and the island Black Cat House urgent and cooperation, to increase the speed of order delivery; with Taiwan family convenience chain stores to facilitate the convenience of those who do not pay the treasure can go to the store in time to pay for shopping; in Taipei and New Bei, the early opening of millet home to enhance the use of Taiwanese users experience Horse a couple of popcorn activities that interact with Taiwanese fans ... Lin was curious to ask the text before the taxi driver, why is so fond of millet. The gentleman replied, the price is cheap, the use of fluency is no worse than Taiwan HTC. Perhaps until Lin off, he did not know that he was facing one of the top executives of millet company, the latter is continuing efforts to put the taste and pulse of Taiwanese consumers.
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