The two sides of Zhejiang market change: Learning and Electronic business coexistence and entity open Mutual promotion

Zhejiang Daily News Hangzhou October 9

As a big market province, Zhejiang's economic development has always been accompanied by the growth of the market. Today, many of the market leaders gathered in Hangzhou to participate in the provincial Commodity exchange market promotion and Development conference.

1979, Zhejiang is China's first small commodity professional market Yongjia Bridgehead Button Market was born, since then opened the market development in Zhejiang, all kinds of professional market springing up, and gradually formed a scale effect.

The world's largest wholesale commodity base, Asia's largest textile distributing center, China's largest hardware capital, China's largest leather wholesale market ... has become a new halo in Zhejiang. Today's conference, the Chinese Academy of Social Sciences issued a "National hundred commodity Trading Market" list, Zhejiang 51 Market was selected, in the country, to become the country's largest commodity market, the biggest and most significant turnover of the leading provinces.

The market bosses who come to the conference today look quite confident. Reporter attempts to ask today's market changes: under the new economic situation, how should the professional market join hands with the real economy to start again? How does the online market get along with the real market?

Join hands under the net

In recent years, online, network under the two kinds of market is not a contest. And the world's largest online market Taobao is also in Zhejiang. Taobao provided data show that only last December 12, Taobao has 421 shops in one day transactions more than 1 million yuan, 1644 of the single shop more than 100,000 yuan transactions. A netizen said: "In the past year, Taobao and Cat mall daily parcels more than 8 million pieces, if these parcels piled up, each month can build a Khufu pyramid." ”

Outside Taobao, Zhejiang online market has been quite large. According to the provincial Bureau of Industry and Commerce Marketing department, a short period of more than 10 years, the province has more than 4,000 e-commerce sites, including more than 2000 industry sites, accounting for more than 20% of the country. Online Trading Market 5-year growth of more than 5 times times, the province's online market turnover jumped 1 trillion yuan mark.

However, in the "Other side of the coin", the industry has shown concern. The decline of Wal-Mart, the world's retail giant, has made real markets feel the brunt. On the rise of the online market, where is the real market road? This is a topic that every market person thinks about.

"This is not a life-and-death competition, online network can fully join hands to common development!" "China Commodity City (600415, shares bar)," said Wu Pocheng, president of the group. July 19 This year, Yiwu China Commodity City and Alibaba Group signed a strategic cooperation agreement, the country, the world's largest commodity market and the world's leading E-commerce enterprise Alibaba screwed together, meaning that the world's largest commodity trading market and the world's largest online trading market formal marriage.

Must go with the flow. "The development of online trading is the general direction of the future development of professional markets, the current commodity city of 58,000 merchants have more than 60% of the merchants in Taobao E-commerce sites opened online shop." "Wu Pocheng to reporters, Commodity city independent E-commerce website" Yiwu purchase "will also be officially launched on October 21.

The Four Seasons Green clothing big market also is active "the Surfer". Four Seasons Green Clothing Group President Huiliang told our correspondent, Four Seasons Green recently invested more than 30 million yuan in E-commerce, to create a new "Four Seasons of Green clothing Network", to every merchant has assigned a shop, to help merchants online sales.

But the process of market operators ' transformation seems to be a bit slow. "In the Four Seasons Green 50,000 square meters of the old market, although all merchants have shop, but many of the older generation of operators have not mastered the skills of online sales, at present only 20% merchants try to sell online." ”

Huiliang said that online trading on the offline entity market impact is inevitable, and will be more and more big. Wu Pocheng said: "Regardless of the line under how to eliminate the long, Yiwu as the national small commodity trading market role positioning will not change, Yiwu will strive to build the national Network of Goods Procurement Center. ”

Online Network under a perfect pair, changing the professional market of the state. A person in the industry said: "Many people go to professional shopping malls may not be ordinary consumers, but shop buyers, they are concentrated in the professional market procurement, and then to sell online." ”

Find new plastic with data

Zhejiang economy all the way ups and downs, professional market accompanied by life. Dotted with the professional market and block economy, industrial park benign interaction, mutual support and multiply the cluster economy.

In many markets, there is a market, there are orders, orders can be produced, the real economy will live. In fact, in the professional market under the moisture, my province annual sales income of more than 1 billion of the block economy has 312, the annual sales income of more than 10 billion yuan of the block economy has 72, occupies half of the total economy of the province. The location of the large market Shaoxing, Haining, Yongkang and other countries have become the national and even the world's major manufacturing base of related products.

However, the glory belongs to yesterday, today's professional market is facing the weakening of the traditional advantages of the industry. Expert analysis, the current development of the circulation industry, chain management, distribution, e-commerce, large supermarkets and other new types of circulation industry, the large-scale development of commodity trading market, the traditional business model put forward a serious challenge.

These markets do not only have wholesale functions. New Economy (310358, fund bar) situation, the professional market how to better serve the real economy? According to Zhejiang Plastic City Online Trading market general Manager Chihi introduced, modern professional market has established data analysis system. Through accurate data analysis, Zhejiang Plastics City found that the modified plastic than the market on the traditional ordinary plastic more popular market. Signal transmission out, Yuyao Binhai New Area of some enterprises major in the production of modified plastics, benefited.

"Modern professional market is no longer just a simple trading platform, but also a platform for industrial cluster services." Chihi said, Plastic city's plastic research institute only for the market more than 1900 operators to provide plastic products testing, has now "turned" for tens of thousands of production enterprises to provide research and development services.

The professional market is also a large platform for public services. He revealed that Yuyao Plastic City this June successfully won the fourth instalment of the National Payment license, an area of more than 130 acres of logistics Base has been planned in place, bonded warehouses are also in the planning.

In the head of the provincial trade and Industry Bureau marketing department, the modern professional market is no longer a pure commodity trading center, it should also be the center of Information release, design research and development, fashion trend release, logistics and financial services. At present, the province-wide "five-star Civilization standard Market" selection includes the above indicators, has 10 professional market initially with the above functions.

Nevertheless, the promotion of Zhejiang's professional market still has a long shoulder to do. Provincial Secretary of Commerce and Industry yumin analysis, facing the new situation of economic development, some local market or prison, inbreeding, ignoring structural advantages. Haining has fur city, the nearest place also make fur grass, Yiwu has commodity city, nearby city also want to engage in commodity city, resulting in isomorphism homogeneous, the same root of the FRY.

"Diversity is an important element of the structure, if haining leather edge on the Italian leather boutique city, Wu Town Edge on the development of the national tourism market, Yiwu small commodity city, built around the global famous market, Hengdian film and television City side to cultivate Chinese TV market ... Can differentiate and match, create new competitive market in structure reengineering. "he said.

Authoritative release: Zhejiang wants to build 2 trillion big market

Recently, the provincial government issued "on the further promotion of commodity trading market development views", divided into general requirements, the main task, platform carrier, support policies, safeguard measures, such as five 21, the Zhejiang Commodity trading market in the next five years of development planning.

"Opinions" clearly, we should vigorously promote the commodity trading market to build stars, the transaction mode of modernization, operation and management specialization, logistics network efficiency, the internationalization of commodity radiation, market management branding. Striving through 5 years, the Province commodity trading market turnover of more than 2 trillion yuan, annual turnover of more than 800 market, more than tens of billions of dollars above the market more than 30, the cultivation of 50 radiation nationwide provincial key market, 20 hardware national leading, full-featured five-star civilization standard market, 20 of the provincial-level modern commodity trading market cluster which is mutually promoting with the modern industrial cluster. Strive through 10 years of efforts to build our province into a global well-known "strong market province."

Micro-Discussion:

@ often polyester non: wholesale market organizational innovation is the advanced form of virtualization, the physical market to the invisible market transition finally led to the market virtualization. The future wholesale market for most raw materials and means of production should be a virtual market that will completely change the face, instead of building an e-commerce center, a large showroom (a number of new product fairs per year) and necessary logistics facilities.

@hz Small Taurus: Yiwu The reason why the network business developed, thanks to the world's largest Yiwu small commodity market, which is the physical market to the invisible market transformation of the perfect turn, but also the trend of the development of Zhejiang professional market direction.

@ Hangzhou Wu Yu: Zhejiang Province in the market policy, market mechanism, market direction has always been in the forefront of the country, interpretation of Zhejiang political hair [2012]65 No. Zhejiang Provincial People's government of Zhejiang province to further promote the development of commodity trading market, the main task of "Promoting market function innovation" and " Accelerate the online market convergence "Let the eyes of a bright."

@ Zheng (professor of Zhejiang Industrial and Commercial University): with the commodity market as the main relying on millions of of people all over the country and even around the world of businessmen and thousands of enterprises woven into the Zhejiang goods Sales Network and developed professional division of labor system, Zhejiang economic competitive advantage.

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At present, Zhejiang has a turnover of more than billion commodity trading market 731. Zhejiang Commodity Market total turnover, super billion market number and many other indicators have been in the forefront of the country for 19 consecutive years.

The foreign-made market in Zhejiang province is also a very impressive business. According to the latest statistics of the provincial Trade and Industry Bureau, outside the province, there are nearly 2000 Zhejiang business Market, the annual sales of more than 300 billion yuan, also ranked first in the country. At present, the province's total commodity trading market 4,212, turnover to the end of 2011 has reached 1.4 trillion yuan.