The two winning links of agricultural products Electronic Business

(China e-Commerce Research Center) the agricultural products Electricity quotient is the current domestic electric business domain most has the development future "The Blue sea", it involves agriculture, rural areas and farmers, the issue of concern, the Internet wave swept China, mobile Internet development in full swing, and the development of agricultural products and other industries to grow the key factors are different, The strong cold chain distribution system and the steady professional supply chain system are the two key winning links for the development of the agricultural product electric quotient.

One, the two key winning links of agricultural products electric quotient


does not solve the "last kilometer", no cold chain does not grow


products Need "whole cold chain transport", from the main line cold chain to the regional cold chain, warehousing to home, etc., only the continuous cold chain transport to ensure fresh products "freshness", in order to ensure the characteristics of products, consumers can achieve sustainable purchase. At present, the cold chain transport, specialization, the whole process of cold chain transport far from formation, and high transport costs.


on the development of the national agricultural electricity dealers in the first place, the focus-"Shanghai", "from fresh to regional warehouse" has been able to achieve "cold chain transport, and from the" Regional cold storage "to consumers in the process of the home can not achieve" cold chain transport "; If the transport also has daily necessities, beverages, etc.," zoning temperature Control " And so far can not be achieved, this is the "current agricultural products," the development of the nightmare.


No excellent supply chain, marketing is no longer in vain


at present, "farm products Electric Dealer" is still "product wins" era, only the excellent "fresh products" can also stimulate the consumer's sustained consumption in order to promote the sustainable growth of the "farm products electricity Quotient", while the agricultural electric dealers, represented by seasonal vegetables and seasonal fruits, need a stable "product supply chain", from the product picking, Transport to a stable supply, from the classification of products, storage conditions, refrigeration transport to line division, refrigeration facilities, such as the division, the need to promote professional, stable and so on; agricultural electrical manufacturers even if the brand building new, marketing promotion again strong, no continuous product supply, everything is in vain.


two, "high value fresh cold chain" to build four-weight method


1, public-funded business


"Fresh cold chain" is a very important part of agricultural products, fresh products of non-standard, high cold chain transport costs virtually raise the price of the product, but cold storage facilities, refrigerated vehicles, temperature control terminals, such as high investment, the cost of a single agricultural products can not realize the independent investment, fresh electricity business, The social third party, such as joint venture investment, cooperative operation has been put on the agenda.


Public financing is a new way of internet finance, agricultural producers can wait for the promotion of "cold chain of the project", through the public platform, such as the cold chain distribution project investment, widely attract funds, and jointly build.


Propulsion Methods: 1 The introduction of cold chain logistics projects, with well-known domestic and foreign platform for cooperation, "project public" to ensure that the project is carried out, 2 open cold chain Logistics Project equity, widely draw funds, looking for angel investment.


2, crowdsourcing operation


is a part of "Life Service Electric Quotient", because of its commodity cold chain distribution has been more difficult, long chain, not easy distribution, so it needs more integration of community resources, convenience store resources and so on; In order to improve the distribution efficiency of the cold chain logistics, the agricultural products dealers can and community convenience stores, Chain convenience stores and other services, through these with cold chain storage space terminals to complete the last kilometer.

The main methods of
are: 1 to liaise with local community convenience stores in the area of preparation for distribution, chain systems, and its "logistics and distribution cooperation", both sides can be a single, can also be graded according to the distribution of rebate; 2. Find a partner in each community, require it to have "refrigeration equipment", can be distributed by them, According to the distribution of the amount of profits or rebate.


3, internal entrepreneurship simultaneously


for better control of "cold chain logistics" link, can open the relevant project equity to employees, allowing employees to invest or operate, so as to achieve internal entrepreneurship, stimulate the enthusiasm of employees, but also to build a business-oriented "electric business Ecological Circle", the cold chain link distribution tightly controlled in their hands.

The main methods of
development are: 1 to "cold Chain logistics" project to staff to carry out "shareholder recruitment" to encourage employees to invest in the identity of shareholders, open the corresponding equity; 2 If the staff have the strength, the company can carry out cooperation with the construction, the staff can take the technology, management and other shares, can also cash investment shares.


4, Cloth point wiring reasonable


at present, the main consumption of agricultural producers in China is concentrated in Beijing, Shanghai and other first-line cities, the region is larger, the cold chain distribution area is relatively large, difficult is also quite large, this requires our agricultural products electrical and commercial distribution point wiring reasonable, in the core community set "distribution Point", along the core distribution line set "distribution Point", Can be built first "cold chain logistics distribution Trunk Line", the branch of cold chain logistics and Community convenience stores, community partners and other joint operation.


The main methods of development are: 1) for the overall integration of the distribution area, around the core community, the core line set "core distribution point", around the core point of the construction of "trunk warehouse" to achieve the convenience of cold chain logistics distribution; 2 optimize the cold chain distribution line, constantly updated, accelerate the cold chain distribution speed.


three, "high quality fresh supply chain" four heavy control


fresh products often involve vegetables, fruits and other agricultural products, from the current situation of agricultural development, the agricultural product supply standards are not perfect, production procedures to be standardized, agricultural classification system is far from complete, the future of agricultural products licensing competition is "supply chain" competition, which directly determines the quality of products, Product supply and commercial profit, etc., the core of the supply chain of agricultural products is very necessary.


1, build standard


Chinese agriculture is still in the "extensive era", the management of agricultural products is mainly based on experience, basic science and technology guidance and so on, fine agricultural operation still has a long way to go, and the agricultural products of many products are agro-product, it has to be "commercialized" before they can be sold; in order to better sell fresh products, Agricultural producers need to set up a series of agricultural products standards, including production standards, acquisition standards, grading standards and transport standards, in order to better promote the "product commercialization" work.


"Building standards" can be implemented by the following methods: 1) and domestic and foreign agricultural institutions, advisory bodies, such as extensive cooperation, the establishment of agricultural production standards, quantification of agricultural products, pesticide implementation, and other links; 2 to formulate classification standards for agricultural products, according to product size, weight, appearance and so on to establish a clear grade standards, and apply it to the purchase of commodity classification, 3, the "standard" quantified as manuals, steps, etc., to implement all aspects of the work, improve work efficiency, while strengthening the supervision and implementation of production standards.


2, Control base


has a stable and sustainable production base is the persistent pursuit of each agricultural product electric commodity brand, excellent production base can not only strengthen the supply of high-quality products, but also strengthen the continuity and stability of the supply base, "control of the core base" for agricultural products to the electricity business is the control of the future of the company Control of the product base from the source, strengthen the standardization of agricultural products, improve product standardization, at the same time from the equity investment and other places to strengthen the base control.


"Control base" can be carried out by the following methods: 1 use capital to acquire development potential of the production base, independent control, the overall promotion of standardized management of production; 2 through the acquisition of shares, joint ventures to acquire the existing characteristics of the production base of the stock, and so on, substantive control of the "production base" development direction.


3, reducing loss


The loss of agricultural products is very high, this loss is not only at the production end, but also in the transport end and consumption end. The loss of the production end is mainly concentrated in picking, field transportation, storage and other links, the loss of transport is mainly concentrated in the distribution of temperature control, distribution, transport and other aspects, while the consumer side is mainly concentrated in the consumer often roll dishes to choose, good food display, and so on, plus the necessary ingredients, leaf cutting, etc. The wastage of raw ingredients is indeed very high and we have to reduce wastage from all aspects.


reduce the loss of the main methods are: 1 To minimize the picking side of the artificial, the use of mechanical equipment for picking, while reducing the distance from the field to the warehouse; 2 when transportation to do a good temperature control, strengthen the shortest food materials, the most convenient transportation; 3 in the production base will be prepared in advance of food packaging, from the outside packaging can directly see the ingredients To reduce the probability of excessive picking of consumer ingredients.


4,
team
The team building in the operation of
farm products is very important, we must put the "supply chain win-win" concept throughout the entire "agricultural electrical business Operation" of the whole process, the team has a "supply chain operation" awareness, nature can strengthen the rapid and efficient supply chain operation, and try to reduce wastage, improve efficiency.


Education Team "focus on supply Chain" methods are: 1 to strengthen the "supply chain winning" concept of the cultivation of propaganda, the design of supply chain courses to the electrical workers to carry out the necessary training, to enhance the "quality awareness", and vigorously enhance the quality of agricultural products and packaging characteristics, etc. 2. "Supply chain smoothness" into key staff ( such as supply chain director, Procurement Manager, warehousing manager, etc. performance evaluation, the occurrence of supply chain delivery is not timely, customer complaints, product quality issues such as the performance penalty to better motivate the team, strengthen the "supply chain winning" push. (Source: Product Pengfei; compiling: China e-Commerce Research Center)