The types and detection methods of search engine punishment

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Search engine Punishment form There are many, first of all more serious is the site in search engines can not find, with site: web site domain name site is not entirely included may be due to cheating behavior or server and so on. Also may be because there is illegal content, the website robots.txt file has the question, prohibits the search engine to collect.

The second is that some sites in search engines can also be found, but the site's keywords all ranked down. A substantial decline, if it is from the first page to the second page is not considered to be punished, from the first few pages of a sudden decline to dozens of pages, the interval is relatively large, so that can be punished. From the first page to the second page, it may be an algorithm change or be surpassed by a competitor.

The last one is the site's main keywords in the search engine was punished, the ranking dropped, other minor keywords and long tail keyword rankings are not changed, such a situation is often because of external links over the optimization or spam links caused by the high concentration of anchor text.

The above three kinds is the common punishment kind, we need to know that the search engine punishment is not so easy to detect, the website some key word rank descending traffic is because of being punished or the search engine algorithm change or the new competitor comes in and so on reason we cannot very clear discovery. The following detection methods can help to determine.

1. Use stie: Instruction search website domain name

The search engine did not find any results, that is, the site is severely punished by the search engine pulled hair.

2. Search website Name

Search engine site name, if ranked in the first is not your official website, it shows that your site was punished, we need to pay attention to the thing is that this site name is not the kind of popular, but for their own site theme site name, relatively unique, belong to their own site name.

3. Search for specific text on the website

and search site name, search for a paragraph only their own site only the specific text, such as contact method, e-mail, company introduction, etc., if the first page, it is not punished, if not on the first page, that the site was some form of punishment.

4. Tracking site keyword ranking

If the site all or most of the original ranking of the keyword overall decline, the site is punished, here we should pay attention to comprehensive record tracking keyword ranking. Most of the time, some of the site keyword ranking dropped, the other part of the keyword ranking or unchanged, such a situation is not punished, the most easily encountered in large sites, different key words rise and fall, some disappear today, another part of tomorrow's rise are very normal, It is only possible to be punished by search engines if all or most of the keywords fall in full rank.

5. Check Diary

You can view the site background log, see the search engine spider visits frequency changes. If the search engine visits a large number of drops, and the site itself size and update speed has not changed, indicating that the search engine no longer like this site, it is likely to be some form of punishment.

So when we are doing website optimization, we have to be flexible when we encounter unusual situations, so that we will not be helpless. This article by the child-rearing Knowledge http://www.mamayuying.com/original, reprint please indicate the source.