The ultimate goal of user experience is to build deep user relationships

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As the search engine pays more and more attention to the user experience of the website, the whole network has already begun to change from the superficial value to the deep value, providing the user's need and satisfying the user's need, becoming the inevitable trend of the network development in the future. Homeopathy and the line, webmasters are also more concerned about user experience, user experience has become the main webmaster forum must talk about the content. What is the user experience? It is too broad, including Web page design, program functions, customer service and so on. Because the concept of user experience is too broad, webmaster understanding is very easy to be biased, for example: the website design Let the user satisfaction is the user experience, the site's function to meet the needs of users is the user experience, the site's customer satisfaction is the user experience. There is a webmaster just stay on the surface of the user experience, simply the user experience directly as the user first, but no further in-depth understanding of the user experience, still doing the previous optimization rankings work. This article stands a row of emphasis on the user experience of the ultimate goal is to establish a deep level of user relations, hoping to give webmaster some reference.

First, understand the user experience should not only stay in the site function, should be in-depth to the user's intrinsic needs.

At present, the developer level of the programmer, has reached a you want to do what the program, want to have what function, can be in a very short time, to help you develop the degree, coupled with a lot of very powerful open source programs, webmasters are no longer need for the site's technical problems. Now that we have a good program, there is no waste of energy too much to modify the program, install Plug-ins and research program is not to meet the needs of users, users of the site itself, the technical requirements of the program is the lowest, the habit of natural, as long as the site has a common function can; Now many open source program features are very advanced, basically can meet the user on the site of various functional requirements. Standing on the Web site program, reduce a block of our obstacles, we can more in-depth understanding of the user's internal needs, only to provide users with their needs of the value of content, goods or services, the real benefits of transfer, users can be attracted to us, coupled with our perfect service, Users are bound to visit us frequently for the value we create. The user experience simple understanding, is satisfies the user intrinsic value demand, provides can satisfy the user needs the valuable content, the goods or the service, the real benefit (here interests including the question interest, interest interest, commodity interest and so on) transfer, lets the user because of the demand satisfies frequently visits the website.

Second, the ultimate goal of the user experience is to establish a deep user relationship, the user and user experience is the most viscous experience.

Web site as a content, goods or services provider, can only meet the needs of users, the changing needs of users, site managers is difficult to truly understand the user's real needs. Users are always the most understanding of users, so that users can provide users with the needs of the content, goods or services, should be the webmaster to adhere to the idea. How to enable users to meet the needs of users, the establishment of user relations can be achieved, active communication with the user, so that users and users to communicate, the formation of mutual or multi-party interaction, user relations will be in the continuous interaction between users to establish. He has a demand that I will provide; User interaction between users will gradually establish feelings, because of the existence of feelings, users will visit your site for a long time, and users will also establish a trading relationship, due to the transfer of trade interests, users have to visit your site. With the continuous improvement and development of user relations, deep user relationship will be gradually established, users of all types of needs will be fully satisfied, this is the best user experience. The experience of the website program is only superficial, the user interacts with the user experience, can let the user more real understanding your website, can satisfy the user's various needs more fully, even is you baffled the demand of the solution. People are social, the site's users are also people, they have the need to communicate with others, and we are based on the establishment of deep-seated user relations, not just give the user the best experience.

Third, the most deep-seated user relationship is the existence of the transaction benefit transfer of the user relationship.

Whether it is a perfect user experience, or the establishment of deep-seated user relations, are to achieve the website profit. Establish the website user relations, lets the user interact, forms the user and the user experience, is the best user experience. and the establishment of the website user relationship is to let the user carry on the better interaction, realizes the transfer which the cash benefit between the user, is also occurs the transaction behavior. Any profit from a website is a transaction, and there is no profit without a transaction. For the needs of users, including the question of interests, interests, killing benefits, information interests, commodity interests, service interests, cash interests and so on, the above categories of interests, the most people remember is the cash benefits. In the process of trading all goods or services, cash benefits are transferred. Everyone has the nature of profit-driven, precisely because of the nature of this person, the webmaster should be established to promote the trade in goods or services to the user relationship as the core of operations. Where there is cash interest, there is value. Serious to create the site's trading section or trading column, make full use of your QQ group, the organization of the interaction between the user transactions, the initiation of various activities to stimulate their trading enthusiasm, so that the site's various types of transactions become more frequent. The transaction of the website users means the transfer of cash benefit, the experience between users and users is more profound, the user's multiple visits will become the habit, and the user experience can reach a new realm.

From the user's intrinsic needs, to create value for users of content, to provide users with the needs of goods or services, so that users create value for users of content, to provide users with the needs of goods or services, the establishment of a strong user relationship, with the deepest user relations, the site is no longer difficult to profit. Stand a row of attention to growth, solve the webmaster confused thinking, and work together to grow. Webmaster, please make efforts to build a core of the site can take place the transfer of interests of the forum, so that your users, experience the most advanced user experience, the site is not far from profit.

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