The ultimate guide to online Marketing: Responding to web design

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As of February, smartphone users in the United States have reached nearly 50%, 2012 is not only known as the doomsday Year, but also known as the "mobile year", which means that many of the optimizer and website design need to invest in the mobile user experience, check and analyze your mobile traffic share, How can you improve the effectiveness of online marketing through the corresponding web design?

1, what is the response to Web design?

In a nutshell, the response web design is a rear-wheel drive technology that uses CSS fluid layouts (stretching as much as possible when encountering a large screen), and applies to devices based on the current screen size for different style sheets. With the design of the response, your site is almost perfect for any device: Full browser, smartphone, ipad + other slices (horizontal and vertical mode), or even TV, as long as the response design is properly implemented, all devices will be able to fully display your page content.

2, how to Crawl/index response site

(1) Crawling

About 6 months ago, Google quit the new smart Crawler, it imitates the iphone's user agent, because the rear wheel drive simply adjusts the size of the screen and does not change the content of the mobile User agent, Google Bot's mobile phone has access to all the content of the entire site (HTML,CSS and images, etc.). The only difference is: The media query by the rear wheel drive after the case, Google can read and understand through CSS, can those hidden in your mobile site elements.

(2) Indexing and caching experiments

When crawling on the desktop page the same URL is located in the mobile version of the page (RWD or through the user Agent Locator), the relevant experiments prove that Google will not cache your mobile version of the page, and currently Google seems to ignore any content, indicating that the move is only for tourists.

3, response to the advantages and disadvantages of web design

(1) In response to the advantages of web design

User Experience (UX): The site is tuned to any screen size to make it a good long-term solution, and at present a large number of devices (including cell phones/tablets) are identified by UX, and hidden elements are not the key to mobile visitors, helping to achieve their goals faster.

Analysis: In order to get the opinion of the mobile traveler, create a "move unique" attribute, organize all the links in the website into a complete view.

Shared links: Use a URL to accumulate all the linked shares and value, through a number of effective inbound links to help improve the user experience, regardless of whether you have a click can be seen from the mobile version of a full browsing page.

SEO: Accumulate URLs, PR links, page management and so on SEO optimization is very friendly.

(2) In response to the shortcomings of web design

User experience/Load time: The user needs to spend more time downloading unnecessary CSS code, the image just shrinks, does not resize, this brings the negative effect is the page load time is longer.

Search Engine Optimization: With the rear wheel drive, you can't easily adjust the title, description and content for mobile users. Mobile users use different keywords, easier to use voice and some vertical search, using Google's keyword tool, the separation from the desktop mobile search can have significant changes. And Google is not located on the same site moving the only content based on the ranking site, if your response site's target user agent for some mobile only content, it will not be indexed nor use your site rankings.

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