The ultimate method of sharing keyword analysis

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Keyword analysis is the first step of our website Optimization project, is the prerequisite of search engine marketing strategy, the success of optimization depends largely on the keyword analysis of good or bad, we do the whole station optimization before the keyword analysis to do in place.

Keywords Analysis method

There are two main analytical methods of keyword analysis, the first is the forward analysis method, the forward analysis method is based on the location of the site, as well as the realization of the goal to analyze keywords, and gradually improve the process of keyword thesaurus; the second method is the reverse analysis method, the reverse analysis method is to establish the keyword thesaurus, then to filter the key words, Then a suitable keyword thesaurus is sorted out. Whichever method is adopted, the goal to be achieved is consistent.

1. Keyword Analysis Forward analysis method

The forward analysis method needs to locate the accurate key words first, determine the key keywords of the website, and expand on the basis of these key words, and get a group leader's key words through a certain combination and extension. For example, to do a liver disease hospital website, to determine the use of forward analysis methods to analyze keywords, we first determine the core keywords: liver disease, and then we can on this basis to expand the keyword, such as liver disease treatment, liver disease prevention, liver health, liver disease, liver disease diagnosis, liver disease hospital, can also according to the classification of liver disease to expand keywords, such as hepatitis B, hepatitis C, liver and so on. If you determine the target area of the hospital, you can combine more accurate keywords, such as: Anhui liver disease treatment, Anhui liver disease hospital. Then we can continue to expand and combine more keywords, so we get the keyword database.

2, Reverse keyword analysis method

The Converse keyword Analysis method assumes has obtained the huge key word database, uses the machine algorithm to carry on the sorting and the classification to the key words, the gradual investigation irrelevant key words and the useless keyword, then finally obtains a high quality keyword storehouse. Such a keyword database has a relatively complete keyword, but there are too many useless keywords need to be used in the process of investigation. For example, we now want to do a liver disease website, select a liver disease information complete website, crawl its page information, through word segmentation algorithm processing, get liver related all the keywords. Then a targeted screening process, and finally get a high frequency to the low frequency of the order of the keyword library.

Second, the principle of analysis keywords

1, determine the core keywords

No matter what kind of analysis keyword method must first determine good site core keywords. What keywords to push, what keywords can experience the hospital's treatment projects these keywords are based on the core keywords.

2, Patient-centered

The hospital website construction should take the patient as the center, all labor is in order to let the hospital obtain more patient, expands the hospital the popularity. Keyword ranking again good, no patient search is futile, so to study the patient's search habits, the patient's search behavior to determine the key words. Psoriasis and psoriasis are the same kind of disease, many people know psoriasis but do not know psoriasis is what disease.

3, keyword analysis is a long-term project

Keyword analysis is a constant addition of new keywords, excluding inappropriate keyword process, the establishment of a large high-quality database of keywords will take a long time. Recommended that the hospital Network marketing team to establish a dedicated keyword analysis staff, and constantly mining high-quality keywords, provide keyword resources to update the site content.

Common Tools for keyword analysis

1. Search Engine Related

Major search engines in search results below will have related search, these keywords are through the search engine correlation calculation and popularity statistics derived keywords, can use related search to obtain practical keywords.

2, search engine keyword Tools

Google AdWords Keyword tool to query a specific keyword common query and extension matching

Https://adwords.google.com/select/KeywordSandbox

Baidu keyword tool: A specific keyword common query, extended matching and query heat

http://www2.baidu.com/inquire/dsquery.php

Sohu keyword tool: keyword search heat

Http://db.sohu.com/regurl/pv_price/query_consumer.asp

NetEase keyword tool: keyword search heat

http://adpsearch.163.com/find_price.php

3. Third-party keyword software tools

IBP

Show your keywords search volume and competitive situation that is how many sites use this keyword, but also show your competitors are using what keyword.

Wordtracke keyword suggestion Tool

Enter a keyword and get as many as 100 related keywords, and estimate the daily search volume for each keyword.

Meta tags and keyword analyzer

To enter a URL, the tool will display the page's META tag page, keyword density, loading time, file size and links.

Web CEO

The WEB CEO is a search engine optimization software that includes a keyword tool. The tool provides keyword advice, search volume, and competitor keyword usage.

Wordtracker

The most common is to help you find the right keywords and phrases and so on. There is an option for free trial.

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