The ultimate secret of website keyword selection

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Web site How to choose keywords, this should be the most important SEO work, this should be in the new station set up early in preparation should do the work. Because a good site location can not be separated from the choice of keywords, after all, we also want to get traffic from the search engine. In saying how to choose the keyword before, Zokun want to clarify a problem, web meta elements in the keyword does not represent the keyword, at least the current search engine on the keyword not cold. And if the keyword in the accumulation of a large number of keywords will be the search engine blocked and down the right, which is a bit more than the gain.

Here to talk about the right keyword choice, because everyone do the purpose of the site are different, here mainly for personal webmaster, Zokun summed up mainly in the following two categories:

First: Completely out of personal interests, this hobby should include the website building hobby and life of a hobby, such as your hobby to build a network game forum. If you simply like this online game, you will certainly in this online game to improve their ability, rather than to build this site. Also, if you don't like this online game, you will not be able to create this online game forum. This is a mutually reinforcing relationship.

Now analyze the site for the love of the choice of keywords, the first keyword should choose the name of the network game, take the World of Warcraft to give examples, the first is World of Warcraft, second? Never let go of wow this keyword, because for the World of Warcraft players are more receptive to the word wow. Second is the World of Warcraft Forum, wow Forum. Of course some people will say what long tail keyword, Zokun don't understand what is long tail keyword, this concept should originate from foreign key phrases. Because foreign seor "keyword" and "key phrase" is separate. Because of the gap between Chinese characters and English, one word in Chinese cannot express a clear meaning. For example, "travel", say a "travel" and but said a "tour" can not fully express the concept of "tourism." So Zokun that Chinese should not exist what long tail keyword, the long tail keyword is more accurate than the target keyword. Because everyone has the idea that World of Warcraft may be the word most people search for, but there are also some search "World of Warcraft Heroes", if you are not the target keyword can be ranked better can also get some traffic.

Second: For the site to build a profitable personal webmaster, this station's keyword selection depends on what way you want to profit? Now the main way of profit, such as a variety of alliance advertising, of course, you can build a garbage station, can also be made fine. It's just a matter of everyone's idea. Of course, if you want to allow users to browse your site and browse your ads, Zokun that your site must be more relevant to the ads. For example, you specialize in regional tourism sites, only to put some and tour, ticket and train ticket advertising to have a higher conversion rate. In such a site choice, we can use Baidu Index, Baidu Index to find the keyword you want to do, see these keywords in baidu was searched the number of times, if too many, do not consider. Find some moderate keywords, and then follow this keyword to build a Web site of relevance. Here is no example.

Of course, choose the key words, we will put these keywords in the Web page. Zokun according to the keyword position in the search engine weight of the high and low teach you to put keywords.

First: The highest weight, Web page title of the keyword weight is undoubtedly the highest, we can try to search some keywords to look at, almost all of these keywords appear in the title. The writing of title many people like to use Title-title, but this is not the best, as written title_title. Most programming language function naming rules are underlined "_" instead of "-". Spider is also a program, that underline is not easier to get the spider's favor? We can not be conclusive, but look at Baidu Encyclopedia, most of the title is underlined. We can also separate them with commas. such as "Buy, Sell, Warcraft gold, trading", the benefits of doing this can be a matching search engine, whether it is to buy warcraft coins, or sell warcraft coins will search you, also do not cause keywords in the title of a large accumulation. So Zokun recommend using underscores or "," to connect keywords in title.

Second: The second weight, of course, this must be in the body, simply in the content, get some relatively high content, with their own words described, in the appropriate place to add keywords. If you can't find the content, go to the Amazon Classification directory to find, find the content after reading and then use their own meaning to describe, this is original! Zokun that there is no original, as long as you do not copy paste, what are original.

Third: Meta in the keyword, this place to put keyword search engine is not very concerned about, especially for Google, almost ignored its existence.

Above said so much, in fact Zokun also want to say is, the website keyword choice is not seoer thing, but Stationmaster's thing, at the same time the Choice keyword also reflected a stationmaster's business strategy. A good business strategy can make your site stand out in many sites, rather than rely on a number of promotional and SEO work can be done.

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