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Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Because of insomnia yesterday, cause very depressed, so listen to the marketing Summit, Tong on SEO aspects of the explanation. Tong really can be regarded as the SEO strategy of China's first person, his theory and his ability to summarize methods really let me quite admire.

As for what I heard last night, I would briefly summarize:

First, the most effective flow comes from three major technologies:

1. Soft text

2.SEO

3. Bidding

Let me say first.

I. Soft paper

Tong pointed out that if you want to write a good soft wen, be sure to remember that: good title on the success of 90%. The soft text also includes the following three points:

1. Rub fame

Rub reputation is very good to understand, is to borrow the power of celebrities, in fact, is the most common use of marketing is one of the core technology: borrowing force.

How to borrow good power this one has learned, light learning theory is not. Borrow a gas, not only can borrow celebrity, borrow nouns, borrow a company, also can borrow various kinds of well-known events. This is called the rub fame.

The theory is simple, the actual should be more complex, need more practice, can gradually grasp, not two days a day.

2. Practical type

His words are not the practical type, but my own summary of the name, the utility is the application, such as the tutorial class, usually the title: how ... Such。 Then there is a more practical: the novice to make a quick profit, a monthly income of 10,000 simple skills such as the name. Practical type is very good to write, the basic is the introduction of the method to explain the written, it became, the key is to add soft advertising, which is the success.

3. Contrast type (rating type)

The literal meaning is very good to understand, is all sorts of contrast or appraisal, for example China ten ..., ten XX complete evaluation, 500 strong company Network Marketing horizontal contrast such title, from Compare, and comment. People like to see controversial things, but also like to see the article, because people have a steelyard, such as the most hot in the entertainment circle of the top ten actress, your heart must have their own target, which caused a total of woo, also easy to cause controversy.

Second, SEO

Tong can be said to rely on SEO famous and rich, his SEO is divided into two aspects, on the one hand is the factor, on the other hand is the strategy. In fact, SEO is the most core means or strategy, only the strategy can make SEO play a great power.

SEO Eight major factors:

1. Server Factors

2. Content

3. Label (Title)

4. Typesetting

5.URL (domain name, path, address)

6. Internal links

7. Keyword layout

8. External links

These eight factors, I will not explain, because I have been to them in the past three years too much knowledge, recently I registered the website: jingqiandeng.net Mirror Front light professional network, make full use of the above mentioned factors. Just say the first, is the server factors, do not underestimate the server, server access speed is also ranked by an important factor, so try to make your virtual host faster, and a little faster.

Six Strategies for SEO

1. Keyword strategy

The so-called keyword strategy, is to use the distribution and combination of keywords to achieve traffic multiplier useful means. For example, before a period of time, see Kimshan Word PA Search rankings are very fierce, almost a lot of keywords are ranked in the home page, then know, because Tong strategy. Iciba This example is to show that only you have a large amount of keywords, and the various SEO factors reasonable, your flow will certainly surge, which also coincides with the long tail theory. The combination of a large number of long tail words will let the flow of traffic as the general gush, you see the ability to use vocabulary.

2. Content Strategy

Simply speaking, is the original content, nothing to say.

3. Keyword layout

Let your website keyword layout is reasonable, that is not dense, also not sparse, moderate best.

4. Internal link optimization

Also give a very simple example, 58 with the city network, a period of time before (now seems to be, not too pay attention to observation), 58 of the city with a lot of high flow of keywords very much, such as wedding photography, such as bidding words, and his strategy is almost internal links, a huge amount of internal chain so that his ranking can not be relied on.

5. Search Engine Submission

Get more search engines or Web site navigation to know you.

6. Reverse Link

Can be said to be the most essential SEO strategy, no matter what other aspects of your doing well, and then excellent, there is no reverse link, you are just a "0". Take advantage of the reverse link, you will be a duck in the rankings by leaps and bounds.

Three, four factors of bidding

Google Adwords Bidding Rankings I have some experience, from his explanation, I also realized that I operate some of the details, he said a very practical and is a master of the experience is: Search rankings and Content Alliance ads must be set separately, I also have a deep experience. The basic factors do include the following 4 areas:

1. Ctr

The higher the click Rate, the lower the unit price. Click rate below 5% for quality ads.

2. Match degree

The relevance and degree of the target Web page to the display ad.

3. Price

The higher the price, the better the rank.

4. Quality Score

Each AdWords ad will have a quality score, quality score of 7 below for high-quality advertising.

Other details are keyword matching questions, keyword selection and so on, not in the content of this article.

Overall, insomnia still has a certain effect yesterday, at least for me this three years SEO experience a summary, although now I have not engaged in SEO such work, and transformation to the direction of marketing, but I think for these technologies and strategies, for any network marketing people still have a considerable role to learn. I hope this article can arouse your sympathy and thinking.