The understanding of force lattice

The word "force" is now very hot and can be divided into two types: the style of the force, the style of the great. Of course, most of them want to be the latter, in fact, is generally the former. So what's a cool style?

First of all, we have to start from the "good" Northeast slang to say: "Cow" pass "," understood as stubborn stubborn, strongly, do not yield, cattle plow turn a bend; Force "should be derived from the" bragging "in the" skin "of the homophonic, Chuan Chuan on the Twisted Bar, twist the bar, we are accustomed to the bar. Cowhide is to do drums, obviously, "bragging" is the meaning of preaching, to say something can not do, really do is really good. "Lattice" is an individual's temperament through the formation of standards, the sensory is the tone.

Therefore, the product has an extraordinary toughness of temperament, is called the style of the cool.

Extraordinary toughness, on behalf of blindly fluctuation is not. All the way to simplify the product line is not necessarily a force lattice, forcing is to achieve the effect of looking up, no matter what temperament, see more will let people gradually indifferent.

What is temperament? Temperament is through the image of the connotation of self-cultivation, modulation is a variety of marketing behavior accumulation. For example: Describe a beautiful woman "teeth" is the image, "dowager" is temperament, "Sao first posture" is the tone.

Image is intuitive and visible, temperament is the internal distribution, the tone is the behavior produced. Temperament and the role of the tone is higher than the image, just as we can not say that a black pigskin skirt plus black silk is not a virgin, but a public eating durian on the stinky tofu must not be a virgin.

"Mencius Heart": "The Gentleman of nature, benevolence and righteousness ceremony Zhigen in the heart, its colour is also 睟, see Face, the Anglo-Saxon, Shi (yì) in four, four self-evident." "Righteousness and propriety wisdom not only exists in the heart, from the hair through the backbone to the heel, all over the facial features, limbs, blood, laughing, gestures between inadvertently forced the side dew."

So the force lattice is born. Can you nurture it the day after tomorrow? Or the last one said "poor reason to do so," or Buddhism "return to my true self", from the ideological Nirvana rebirth.

Playing personality in common

Forcing cells in nature means you can't find your own force from your opponents. But at least 80% of the people around us do so, for example: Competitors with the big aperture to shoot him also used, competitors with the Kangxi Dictionary He also used, competitors with the design of the object He also use ... Or why?

Adhere to the principle of familiarity, also do not have to be from the concept of some differentiated people to dig, such as the concept of foreign groups to engage in the so-called population positioning, such as commuters (OL), Otaku curtilage women (SOHO), Lohas (LOHAS), Bupo (BOBO) and so on. It's not precision, it's parochial. The factors that should be explored for aggregation, which can differentiate the constant of consumer groups, are consumption and physical limitations (such as urine, sanitary napkins, etc.). As Mr. Qian said, foreigners are a little more, the Chinese have a strong and good.

Many years ago, the word is just slogan, there are wine enterprises to the concept of the product, but unfortunately, no one because of the label to buy, but there is whenever because of this label and not drink. So, not all concepts can be subdivided. What is the concept of gener? is the business with wine, gifts with wine, banquet with wine, drinking wine, etc., this is the basic starting point of drinking, buying wine, rather than say I am the one I want to drink.

The basis of the compatibility is only from the nature, emotion, custom, etc. So to start from the basic requirements to do products. From the common character of the force to dig, still have to follow the principle of familiarity, innovation to be fresh feeling not unfamiliar. For example, the first element of "DAO if the brand rule" is to let people recognize it. Recognize is to save the cost of interpretation, increase the force of identity. For example: You use Leica in front of people you don't know about canon, and this force is not reflected.

Manufacturing like-minded

Forcing this word and spray is popular in the current strong network, and only the network has such a strong polymerization, can magnify a lot of extreme personality products. But whether it is the good or the outfit force, some people will feel that you are in the dress force, in the common character, want to be smelly (xiù) taste congenial.

Confucius in the "Yi-Classical" said: "The corresponding, Tongbasiang." The water is wet and the fire is dry. Clouds from the Dragon, the wind from the tiger. The Saints do and all things 覩. Those who are in the heaven, and those who are from the Earth, are all from their own. ”

This is Confucius on the "I Ching" dry Gua 95 Yao Interpretation (95 Supreme is to play this), the more obvious temperament of the product is more likely to make people poisoned.

The sound of the same kind will respond, for example, you now start to sing Leslie Cheung's song, someone will follow hum. Confucius said the sound is "deaf" and "12 Luru", Deaf is the "deaf" of the Deaf, namely: Palace, Business, Kok (Jué), Levy (zhǐ), feather, these sound are the natural phenomenon of human exploration, such as insects normal will thunder, Crow will call. So if the product wants to get the echo of the market by force, it must be dug from the demand of the consumer's foundation.

Similar to the smell of attraction, like-minded people easily come to a piece, but the gentleman is the same and different, so also to find the same side. Further, "Yi-Gua" has: "Shan ze ventilation" sentence, in recent years the United States has found that the core is not real, in fact, "I Ching" in the long ago said.

Water to the wet place, fire to dry place burning, dragons can make clouds, tigers can wind. From the product's own sex, consumers will find your voice and breath with you. Yes, self-discipline, not blind obedience.

Born to think of their own rich people go up, born to think that their own cheap people go down, why? Not born destined not to change, but to play in the mind that they are destined, so go along the direction of the formulation. For example, some people earn 3000 to buy the iphone, some minutes to make 3000 with 500 pieces of Nokia, this simple (element is the nature) has this kind of self reason. So ignore these people and they will follow you.

Do products are the same: Some people take mahogany furniture results are waste, some people with rags to do mop is also meticulous. Want is this meticulous, you have to believe that others have made you many think of the subdivision has done, to have the force lattice, not necessarily more than they subdivision, but more serious, more delicate. Because the product of the force is a rare quality, and serious is a more rare quality.

Tolerance puzzled, accept looking up

Zeng Zi said that Confucius's word is two words of loyalty. "Loyalty", "forgiveness" in "The Analects of Confucius" is: "We want to stand up people, have to reach the talent," unto, impose. In other words, to the good of their implementation out, they think the bad directly out.

For example, mobile phone photography, the public think that high pixel = high quality is a more correct equation, Apple does not comply with it.

Force lattice with toughness, toughness behind the inevitable misunderstanding, after the inevitable followed by jealousy, loyalty, and must follow up. This kind of looking up comes from the toughness that the product exceeds the normal section.

Paranormal one is by looking up the force lattice, you and think "shout" is Van Gogh works people speak Monk, more easily, super Ten can not understand the neuropathy, you and even Wang Xizhi did not know that the title of Mrs Wei < pen pattern > After the author is Wang Xizhi himself, to be more than a few times the tongue;

Extraordinary 100, that is doomed to lonely life rhythm, explanation is not clear.