The understanding of SEO is too narrow

Summary: The number of SEO books, we are also very diverse understanding of SEO, yes, SEO search engine optimization, I always think is the keyword in search engine ranking optimization, and now think that my understanding is too narrow. Our company is better than the same

SEO books Countless, we are also very diverse understanding of SEO, yes, SEO search engine optimization, I always think is the keyword in search engine ranking optimization, and now think, my understanding is too narrow.

Our company is more powerful than some small companies our website keyword ranking is ok, but we really get the target customers are few, recently a company's business left us to go to another company, July to now has talked about hundreds of thousands of of orders, and we have not even a telephone consultation , I also see the other company's website, included, outside the chain, rankings are not good, but business orders so well.

Maybe we just do a few keyword rankings, is a narrow sense of the SEO strategy, the boss is not valued rankings, but orders, if the use of SEO seems too much narrow sense. And a friend to discuss the situation of our company, he also mentioned let me change thinking to think, do not always stare at Baidu keyword, is ah, Baidu bidding too high, many small factories choose Hui Cong, Alibaba, Sogou and other website promotion, spend less, but have orders. This friend also highlighted his heart seo (Generalized seo): Through the detailed analysis and research on the website target group, on this basis, the website carries on the Omni-directional optimization and the design, enhances the target user the user experience, optimizes enhances through the search engine to visit the website The traffic (also includes the PPC to come over the traffic), To achieve the marketing objectives of the site operators, and then simply is a set of SEO strategy, and no longer simply to upgrade the ranking of several keywords, and more importantly, and the narrow sense of SEO compared to the general SEO is also optimized for PPC, not just to do natural optimization.

What our boss is now advocating is the way of station group promotion, believe that the more sites, the more opportunities to search, the more orders, in fact, SEO is only a branch of network marketing, and I understand only one-sided, narrow sense, I want to learn more about SEO.

Original link: http://www.zzzhu.net/news/?p=90