The unique positioning of the search for survival

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On December 17, Zhou is everywhere for himself to promote the "force too fierce" and everywhere repent, and then December 18 search engine industry has come a new member-so search. And this search is not a good crop.

It is understood that such search is by the former Google China technology team to build social search. And so search on the line, has been widely concerned about the industry. Of course, not only because of the origins of such search, people are more concerned about the future development of such search and whether it can cause a new round of search engine sector changes.

It's a very sociable search.

Although the search also provides Web site information search, but with Baidu, 360, search and Sogou of these searches, compared to the Senate, the new member is quite immature. Not only the storage is not small, not many, do not support some webmaster instructions and the most critical is the social taste of such search is full.

So search in addition to Web pages, pictures and two other plates are real-time and community, real-time is actually Sina, Tencent, NetEase, Sohu four micro-BO platform real-time information. And so the search community has a more obvious social flavour.

Microblogging, social these two are now mobile internet era the most popular application products, so we are not difficult to find, so the online search is actually directed to mobile interconnection and social. And now, the market is not too mature, after all, like Baidu, the giants of the search industry aimed at only mobile clients, the real mobile and social and search for the integration of the product may be only one such search.

The unique location of the search

So search is a new member of the search field, if you really want to take it with Baidu, 360 of these search giants than search, to tell the truth is really not a feature. But if you want to take it with Baidu, 360, than social, I'm afraid it's really a little taste. So search very clear their own strength, even Zhou such a strongman, have only robbed Baidu a little bit of market share, make now also get place "repent". That so search if the direct break in, needless to say Baidu, 360 to kill it first.

So, if so search only positioning itself in search engines, it will die miserably. And now the search bosses seem to be scrambling for mobile internet portals. In addition to search, mobile portals, and so search can only be a struggle with social, after all, this is now the most fire.

So, so the search simply came to a big convergence, but also become the search engine for the best social, social search do the best, mobile domain search socially done best. At first glance, this position is quite strange, but it is also a wise search. Not only is the search, mobile interconnection and social three hot areas most critical is the ability to survive in the midst of the Giants.

Mobile social networking is a starting point or a goal

First of all, we say that search is a search engine followed by mobile and social. Although the search is now just a search engine that focuses on mobile connectivity and social networking, the Web is branding itself as a social search engine, so perhaps the search for mobile social networking is just the starting point, not the goal.

Perhaps, now so search to their own mobile internet social search engine positioning is only to allow themselves in the era of the big conflict to win more space for survival, the next step is to seek formal expansion to the search area.

Just like the Zhou 祎 on the surface to do antivirus, but also has been eyeing the search field, once the opportunity to kill an opponent unprepared.

Of course, these are just Song Congming personal guesses. As to how the search in the future what kind of development, and what kind of market strategy all of us are not known. After all, so the search is just born, everything is premature, can be in the gap between the survival is very good.

The author of this article Song Congming from Gaoyou Talent Network: http://www.gaoyouzhaopin.com finishing A5 Starting, reproduced please specify, thank you!