The United States is not a case, reflecting the way the product marketing

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The rapid development of the Internet, the speed of information transmission also led to the promotion of products has become an abnormal prospects. Beauty clap, Nerve cat, 2048 and so on a series of hot products, let us have a deeper understanding and understanding to the network marketing promotion. The same is to do the product, is also a developer, why we did not grasp the era of the East Wind, do a let others really notice the product? Successful people are always similar, through one or two kinds of Internet hot products, careful exploration, many times we can see its inherent development laws. Although the United States, the cat, 2048, bird and other products do not belong to the same category, but they either from the product background positioning or promotion of marketing in fact, there is a common place.

The United States, you do not have to introduce the bar, we must also be familiar with the circle of friends in the previous period can be said to be all over the friend's short video, its success, although suddenly but also take for granted.

One, seize the market blank, direct hit daily demand. The birth of the beautiful film makes up for the shortage of functional software in the short video field. Before the United States Mito in the picture repair and photography to do quite mature, and this also gives a good picture of the United States, since the pictures can be done, then the video is no problem. And throughout the domestic software market, photo software abound, has become the competition of the Red Sea, but video shooting is very few, although the United States to shoot software only a short period of 10 seconds of video, but this is for everyone to build, tall feeling of an instant ascension. For the beauty of the girls, the beauty of the picture is a beautiful face of the artifact, while the United States is recorded in the life of the dots drip. All these are the hard needs of life, is the choice everyone will encounter in life. Once the beauty of the film to do everyone's heart, then the user's high degree of recognition is not the data can be displayed.

Secondly, the product attaches great importance to individual participation. Whether it is a game, or software, its success has a point must be clearly seen, that is the product itself to give users a sense of participation. How to let the user really feel the role of their protagonist, for product follow-up promotion has a vital role. The United States, once launched you are the director of the slogan, in attracting everyone's attention at the same time, so that countless users began to imagine himself as a director, what can be photographed what kind of things. This constant thinking about the product directly promotes the spread of beauty in the user circle. That period of time in the micro-trust group are always in the discussion of how to adopt the scene, how to express video ideas and so on content, like a real director, and this direct user to become the protagonist of the means, than all other marketing to "sinister".

Third, grasp the Internet product simple and easy criteria. Play the beauty of children's shoes know, the United States to shoot the choice of scenes and the choice of music is not much, a total of a few, but these several scenes are very classic, gray background time is highlighted just good, so that everyone has a sense of literary youth. And this simple operation method also directly avoids the complicated operation process may bring the undesirable result. Because not everyone is familiar with this product, and not everyone is willing to continue to try, how to let small white users directly, then the most direct solution is to simplify the function from the source, so that basically everyone can make the video to achieve their own satisfaction, And this easy to start product guidelines also let the United States film become not muddy, neat. According to the need for the video "post-processing", select "MV" and "filter" special effects, and with the music atmosphere as long as 10 seconds, micro-video can be simple and lightweight "release."

Four, make full use of shared mentality. The success of the United States in addition to new products, easy to operate, there is an important reason that is to make full use of the shared mentality of everyone. It's like taking pictures, good moments we always want more people to see, and video This form is more to let the breath of life to play to the extreme, in the circle of friends, not only to show off where they went, but also to face the scene intuitive performance, tall and more spiritual. Wouldn't it be cool to have such a thing in a circle of friends? Others see, will be directly followed by their own to shoot, how to cycle, the United States Pat basically do not do propaganda, just wait for the increase in the number of users can. The same truth, the nerve cat also caught everyone to share with PK mentality, if someone used 10 steps to surround the nerve cat, and their own to more than 20 steps, which put on who are uncomfortable, and constantly try and brush screen process, we are undoubtedly the promotion of products to make contributions, of course, this is the success of these products. Use everyone to share the mentality, reasonable to promote, the product itself will be constantly excavated bright spots.

Its five, circle female users. In fact, this is the Internet product development of an invisible law, the female market has been dubbed rich, whether it is before the female station, maternity station or later Mushroom street, etc., the female market has always been extremely hot. And the rise of the United States has clearly taken a fancy to this, in the US market, women is a huge mobile phone camera group, any camera applications will not ignore this point. With a high usage rate, a series of business activities such as sharing, socializing and shopping leads follow. Therefore, once again in the female market, the United States and the film also chose to share the software video, but this time the positioning is not entirely limited to the female group, the boy joined the same will be rich throughout the product depth. But from the entire user community, female fans are clearly the majority.

Its six, reasonable use of unconventional marketing. When the brand positioning, user groups and user experience are in a mature and stable state, such a beautiful film, quite ready to posture, and the East wind-the beauty of the emotional marketing is also impressive. The iphone's explosion, which has made its Android users a bit impatient, is sending out calls on Twitter that "iphone users have been playing for so long, why don't you come?" And this time the United States beat the emotional card, on the official Weibo "apology", said that they come late, in addition, the United States in the public transport, subway, advertising and other places where people have a large flow of advertising, the integrity of this marketing as far as possible infiltration into every corner, and this large-scale apology effect also directly let users feel the beauty of the mind , so when the United States to shoot an Android version of the line, the direct access to more than 1 million praise, and this is clearly the wisdom of its marketing path.

Internet Product Marketing is a learning, not with a lot of money advertising can be exchanged, traffic also divided into measured, how to let users really pay for products, I think we still more look at the above four points. Article from the www.55660.com The Great ebook, reprinted please indicate my personal links, sharing is not easy, respect for the original, thank you for your understanding and respect. Finally I wish you all a happy mid-Autumn festival.