The United States "network Monday" electric Business network purchase or up to 11 billion yuan

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Next Monday, the United States will be the hottest online shopping day, known as the "network Monday." According to industry agencies, the United States network in Monday this year's online shopping scale, will reach 1.8 billion U.S. dollars, equivalent to 11 billion yuan, only domestic Alibaba "double 11" one day sales of One-third.

IBISWorld, a market research firm in Los Angeles, made the forecast. The company forecasts that this year's network in Monday, sales of 1.8 billion U.S. dollars, year-on-year growth of 13.1%. However, this year's forecast will be slower than last year's 21%.

According to statistics, since 2010, the United States network in Monday the size of the network, has been showing double-digit high growth.

In this year's just past the "double 11", the domestic alone through the Alibaba Group's Taobao and Cat network, the realization of 35 billion yuan in sales. Two-phase comparison, the United States network in Monday online shopping scale, is expected to only a fraction of the domestic, it is clear that the rapid development of the Internet in China, has far surpassed the United States.

The study said that although the online Monday shopping scale has been high growth, but for Americans, the Christmas season, the most crazy shopping holiday, is still the "black Friday" after Thanksgiving, the day to achieve sales, is expected to be eight times times the network Monday.

Black Friday is also the starting date for the unofficial Christmas shopping season in the United States. It is predicted that the black Friday sales will reach 13.6 billion U.S. dollars, a small increase of 3.9%, the growth rate is lower than last year's 5.9%, also far below the network Monday forecast growth.

According to another forecast, this year the United States Christmas season online shopping will reach 62 billion U.S. dollars, an increase of 15%, of which, mobile phones and tablets as the main mobile side shopping, will become the biggest bright spot. The Christmas season is expected to be more than 10 billion dollars in size for mobile shopping.