The United States to eat hard to buy nets can not cover up the kind of group buying horrors

The United States Group network to eat to buy a net to let quiet for a long time the kind of real class buy a glimmer of light, but this can not cover up the fact that the kind of group buying. According to group 800 statistics, from July 2012 to May 2013, "merchandise and other" category in group buying each month's sales fell to 4.3% from 10%, the market share was eaten food and leisure and entertainment.

"2010 I began to contact the group, the first purchase is a box of milk." "Consumers miss that they have just started to deal with the time, mostly snacks, daily necessities, cosmetics, and now almost exclusively coupons and film tickets." The latter two are the main category of all group buying sites. Standing in the peak of food and film tickets to see the kind of group buying, you will see a clear curve, from the rise to the time when the fall and then step back.

"The physical category of the list of cash withdrawal quickly, sales and profits are considerable." "A group of senior practitioners, who declined to be named, said the initial kind of group buy let a lot of people see the profit point, many group buying sites will be used as a tool for sales, and tried. But therefore, many group buying sites began to rely heavily on physical group buying, "this directly led to local customers and physical categories of customer imbalance, which eliminated a group of group buying site."

Handle Network Vice President Si Ying Analysis, 2011, the Local service is not so developed, if the group purchase site will be kind of increase in the proportion of group buying, not only the advantages of their own not, but also put themselves on Taobao cat competition against the opposite. The more obvious node is the advent of October 2011. Poly cost because of the inherent smooth transition Taobao sellers to do the kind of buy, its warehousing and logistics advantages resulting in the kind of group buying site to become a "cloud." At the same time will be kind group buy down there are constantly emerging product after-sale problems. Hu Chen recalls, the kind of group buying has been the hardest hit of after-sale problems, consumers will be relatively cautious, which led to its user groups and scale can not be a separate big.

In Hu Chen's view, the cause of the decline in the physical category group buying site is another reason is the variety of products, no system, there is no obvious brand, consumers have no reason to choose a group purchase site, and the outstanding performance is the group of the United States, which is now the United States excellent products, has a clear brand positioning and product service objects, Changed from cosmetics group purchase to cosmetics electric dealer.

In addition, in the three-year Amoy wave, the kind of group purchase site almost no one spared. At the same time, in the consolidated group buying site began to describe O2O large plate, the physical category group purchase products accounted for a further decline. Beijing Commercial newspaper reporter from the Regiment 800 nearly a year to the monthly group buying category test to draw a set of data, from July 2012 to May 2013, the "merchandise and other" category in group buying each month's sales accounted for the ratio from 10% to 4.3%, while the synchronized rise of the category is food and leisure entertainment, respectively accounted for 48.4 % and 27%.

U.S. group Network Vice President Wang Huiwen said, the United States group currently in kind group buy less than 5%, and will remain in this proportion. There is a point of view that the public comments and the U.S. strategy has been to focus on local services, supplemented by the kind of list, which is the core of the business model group buying site. Si Ying said that handle net of the kind of group buying ratio of 5% or so, he believes that the kind of group buying is in the local platform more and more users based on the brand extension, is a useful supplement, and the future group buying mode will be on the basis of the platform to extend the vertical field, such as "T" zigzag.

From the group to the sales of sharp weapons, and then to a useful supplement, there is no doubt that the best kind of group buy time has passed, but it still has value. "Collection of user needs, sorting orders, and then transferred to the manufacturers, in-kind group purchase site assets are very light, high margin, as long as the implementation of the team to find high, each group purchase site will do." "Hu Chen thinks. In Wang Huiwen view, the kind of group buy relatively small, but with the increase in turnover, its absolute number becomes larger and bigger, also can not be ignored.