The unscientific concept of development of dating sites

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Recently contacted a lot of friends to do dating sites, have to do business dating, have to do dating friends, have to do entertainment friends, have to make friends, do not even know how to classify their friends, and so on, in short, very hot. Especially when Facebook fires on the other side of the ocean. When Msnnext's Zhang Benwei to see IDG's partners to the macro, the first sentence is: "You do not tell me you are China's Facebook." ”

In recent years, all walks of life in China pay attention to the scientific concept of development, so as a subdivision of the industry, dating industry, even in the industry of the subdivision industry, have their own scientific development concept? According to Liu Xingliang, more likely to be unscientific view of development:

1. The link strength between friends is not grasped well. This intensity relationship, some are called the intensity between degrees and degrees, and some are called "the strength between the chain and the chain", there are also called "Layer and Layer strength", no matter how called, this is the most important point of dating site, is the top priority of every dating site. Why do I have to go to a dating site? My best friend is the dick next door, or the irrelevant cats? To solve the "degree and degree intensity" there are three best ways, one is a friend invitation mode, such as Gmail; the other is to use existing friends, such as QQ, MSN, such as the existing relationship of IM; the third is the list of friends interest groups, such as MySpace. If this is not easy to grasp, this dating site has become a mirage, but the current domestic dating sites do not have several good grasp.

2, did not form their own friendship culture. At present, all dating sites face the biggest difficulty is not a healthy, unique culture, and then in this culture driven, so that their own website, their business can be sustainable development, with the times. In this regard, Facebook and MySpace do a relatively good job, Facebook's acquaintances circle culture, regional culture, MySpace is the promotion of all the creative culture, interest group culture.

3, how to allow users to deal with the online life of the relationship between the line, this is the site extension problem. Some dating business must be combined with the net, such as marriage introduction, such as business friends. Of course, some must not and nets under the combination, such as online cohabitation, network marriage and so on, and the network under the law, it is the crime of bigamy. Whether combined or not, the site must handle this relationship well. Why is Facebook so hot? The real reason for its popularity is the online network under the overlap of life done too good. A few numbers are scary: 60% of Toronto citizens on Facebook, Microsoft more than 12,000 on Facebook, and Gates himself, why? Everyone is real, real relationship, and not like the General 2.0 Web site, men's outfit women, cheat on the cheat, not fooled us to change another. Facebook is the world's first large-scale support for people to live a real social life on the Internet, from the structure, operation, and concept.

4. The dialectical problem of popularity and charge. Every time I train for the company's new staff, I ask a question: who is responsible for the company? Often answer a variety of answers are for the staff responsible for the answer for the general manager is responsible for, there are answers for the community responsible for ... Few people can answer correctly, the company is in fact responsible for capital. Any company has to confront operational problems, and dating sites are no exception. The main source of income for dating sites comes from membership fees and online advertising fees, and also by activity fees. But at present, most of the Web site's situation is that the network advertising business is not enough to support the Web site expenditure, membership fee system is difficult to implement. Although the saying goes, "There is no free lunch", in China, netizens are more willing to enjoy free internet service habits. This makes many dating sites do not charge when the popularity is flourishing, once the charges, the popularity must have an impact. This dilemma, has become a network dating site must face the problem. How to solve these problems, managers should be considered in the long-term strategy.

5, did not solve the sticky problem, interactive issues. For example, a marriage dating site, when you can not solve marriage problems for users, users must immediately "quietly away", when you can really solve the problem of marriage and love for users, the user will be glad to go, and rarely turn back to patronize. For all dating sites, the core of people is how to better serve the "people". Of course, this sticky, interactive ah, also with degrees and degrees of intensity.

6, a cliché of the integrity of the problem. Theoretically, the risk of a dating site leaking is certainly there. "On the Internet, no one knows if you are a dog. "For most netizens, this famous internet motto is just a joke, but for all the domestic dating sites, this phrase has become a huge obstacle to their way forward." Even if some websites emphasize the real-name registration, but how to determine the accuracy of his data? Of course, this issue is also the general problem of the whole internet industry.

Although the current various dating sites appear to be very hot, but if this unscientific outlook on development continues, over time, these hot dating sites are likely to be short-lived. For all dating sites, core in people, and the main crowd is young people, if once there are other new online dating mode, or there is no sustainable attention to the content, once members lose access to the interest of dating sites, dating sites are likely to get into trouble, not to talk about what scientific development.