The unstoppable marketing trend of custom marketing

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We all grow a new era, this era is full of people with personality, everyone in the display of their own personality, showing a different feeling.

Since network marketing is also developing in this new era, then the network marketing will develop along the time. Network Marketing to cater to the vast number of users of the personality of the psychological. So there's the custom marketing. Customized marketing is definitely a more adaptable to this environmental development marketing method. Can basically meet a variety of people, a variety of flavors.

Customized marketing is to each customer as a market segmentation, and then, according to each customer different characteristics and hobbies to carry out a special marketing plan. To meet the specific needs of each customer marketing approach.

Custom marketing can promote a very large space for innovation, each customer needs are different, so, each need to put forward to provide an innovative marketing platform, can be marketing activities of the company to maintain a certain degree of innovation. Customized marketing to maximize the satisfaction of customer needs, more easily achieve customer satisfaction.

Now the people of any thing is high, if or in accordance with the previous marketing methods, unified treatment of all customers, it is difficult to let all customers to achieve satisfactory status, and the ultimate goal of marketing is to maximize customer satisfaction, so, custom marketing is still the preferred method.

A few days ago, saw a piece about "show off consumption" article, conspicuous consumption refers to people in order to gain status and prestige in society, only through the consumption of goods (or services) to make their ability to pay to visualize, in order to achieve a discriminatory comparison with others. Through this discriminatory contrast, they can protect or enhance their dignity. And now more and more people began to show off consumption, whether children or adults are more or less "show off" consciousness. "Show off" is to show the ego, publicity personality. Custom marketing can also maximize the people's "show off" mentality. Custom marketing is flexible and can be planned with the needs of the customer. Custom marketing is a new era of customer demand performance.

But custom marketing also has some drawbacks:

Custom marketing is based on each customer segment to make a plan, which can sometimes lead to marketing fragmentation because of excessive complexity. Due to the market segmentation is serious, so the cost of marketing is very high. Both the cost of capital and the cost of time have increased. These problems need to be in the future marketing process to find a better solution. Custom marketing is good, to meet the needs of customers, but custom marketing is a complex process, in the marketing process some things or trade-offs, strive to achieve optimal marketing.

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