The ups and downs of video website development

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In recent years, the domestic video website industry has developed rapidly, in the process of development, the whole industry has encountered a lot of problems, how to solve these problems, has become the hub of industry development. This paper analyzes the problems encountered in the development of video website industry, and puts forward some relevant countermeasures and measures on this basis.

Video web site rise in the internet era, its birth for the internet has brought a revolution, but also its own development with the Internet deep brand. After several years of exploration and practice, the video site has gradually entered a benign development track, but in the new environment, the development of video web site is still inevitably thrown up some new problems.

A, the website content is legitimate, the website operation cost increases

At present, the main, influential video website basically through the purchase of genuine video copyright and other means, has basically solved the serious problem of piracy. This has reduced the copyright dispute problem, but also attracted the big brand advertisers. But at the same time, the demand for genuine video content is increasing, the competition for genuine video copyright market is fierce, video site from the original "spell traffic" extended to the current "spelling", leading to the rapid rise in copyright prices, video sites to invest in the operation of the funds, the proportion of the purchase of copyright is more and more large, This greatly increases the operation cost of the website.

Second, the website HD content low quality

Now many video sites provide high-definition content video, built with High-definition video channels, some video sites even use HD to charge users, as one of the channels of income. International now universal high-definition Scale of 720P and 1080P, the digital audio decoding technology is also used for the Internet, but in view of the current domestic video site bandwidth cost problems, most of the site to provide high-definition video does not reach the standard of HD, our normal TV is the quality of 480P, Some sites of the so-called high-definition even the scale of the television is not up to, which greatly affected the user's experience.

For the development of new problems on the road, video sites should continue to explore and seek ways to overcome the problem, to find 10245.html "> video site development of a new way out."

Third, the establishment of the website homemade drama and homemade brand programs

Faced with high levels of copyright, there is the State administration of radio and television piracy of the United States drama, Japanese dramas and Hong Kong drama serious blow, video sites can insist on sharing video and genuine video videos at the same time, through the formation of professional team, so as to build their own web site of influential homemade drama and homemade brand programs. For example, the "Citizen of the 酷6网" column, through the way of voting by netizens, from 120 citizen representatives, the election of 12 outstanding citizens. There are recently popular "11-degree youth film" of "Old boy", by Xiao Director, is from Youku.

Iv. enhancing the ability to obtain funds and a rich income model

Video site in the control of operating costs, but also to enhance the ability to obtain funds. Listing is the dream of many video sites. In 2010, 酷6网 and Friends of the century merged, and finally reached the Nasdaq market in the United States to borrow shell listing targets. Youku and Tudou successfully financed 5 of times and IPO, and Youku also landed on the New York Stock Exchange in December 2010. Other video sites such as excitement nets, 56 nets, etc. have also been announced to be listed. Baidu and Sohu have a vast resources, Baidu's odd art nets and Sohu video channels, etc. have also targeted at the domestic video site this market.

While getting funding, video sites also have a rich income model, in addition to advertising revenue, but also to provide users with high-quality video and high value-added services, find the user needs, and gradually cultivate the user's pay awareness, to high-quality video and high value-added, differentiated services to meet the high-end pay customers demand.

The development of domestic video website is different from foreign in the experience of foreign successful video web site at the same time, but also according to their own industry characteristics and the characteristics of their own site, to adapt the changing needs of users, to develop a suitable for their own web site development strategy, so as to be in the fierce market competition to get out of their own road to success. Http://www.aiqiuzhe.com starting A5, reprint please retain the link.