The U.S. map in Beijing Competition Park released its next generation of smart new beauty map mobile phone 2

April 27 Night, the U.S. map in Beijing, the auction released its new generation of smart "beauty map mobile phone 2." The next day, I came to the Office of the United States in Beijing, and founder Wu Xinhong chatted about the smartphone.

Start a mobile phone, the United States is just on the road

From the first generation of us-based mobile phones released in mid-May last year to new products, the US map is undergoing a long process of transition from a traditional mobile internet company. Wu Xinhong Frankly, do hardware to the company changes very much, especially the following three points.

One is the change of the team, do the smartphone involves a lot of things, almost cover the entire chain of mobile Internet, can make the team vision more open. The second is to improve the technology to help, before doing the US-chart series of software relatively single, only to do the upper level of application, the bottom of the things basically no matter. And do the mobile phone to start from the bottom drive, and then do the system framework and so on. Do the hardware found that the software will be easier, not as difficult as before. The third is to promote the company's brand, which is a very important step for the U.S. map.

In fact, Wu Xinhong is not a hardware field has a unique expertise of the engineers, his advantages focused on software, design and interaction. In the US mobile phone program, he is mainly responsible for mobile phone systems + the development of their own software content, from the bottom drive to the upper application, which is only suitable for iOS and Android system of the United States and Mito is a different. "More tired than before," he repeated the remark more than once.

Hand in hand the United States figure PC mobile end of the accumulated large number of users, Wu Xinhong that this is not entirely a picture of the main reason for mobile phones. A lot of people say that 1% or 1 per thousand of the people who buy the products of the United States, you are successful AH? This is actually not a reasonable premise, but rather a relatively superficial cognition.

Do not want the United States to become the user's "standby"

Wu Xinhong told me that he had had some unrealistic fantasies about the first generation of the US mobile phone, and that the huge user base around the software was capital and could be a prerequisite for product sales. But it backfired, the market only recognize products, rely on resources to obtain the market this is conspiracy theory, really can only rely on products to speak.

Compared to the U.S. map generation, Wu Xinhong began to focus on the new product ROM is beautiful and easy to use, grip can be more users accept, photo beautification algorithm accuracy can be how many details of the problem. So he did not want the second generation of the US phone is just a "standby machine" for people.

Wu Xinhong to the United States map mobile phone positioning crowd more appropriate, he also surveyed the market potential users, found that most women are reluctant to carry two mobile phones, and they buy products more tangled, consumer psychology, attention and men are completely different. Women are not so rational, they want to look beautiful in fact is taken in the hand is very comfortable, if you can have a different function with other people's phones that is "plus sub-item."

Software is an opportunity and a dominant position for the US-map handset

In Wu Xinhong's view, the existing software business of the US map is an opportunity for the US mobile phone. He sees the Apple iphone as the "originator" of smartphones, while Millet is the benchmark for the first wave of Internet handsets, and the second wave of products has come. The popularity of smartphones is clearly less enthusiastic, with vertical positioning and users making every hardware company a fan. Like the United States, a plus, hammer these nearly two years just stepped into the mobile phone industry "new", only the product itself excellent to have a good reputation spread, these add up is the brand.

And for the beauty of the mobile phone, software is stronger than the hardware to do the dominant position. Wu Xinhong hopes to play the value of system application in the form of rom+ software, he believes that the 10 balance of mobile apps around the US map is more important than attractive, comfortable smartphones, and as a traditional mobile internet company, the US map agrees that mobile Internet services will dominate the trend of hardware rather than being led by hardware. For him, hardware is like doing business, and he is more willing to find enthusiasm and understanding in software development.

In the domestic smart hardware blowout today, such as the U.S. map, ink weather and other old mobile software companies began to "can't wait" to do hardware. This is not only a new trend, but also the opportunity for the transformation of their products. From software to hardware, mobile apps are coming in.