The U.S. net profit will be broken billion next year open wisdom home platform

in performance

Wang Jian

The U.S. group (000333.SZ, hereinafter called "the United States") sales revenue in the first three quarters of this year broke 100 billion yuan, the annual net profit is expected to exceed 10 billion yuan. The release of the M-smart strategy in March this year has opened the stage of intelligent development of the United States. In the performance to maintain a good growth situation, the United States in the fourth quarter will be pushed forward smart new.

At present, there are two major problems in the development of intelligent home appliances in the world, one is that the user experience is not good enough, and the other is the unification of network environment. "The beauty of Intelligent Home Research Institute Dean Mao Hongjian calmly said, based on the current dilemma of intelligence, the United States to take a pragmatic approach, this year, the emphasis on the exchange of their products to understand each other next year will open the wisdom of home platform.

Intelligent: Impatient to eat hot fried heap

This year is smart home appliances. At the beginning of CES (US consumer Electronics Show) has been scraping the wave of smart home appliances, Google to 3.2 billion of dollars to buy smart thermostat enterprise nest is to fuel the fire, so that the intelligence of the upsurge in the domestic and foreign. Allwin Consulting (AVC) that 2013 China's smart home appliances output value has reached 100 billion yuan, is expected to hit 1 trillion yuan in 2020.

The United States has already laid the wisdom of home, 2011 began to set up a specialized technical team to carry out the relevant research. Since 2013, the United States air conditioning has been in all the new products in the technology of the network of intelligent technologies, so that all the frequency conversion air conditioning can become a family of information terminals.

This March, the United States group officially issued the "M-smart Smart home Strategy." The month, the smart new product-intensive release, first launched the smart overall kitchen; March 16, small swan I intelligent accurate delivery of washing machine debut, according to the weight of clothing, the degree of dirty automatically into the laundry fluid; March 18, the United States released a new intelligent water heater with upgraded WiFi remote control technology, the " The beauty of things on the Internet intelligent Air-conditioning "on March 19 in Alibaba under the day of the cat sale.

According to the plan, 2014, the United States will be through the m-box, to achieve 25 intelligent home categories of interoperability interconnection. However, the third and fourth quarter, the United States smart new product release speed significantly slowed. "Smart home appliances are overheating, the United States launched M-smart Smart Home Strategy, in the meantime has not been like other enterprises to push the follow-up things." Because the United States has a lot of concern. "Mao Hongjian said.

For example, the health management of food in refrigerators is currently not technically available. Is there a cabbage in the fridge that is technically recognizable from 1 days to 15 days? In what way? The relevant technology is not yet ripe. Mao Hongjian Blunt, the company's smart home appliance prospects described very well, but the real solution to such scenes in the process of the program is not mature, if the enterprise to force the introduction of related products, consumers buy home is chicken products, user experience is not enough satisfaction will hurt the reputation of smart home appliances.

In addition, China does not like Europe and the United States, each household allocation of fixed IP address, but also the constraints of smart home appliances.

Beauty strategy: "Four Steps" step-by-step

The United States in the first three quarters of this year to achieve operating income of 109.1 billion yuan, an increase of 16.4% per cent, the realization of attribution to the parent company net profit of 8.95 billion yuan, an increase of 49.2%, is expected to 2014 full year net profit will exceed 10 billion yuan. This is mainly due to the United States since the 2011-year strategic transformation, the continued increase in scientific and technological input, product strength constantly improve, corporate profitability gradually increased.

Strong each product, is the premise of the success of intelligent strategy, and then through open cooperation, to achieve "both soft and hard", the United States is clearly familiar with this way. Mao Hongjian revealed that the United States will be divided into four steps, step-by-step to let the M-smart strategy "landing."

The first step, the realization of the interconnection of home appliances mutual understanding, the future through the remote path (cloud) or local path (M-box) to achieve the United States all smart home appliances, the United States and other parts of the brand home appliances interconnection. In particular, the use of M-box-supported local path interconnection experience is much better than the cloud path effect.

The second step, the establishment of the butler system, the current United States Air Wisdom Butler system planning has been given priority to release, water health Wisdom Butler, nutrition and Health Wisdom Butler and energy Security Intelligence Butler will be released in succession.

The third step, based on the wisdom of the home platform to connect people, things, objects, build a smart life circle, to provide users with a new life experience.

The fourth step, with the Beijing-east, Ali and other deep cooperation, the construction of a broader network of things on the Internet electric business platform.

"The United States has been able to put more than 30 of its home appliances category all connected, but the beauty of thinking is connected to the value of the consumer where." Mao Hongjian that only open cooperation can bring consumers a perfect experience. He revealed that the United States has begun to do m-smart of the various subsystems, 2015 will be gradually released. "2015, we will gradually open M-smart appliance Layer Interface System, app interface system and cloud Platform Interface System, complete the first stage of open platform to facilitate third-party manufacturers, service providers, such as the smooth access of various enterprises, in order to achieve the interconnection of different brands of home appliances." The