The use of advertising alliances to promote: the choice is more than the start

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Many companies want to promote themselves and their products on the internet first of all think of the use of advertising alliances. Because the advertising alliance has become the Internet enterprises to establish corporate image, the establishment of corporate brand, the promotion of enterprise products, a necessary way and methods. Of course, enterprises also understand that the quality of the Advertising Alliance is also related to the cost and effectiveness of enterprise promotion.

So how is it good?

There are many enterprises in the understanding of the Advertising alliance after the industry, have been promoted through the industry. However, the vast majority of enterprises are not aware of the internal operation of the Advertising alliance and how to better use the Advertising alliance of the platform to join, and most of them will choose a number of alliances at the same time advertising, look forward to a wide range of nets, the consumer sweep. However, whether this approach is correct, there is no effect?

There are countless advertising alliances in China, weeks are increasing, there has been an article reported: The current domestic Advertising alliance industry entry threshold Low, small business or personal purchase is very simple, however, we should understand that such a small alliance of technical strength and experience is not for advertisers to ensure follow-up effect and quality of service. Because of this, leading alliances in many industries have been consistently put on bad reviews and impressions.

In fact, the choice of advertising Alliance can focus on the following: the length of the Advertising Alliance, Advertising Alliance company size, advertising Alliance Word-of-mouth effect, as well as advertising Alliance follow-up services. The first three points can be learned from the Internet search, the last point can be used by other vendors to understand the situation. These 4 points are now the simplest and most practical criteria for judging an ad league. Personally, the new Small Alliance, the time is short, the effect is not obvious, businesses and businesses or do not go to the white mouse, the best.

Here again to say why advertising should not be at the same time to put more than. Put more than the enterprise usually mentality is balanced effect, as far as possible to make up the loss, that is, if the cost is high, hope from Low-cost home to get the peace of mind. But there's a problem here, and multiple delivery means you also need to divide the money into many parts, if it is not a big game, there is enough to promote the funds, then you split down, to each union head of the funds must be very little, and the result of less money is a small range, short schedule, less site resources, so down the cost of each union is not necessarily low, But the likelihood of higher costs will be more.

There is a very simple law: when a person has a table, you can know what time it is, and when he has two, he cannot be sure. Two watches do not tell a person more accurate time, but will make the person who looks at the table lose confidence in the exact time. So the Etal AD League believes that putting in multiple alliances at the same time does not make a difference in product costs, on the contrary, if the enterprise is just put into a not formal alliance, the effect can not guarantee no cheating suspicion, then the false data and what the significance, even if the cost is low, you have a few to grasp this is the most tangible market feedback, How is it possible to optimize the effectiveness of other alliances according to this cost? Another choice of more than the disadvantages of advertising alliances: repeat IP. The so-called duplicate IP refers to: a person in two sites to see the same ad, or a site to see two of the league at the same time the ads, he has only one IP, but advertisers must be for the same IP for the two alliance pay.

Therefore, we believe that enterprises can choose to put the industry better 2-3 alliances, a large number of targeted delivery, the effect may be more obvious.

In this wish the major enterprises through the Advertising Alliance better win the world!

This article by the Yi Special Advertisement Alliance (www.ete.cn) original, reprint please reserve the copyright!