The use of soft text to promote the Web site operation Process Detailed

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Write Soft wen, pay attention to what? Of course is to pay attention to your outside the chain, a website to do seo, write soft when the chain not too much, too much will be annoying. Of course, not too little, 2-4 is better. and to be practical, not thousands of words, but not a long time to focus. In addition, according to statistics, too long article readers will also make the reader tired.

What is "soft wen"? What's the use of writing soft? This is the purpose of my writing this article today. The introduction of soft wen, to help you clear how to use soft text to promote their own blog or the same City fellow alumni website.

1. Definition of soft text

From the study of communication

Soft, as the name suggests, it is relative to hard advertising, by the company's marketing planners or advertising company's copywriter to write the "text ads." Compared with hard advertising, soft wen is called soft wen, the subtlety lies in a "soft" word, like cotton in the possession of needles, but not dew, grams of the enemy in the invisible. When you find that this is a soft article, you have been cold stare into the carefully designed "soft text ads" trap. What it pursues is a kind of breeze, the effect of the silent spread. If the hard advertising is Waigu Shaolin time, then, Soft wen is petitions, softness Wudang Boxing, carrot and stick, both internal and external repair, is the most powerful marketing means.

There are two definitions of soft text, one is narrow, the other is generalized.

1. Narrow sense: Refers to the enterprise to spend money in newspapers or magazines and other promotional vehicles published in the text of the advertising. This definition is an early definition of the so-called paid text ads.

2. Broad definition: Refers to the enterprise through the planning in newspapers, magazines or networks and other promotional carriers to promote corporate brand image and visibility, or can promote enterprise sales, but a promotional, interpretative articles, including specific news reports, in-depth articles, paid short advertising, case analysis and so on.

Soft text advertising is to use less investment, to attract potential consumers eyeball, enhance the sales force of products, improve the reputation of the product, in the soft Wen, to achieve strategic tactical objectives of the product to guide the purchase of consumer groups ads.

See here, we have a basic impression of soft text, however, the above text is "soft" basic definition. "Soft Wen" developed to the present, has been expanded to various aspects, using text to promote their own website (with the city Fellow alumni network) of the text, in the article loaded their own website (the villagers) or blog links, such propaganda site text, usually also known as "soft Wen." And soft wen, usually is also an important part of SEO!

2, before writing a soft text preparation

Before writing a soft text, you should have a more accurate position on your blog or website. Determine what direction to write soft text, when someone through the "soft wen" to enter your site, found that your soft wen and your site is completely out, I think they are certainly not interested in continuing to pay attention to your site. So our soft text and our website has a certain correlation. This will make our website more sticky.

Like "to find a fellow, to find alumni, on the peer club sweep" such as the color of the article, although at first will attract a lot of IP, but in our country, the possibility of being xx out is very high. So don't take any chances.

3, write soft Wen should pay attention to what?

Write a soft text, pay attention to what? Of course, you have to pay attention to the outside chain, not too many outside the chain, too many will be annoying. Of course, not too little, 2-4 is better. and to be practical, not thousands of words, but not a long time to focus. In addition, according to statistics, too long article readers will also make the reader tired. Hundreds of words of article enough.

4. What should I do after writing a soft text?

What do you do with your soft paper? Of course not silly directly on their blog posted, and then do at home dry and so on IP and PV. We need in the major sites, the net release this soft article, so that can increase the chain! Today, several well-known webmaster information sites, such as ADMIN5, Chinaz, Zzchn, JZ123, CNZZ is our preferred object. These local articles will often be reproduced to reprint, when your "soft wen" very good time, then you take the rest. Of course, this is only for webmaster class or SEO aspects of the article, if you are entertaining, then released to the Ya Frog list, fresh fruit, 9 points or other entertainment forum better. This is only a condemnation, although the IT section of people will occasionally look at the entertainment news, but after all, is not it?