The use of the place and the grassroots webmaster do the local station no longer confused

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The rise of grassroots webmaster is a beautiful scenery of the development of local portal website. The rise of the network benefited from the power of grassroots webmaster, the development of the network can not be separated from grassroots support. Grassroots webmaster their site is usually a person in operation, can only be called a small site, but they have a great entrepreneurial dream, dare to dare to do. However, with the internet rich, grassroots webmaster because of small size, financing difficult factors, making grassroots web development pace is very slow, it is difficult to go to the regularization of the company's operating path. Many grassroots webmaster are struggling for profit, and even wandering in the edge of life and death, but they never give up, because the heart of that enthusiasm, that dream. I have contacted the local portal site for many years, because I am also a grassroots webmaster, deeply understand the feelings of grassroots webmaster. I also often and some grassroots webmaster friends together to discuss. Today, the author combined with their own years of experience and other webmaster experiences to a small summary of it, and is a grassroots webmaster to create a magic weapon. Hope can be in the confusion of the grassroots webmaster, or in the first line of the webmaster to bring some help and encouragement.

First, "timing"--master the current situation

"Timing" is the innate condition of establishing the local portal website, and it is an essential link. What is the right time, that is, to master the current situation. At present the local portal this piece is in what kind of situation, do the local portal website still have foreground? Are you personally enthusiastic about the local portal site? What is the purpose of your station? Do you have a certain understanding of the local portal site, whether you have a certain quality, such as: network technology, operational thinking? It is well known that the current local portal site is very promising, this can not be considered in depth; If you are very enthusiastic with the local portal site this career, and have the quality of the station operation, and the purpose of the establishment of the station and ideas, congratulations, the first "weather" you have been happy clearance.

Second, "geographical location"--relying on local favorable network environment

"Geography" is a necessary condition to establish a local portal site. What is the geographical location, that is, relying on local favorable network environment. To begin to build the station, the station should fully consider the local environment. Do a more comprehensive survey. The following author listed the network Environment Survey list, we can draw on.

(1) How about the local Internet atmosphere?

(2), like 58 with the city, net and other large Web sites in local netizens influence how?

(3) What is the attitude of local businesses to local portals?

(4) What are the local famous tourist attractions, specialties, people, buildings, etc.?

(5) Whether there are other large local portal site, if there is, then you build a station can compete with it?

We can according to the author listed 4 points to carry out the investigation, the survey method is many, here the author also to share under oneself is how carries on the investigation.

(1), Baidu you know: Baidu, such as your place is Hunchun, then you enter the "Hunchun", "Hunchun Network", "Hunchun Life Network" and other keywords to see, the first 3 pages whether there is a local portal site.

(2), through the local QQ group to investigate: first to add some local life Q group, Business Q Group, and so on, and then ask the next group of members to see what their attitude to the local portal site.

(3), questionnaire survey: Printing some questionnaires, in the local more prosperous zone, put a stall, find some passers-by do questionnaires.

(4), close friends and relatives: ask their friends and relatives around their views.

After a systematic investigation of the local, if the local environment is good, or the local future network is very promising, then you can officially start to set up a website.

Third, "people and"-meditation to study what users want

The weather is inferior to the geographical location. With the weather and geography, the next thing to consider people and. What is "people and", that is, meditation to study what users want. People and the content includes a lot, such as: site positioning, web site procedures, content of the site, promotion methods, the presence of business, membership viscosity, etc., the following author on the one by one.

1, site positioning.

Site must be positioned well, not always floating, a will want to do classified information, a will want to do the recruitment, a will want to do property ... It's never going to get any grades. If you want to do a local classified information site, then you focus on the classification of information.

2, the website procedure. Choose a good site of the program is very important, but there is no perfect procedure exists, a lot of webmaster at the beginning of the time to build a station casually choose a program, and then on the way to operate and feel that this program which is not good, has been changed. This is very unfavorable to the operation of the website, first said that Baidu included also must certain time, if you change the frequency of the program will be the right, the weight is k off; and then look at the user experience this piece, you keep changing the program to change the system, resulting in network instability, plate columns are not stable, such as you use this system today, Site Posting section is in this position, there is a customer (a) to your station posted information, after two days, you have changed a system, the site posting section in that position, sure a before the release of the information will be lost, two days a to your station to see his information on the number of visits, no, next time he opened your station , must be directly closed, will not slowly browse the information. This is every webmaster do not want to see the results, so choose a good program, do not always change the program.

What kind of procedure is appropriate? This factor is also a lot, the author of their own ideas.

(1), first of all, the Web site procedures can not be too complex, not the column plate more the better. Program code too cumbersome Baidu is not recognized, then your site can not be very good, clear display in front of the netizen. And the code is too cumbersome, the speed of high-speed running relative will slow down, just imagine, you go to a website his page open slowly, then you still have the mood to wait, slowly look?

(2), Member Center can not be too complex, Member Center can not too much. For example, there are many webmaster like to use a system to integrate B system. This will result in two member centers, members released a system of information, want to release B system Information, but also run to the B System Member Center to publish, if this netizen is a young person, is a generation or a after that is no problem, because they can be very easy to use. But what if it's a forums or whenever that doesn't often use a computer?

3, the content of the website. Choose a good program next is to enrich the content of the site. Site content to be rich, the release of information to be updated in a timely manner. Some webmaster like to go to other sites directly copy sticky paste, although the content of this site a lot, but there is no novelty, and Baidu will not be included, this will be in vain. Content is the best original, of course, so many content is also very hard, but also very troublesome, then you can copy the content of the second creation, that is, false original. You can also input some local newspaper content, which is very good original content. Also can go to the local netizen QQ space inside look for content, this is original.

The website column wants to plan well, lets the netizen come in can at a glance, know this website is what, what content, whether can find oneself need. In fact, the user's request is not high, as long as the content of the site can find the information needed, and there is a place to publish the information he wants to publish, then they will remember this site, and will slowly become accustomed to open this site.

4, the promotion method. With content, it is necessary to promote the site, so that more locals know the site. How to promote the site? Many methods, Baidu under a lot of, but whether it is suitable for their own website, this needs to slowly try.

(1), SEO I think it is everyone's first thought of it. SEO on the author is not very good at, seo this thing to say really, the author is mainly combined with others do a good station to synthesize their own SEO. For example: Think you this column need how to describe, how to add the keyword to go in, Netizen searches the custom, what kind of keyword commonly used to carry on the search? That is, to change the angle, as the public netizens, how to operate, it can be.

(2), the activity advertisement, if the website has the alumni and so on and the student related service function, then may consider enters the campus to do the small activity, as long as your website function is easy to use, in the student can also play the spread, the Wildfire advertisement function.

(3), the website advertisement, may cooperate with the local Internet café, realizes altogether wins, namely the Net bar will your website to set the homepage, but you on the website advertise the Internet café, such effect is very good. We can imagine, for example, an internet café has 40 computers, then two have 80 units, 3, 4, 5 home? And every day the computer will be used by different people.

(4), outdoor advertising, can be affixed to the private car posters on their own website, so that the car every day in the city can be a lot of people to see. And you need to pay very little, such as each month the owner of some tips or some small gifts can be.

(5), can find a matchmaking agency to engage in an activity, can also find some restaurants to cooperate with the restaurant as a venue, but also from the restaurant to a little bit of commission, and so on.

The combination of online activities to promote the promotion is very good promotion methods, the above methods have been used by the author itself, there are other webmaster friends personally experienced, the effect is very good, perhaps these methods and old-fashioned, you insist on it.

5, the presence of businesses. The merchant this piece is each website essential, is also lets many stationmaster very headache topic. How to get more businesses stationed? Early may wish to try to let the merchant enter free, free to advertise to the merchant. Let them experience whether the station really can bring them benefits. If others come, you charge, then can not bring benefits to others, you said that people will be coming later? On the contrary, if the effect is good, they will certainly give their friends introduced, in fact, 10, 2 or 1 customers recommend themselves, then is a great progress. So slowly, their loyal customers will be more slowly. It is not practical to think that the site will make a lot of money from the start. To allow businesses to benefit, they will bring benefits to the site, mutual benefit and reciprocity, is the reasonable way.

5, member viscosity.

To stick to the website members, say difficult, easy to say. Care for them, you treat them well, let them gain a certain interest, get happy, then they will also trust your site, love your site, while return with you. To engage in online activities, and offline activities, will retain users. Of course, this need and the business together to do, send small gifts or something. Perhaps the gift is not very big, not very expensive, perhaps just one or two dollars of gifts are possible, the previous author also said, in fact, not many users request, as long as you are sincere, then they will notional.

Timing, geography, people and, with these, grassroots webmaster can be brave forward. There will certainly be a series of difficulties in the way the website works, or technology is not in place, or the profit model is confused, or Baidu is not high, or the recognition of the business is not much, this and so on, but I believe that the webmaster of this enthusiasm, carry the people and, perseverance, will certainly jump out of these difficulties, usher in new opportunities, The dawn of success is in sight.

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