The user as a person to the site content to speak human

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January 2013, the Spring Festival Gala director Hautmans in an interview, said: "(Spring Festival Gala) The host must say human words", meaning is the Spring Festival Gala host person and actor must say common people popular speech, say (play) people most concerned about things, not only let the common people understand, want to let people music in the meantime, resonate.

Hautmans said: "The Snake Spring Festival Gala host must" Speak words "(Network picture)

In fact, the content of the website (social marketing content) also must "speak words", to use the vast majority of potential users easy to understand the language, concise and clear to the potential users of the most concerned about the matter, for potential users to really solve the problem, not to look around his mysterious, such a site to get the user's goodwill.

Unfortunately, the vast majority of small and medium site operators (social marketers) continue to "content as king" hanging on the mouth, but did not realize the importance of this.

You may think this is a trick or a stunt, just to cite a few examples:

"Old Wang sell melon, puff" "Luliang" propaganda type: "Ms. V, appointment uterine fibroids surgery, telephone 137******* (a look is to make up, the disease belongs to personal privacy, especially some embarrassing illness, who will agree to your site on the publicity?" Smart-Aleck thinks the phone number is tales) " , "XX brand products high quality and low price, users praise, renowned national" ...

"Around the key words" type: "Telephone call records inquiries, mobile phone call records inquiries, online how to inquire telephone call records" ...

In addition, the Web content "not to talk" typical of the "technology stereotyped", this kind of content and to copy Baidu Encyclopedia of Medical websites and IT technology sites as representatives, the Web page is full of various academic terminology, foreign abbreviations, the industry's established abbreviation, or even a large paragraph of foreign language, without any annotation notes, Don't want to let the outside people unfamiliar with these acronyms understand.

Da Ann, Baidu intelligent search Prompt "You are looking for is not: Big Anda"

Some editors in the Web copy writing when careless, informal, the result has affected the whole page reading effect. As in a website article "da Ann (Answer)", do not read carefully and contact the context carefully, you do not know what is the meaning of, such as Baidu Encyclopedia "Go Change" entry, "five departments held a video conference" recently, "a few days ago," a careful check to know, this "days" is specifically " August 9, 2011 "(Such a phenomenon Baidu encyclopedia everywhere, small and medium-sized sites are also many see), these Web content producers are not intentionally to the head around the halo, but so Web content you can say it is" talking "?

These content users see the confusing, even if the search engine ranking is very good, very professional, what users believe you professional integrity, and then order or other way to affirm your product service (content)?

In the network marketing has become the normal situation, why the content of a variety of Web sites "do not talk" situation will be more and more fierce? I think, because the site operators "too do not put themselves as a person"-one-sided emphasis on more content, small and medium Web sites are doing everything possible to cater to search engines, brand sites are racked their brains to catch up with netizens curiosity mentality; The result is "too do not put users as people", the user to simplify the conversion rate, CTR data, do not pay attention to user needs and user experience, the easy content of the inevitable result of the production.

Do this down, Baidu Encyclopedia and other well-known sites in a short time harmless-users can not find a better alternative; but the problem is more and more obvious small and medium-sized sites are different, because regardless of a variety of advertising promotion, or search engine recommendations, can only bring potential users the first visit, and most of the Web site profit, but also must rely on continuous repeat customers and "Let everyone tell you" user recommendations, so "do not talk" of the site content system structure There are huge marketing worries.

Moreover, small and medium-sized sites so deliberately "around the key words", the end may not be fulfilled--search engine is not a fool. August 10, 2012, "Baidu Webmaster Outpatient Open Day", Baidu Lee said: "We collected through feedback channels to claim that their site is original, high-quality site feedback, of which more than 80% are ineffective, and even a large number of old Chinese medicine 3-5 days to cure the incurable disease of the website, the contents of the entire reading, Claimed to be a high-quality website "-I guess, those who were the search engine" accidental "big call wronged site, there should be a lot of death in the" do not speak "on.

More worrying is that such "do not speak" the site content of the construction of the tradition continues, for the network editor and Seoer future, completely irresponsible. Kunming a network editor once to me exclaimed: "Every day is ' Kunming xx operation, Kunming xx operation how much money, Kunming xx Surgery which hospital good ', dozens of a day, so ' Around the word "do, I worry about the habit of natural, later I write other articles, so the sentence blurted out, I thought normal, the joke is big."

In short, the domestic site operators do not sing what "content is king" (they understand that "the more they say, sell more") High-profile, do not think of SEO, SMO skills, first let their own website learned to "speak".

It goes without saying that when creating a Web copy, network editors appropriate to consider SEO, enough to emphasize the keyword, effectively increase the visibility of the Web page; properly describe the advantages of your own product services; there is nothing wrong with using some of the jargon (plus the necessary notes) in the copywriting, which, if used properly, Also good for users-after all, regardless of any service, users also want to provide their services, is a professional company professionals.

However, the site operator must understand that your content is to do to the potential user to see, not to show off your professional, and not to cheat search engine, whether it is SEO or professional knowledge introduction, the final purpose of writing or "text to speak to the distance"-through your copy introduction, let the user approval affirmation your product service, This content is the most successful content.

Each of our web content (social marketing content) is not to say, have their marketing mission, but also has a lot of production costs (even if "copy collection False original" also has high cost, see Webmaster Forum, QQ Group "n Old station no improvement" lament it)--so the content of the site can not say that, Must be targeted, carefully built, for potential users specific needs, through the plain straightforward language, to meet the target user needs, and potential users to form effective communication, your Web content marketing goals can be truly achieved, this is the real professional.

Otherwise, your Web page content text statement again, the main business again professional again proficient, your search engine rankings again good, and I a common individual consumer what relationship?

"Go change" emphasis on journalists to experience communication, Web content production is also

Hautmans Frankly, "(Spring Festival Gala) The host must say" "is to adapt to the press" go to change "-" Go grassroots, turn (change report) style, change (change reports) style "trend, by the media called" Spring Festival Gala to ground gas. "

I do not understand that even Singapore "Lianhe Zaobao" as the "Chinese cultural soft power representatives" of the "Spring Festival Gala" has been advancing with the times, "Go change", it can be a website for self marketing (product service or content proposition) in the media Age (social marketer), but it is still on the stand, but the more "original", the more you say, Sell more ", is the food is not the SEO, SMO skills show, so the thinking of marketing, can not help but let people for their Khanyi (this article by the United States Ann Handley and C.c.chapman, Wang Zhenglin and other people translated" content marketing "related content inspired, hereby express thanks! This article by Gouyn12 original starting, All rights reserved, Wenzing, reprint please link form to indicate the article starting source http://www.gouyn12.com/wzyy/395.html and this statement, thank you.