The user experience is the decisive tool for new media marketing

Absrtact: In the new media marketing of the common hard wide promotion, watercress hard wide is a very special existence. Compared to other hard and widely used simple and rough push information, watercress is always able to gently and accurately into the user's heart, and users are also very recognized

In the new media marketing of the common hard wide promotion, watercress hard wide is a very special existence. Compared to other hard and widely used simple and rough push information, watercress is always able to gently and accurately into the user's heart, and users are very recognized. Watercress to win the sharp edge is that it attaches great importance to the user experience, and has been committed to protect the fragile hearts of network users.

After watching the hard wide spread of watercress is not difficult to find, Douban has been in the language of watercress with the user to communicate. This long-term understanding of user psychology and preferences, as a starting point for the right way of new media marketing, in this era is undoubtedly very worthy of promotion. In this literary and artistic place, even rigid advertising is very literary and artistic, with watercress user favorite small fresh breath. Compared to many of the sites of those forcibly implanted, disorganized and lack of coordination of new media marketing hard wide, watercress advertising situation neat, fresh style, and good coordination. Like other normal information, they float naturally and amicably into the user's sight, allowing users to accept their presence with little resistance and even take the time to read them.

The other aspect of maintaining the user experience is to provide information when the user needs it, rather than forcing it to passively accept hard messages. Watercress ads are the main categories of reading the right side of the electric dealer to buy links, watercress film plate related to the online purchase of tickets links, watercress and the city's activities to buy tickets, as well as watercress radio ads and the various pages of the hard wide promotion. One of the first three modules of the ad implantation, and blunt new media marketing, these three modules corresponding to the ads corresponding behavior, itself is likely to become a part of user needs. These hard and wide presence makes it easy for people who want to buy a product to find a way to buy a product and buy it directly, which effectively increases the user's experience.

The author believes that the new media marketing era of hard and wide implantation can not simply make fast profit as the sole purpose, if the user experience is hurt can cause long-term losses. Although Watercress's hard and wide target audience is not too broad, it is limited to the use of Douban people. But it is really in the use of social thinking business and thinking, and very good to do the new media marketing era of accurate advertising. It turns out that the slow pace of douban in hard and wide implants has already achieved some degree of success as a good example.